Reuse the graphs from issue 25 of State of the Net. This issue contains the results of AMAS and the MII's annual survey on Irish digital sentiment. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more.

1. State of the Net
June 2012
www.amas.ie
www.amas.ie

2. State of the Net issue 25, Summer 2012
Published by online consultancy AMAS,
www.amas.ie in association with the Irish
Internet Association, www.iia.ie
www.amas.ie

3. Contents
1. Irish digital sentiment survey
results
• Online marketing budgets
• Preferred online formats
• Use of social media
• Digital advertising
• eCommerce
• Mobile trends
• Cloud
www.amas.ie

4. Online marketing budgets
Proportion of Irish marketing budgets being spent online
www.amas.ie

5. Preferred online marketing formats
www.amas.ie

6. Online marketing ROI
www.amas.ie

7. Mobile marketing
www.amas.ie

8. Social media use
www.amas.ie

9. Digital advertising
Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties, advertising networks and
sales houses.
www.amas.ie

10. Digital media mix
Source: 2011 IAB Ireland/PwC Adspend Study, survey of online properties,
advertising networks and sales houses.
www.amas.ie

11. eCommerce
Source: Eurostat 2011, respondents
asked if they have bought or ordered
goods or services for their own use
over the past 12 months.
www.amas.ie

12. Smartphone trends
Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May
2012, commissioned by Google, research by Ipsos MediaCT among 700 Irish online
adults in Q1 2012. Connecting the World: World Independent Network of Market
Research, Irish research by RedC, late 2011
www.amas.ie

13. Smartphone usage
Sources: Our Mobile Planet; Ireland, understanding the mobile consumer, May
2012, commissioned by Google, research by Ipsos MediaCT among 700 Irish online
adults in Q1 2012. Connecting the World: World Independent Network of Market
Research, Irish research by RedC, late 2011
www.amas.ie

14. AMAS: what we do
AMAS is an internet consultancy with a simple goal – help our clients to exploit the
internet. Large corporates, government bodies and, increasingly, high potential
businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on
the unlimited opportunities offered by the internet.
Services: Follow us:
• Strategy For digital research and insights, follow AMAS
• Research
• User experience Twitter: @AMASinternet
• Content
• Training Facebook: Facebook.com/AMASInternet
• Marketing
• Project management
Contact Fiachra Ó Marcaigh on +353 1 6610499 or info@amas.ie
www.amas.ie