The Second Generation AMD A-Series APU

INTRODUCING THE SECOND
GENERATION AMD A-SERIES
APU

1 |―Trinity‖ WW pre-briefings| EMBARGOED UNTIL MAY 15 | CONFIDENTIAL — NDA Required

AGENDA

Product Overview
Accelerated Software Spotlight
Go-to-market Update
What’s Next


PC USAGE ATTITUDES — FOCUSED ON ENTERTAINMENT
GRAPHICS POWERS TODAY’S ENTERTAINMENT LIFESTYLE
EMEA North America Latin America APAC
33% regularly 46% regularly play
watch TV 43% update on computer games
Facebook weekly 66% are online
programs online (online or bought)
weekly between
32% regularly 33% 43% 46% 10 and 30 hours
edit personal
photos
66%
32% 49% regularly
Up to 27% watch
74% send and receive
live TV programs
photos via email
74% watch online regularly
videos regularly 49% 27%
48%
35%
Up to 48% view, manage
or edit photos regularly 35% regularly watch
video online
78%
78% visit social
67% networking sites 21% 47%
weekly
67% regularly 21% upload
47% are
view and manage videos they
personal photos 39% 62% have created
online several
times per day
Up to 39% watch between
Up to 62% play games
5 and 14 hours of TV
online or locally
online per week
Source: Forrester Research, Inc., CONSUMER TECHNOGRAPHICS® — 2010
installed regularly


2012 AMD A-SERIES APU DESIGN GOALS

The Evolution of the APU
Enhanced
Improved Gaming Mobility
Media
Performance Leadership Leadership
Capabilities


―TRINITY‖: DOUBLE THE PERFORMANCE-PER-WATT OF ―LLANO‖ †

―Llano‖ ―Trinity‖

Over 5500 current and
pending technology
patents

New
17 watt
 228 sq. mm  246 sq. mm
 1.178 Billion Transistors  1.303 Billion Transistors
 35–45/65–100 watts  17–35/65–100 watts

Technology

† See footnotes


2ND GEN APU ARCHITECTURE: MAJOR ENHANCEMENTS

DDR3 Controller Dual Channel DDR3

Accelerator
Memory Controller

AMD HD
Media
GMC AMD HD Media Accelerator
Channel
UNB (UVD, AMD Accelerated
Video Converter)
L2 L2 Unified Northbridge
Cache Cache
GPU ―Northern Islands‖
AMD Radeon™ GPU
Dual Dual Up to 4
Core Core ―Piledriver‖
x86 x86 Cores with 2MB L2

Module Module HDMI, DisplayPort 1.2,
DVI controllers
PCI Express I/O —
PCIe Display Display Controller 24 lanes, optional digital
PCIe PCIe PLL
DP / HDMI
display interfaces


DEVELOPER ADOPTION: GROWING ECOSYSTEM OF APU-ACCELERATED APPS

2011 2012

Adobe Adobe ArcSoft ArcSoft TotalMedia Battlefield Bad Adobe Flash Adobe Adobe ArcSoft ArcSoft Panorama ArcSoft ArcSoft TotalMedia Musemage Battlefield BlueStacks
Photoshop Premiere MediaConverter Theatre Company 2 Player Photoshop Premiere MediaConverter Maker ShowBiz Theatre Play4Free
Elements Elements Elements Elements

Battlefield Corel Digital Corel WinDVD CyberLink CyberLink Corel Corel Digital Corel Corel WinDVD CyberLink CyberLink CyberLink CyberLink Deus Ex: Human DiRT 3
Play4Free Studio MediaEspresso MediaShow AfterShot Studio VideoStudio Pro MediaEspresso MediaShow PowerDirector PowerDVD Revolution

CyberLink CyberLink Dragon Age 2 Dungeons & Microsoft Internet Dragon Age 2 Dungeons & Fingertapps Magix Movie Internet Google Microsoft Windows Live MotionDSP Muvizu
PowerDirector PowerDVD Dragons Online Explorer Dragons Online Edit Pro Explorer Chrome PowerPoint Essentials vReveal

DiRT Roxio Roxio Creator Shift 2 Sony Movie Sony Vegas Test Drive The Lord of the Total War: Viewdle
Microsoft Microsoft MotionDSP Muvizu Need for Showdown CinePlayer Unleashed Studio Pro Unlimited 2 Rings Online Shogun 2 Glance
PowerPoint Windows Live vReveal Speed World
Essentials

ViVu VuRoom Microsoft Mozilla Firefox ArcSoft WebCam DivX Accelerated Earthsim 2.0 Moovida VLC Player ArcSoft Link+ CyberLink
Roxio Roxio Creator Shift 2 Test Drive The Lord of the Silverlight 5 Companion 5 Player Universe YouCam
CinePlayer Unleashed Unlimited 2 Rings Online

Adobe x264 ArcSoft Corel Muvizu Battlefield 3 Handbrake GIMP Nuvixa WinZip 16.5
Viewdle Photoshop CS6 MediaConverter 7.5 VideoStudio Animator
Uploader Pro X5


―TRINITY‖ ENABLES NEW CLASS OF EXPERIENCES IN THIN FORM FACTORS

Ultrathin Sleek Desktop Traditional
Notebooks AIO, SFF Form Factors


2ND GEN APU ―TRINITY‖ BGA FOR PREMIUM ULTRATHINS

Quad-Core APU performance in
premium ultrathin designs

Over 70% better graphics
performance than the competition†

Exceptional battery life with AMD
AllDay™ Power

† See footnotes.


THE 2ND GENERATION AMD A-SERIES APU VALUE PROPOSITION
TWICE THE PERFORMANCE–PER-WATT †

BEST ENTERTAINMENT BEST GAMING LEADING
EXPERIENCE EXPERIENCE PERFORMANCE/WATT‡
best video quality‡ better visual quality‡ all new 2nd gen APU architecture
color rich, smooth and stable and better performance with higher performance/efficiency

† See footnotes
‡See back up for details.

LEADING PERFORMANCE-PER-
WATT


2012 AMD A-SERIES APU BATTERY LIFE
SUPERIOR BATTERY LIFE!

14 AMD AllDay™ Power
12.0
12

10 Intel Core i5-2410M
AMD A10-4600M 8.5 8.3  Outstanding battery life
8 7.5 for HD video playback
6.9
– Targeted HW offload
6 5.3 5.5  Power-optimized
4.5 4.7
4.0
infrastructure
4 – More efficient SVI 2.0
2.5 power delivery
1.8 – eDP panels
2
– Self-refreshing panel
support
0
 Power-optimized
Active (3DM YouTube Video on HDD Powermark-P Web Browsing Resting (Win
'06) Streaming Idle) ―Piledriver‖ core

See footnotes.


2012 AMD A-SERIES BATTERY LIFE
BATTERY LIFE TO DO MORE!

AMD Power Improvement Intel

AMD

 Outstanding battery life
System Power

for HD video playback
– Targeted HW offload
 Power-optimized
infrastructure
– More efficient SVI 2.0
power delivery
– eDP panels
– Self-refreshing panel
support
 Power-optimized
2008 2009 2010 2011 2012 ―Piledriver‖ core

See footnotes; Battery life hours calculated using a 62Whr battery. Power Improvement data based on AMD reference designs 2008-1012 and Intel data based on off the shelf systems 2008-1012.


BEST ENTERTAINMENT
EXPERIENCE


NEW! AMD HD MEDIA ACCELERATOR — BEST VIDEO QUALITY
BEST IN CLASS ENTERTAINMENT EXPERIENCE

Rich, clear, HD video
AMD Perfect Picture HD

Virtually uninterrupted streaming
AMD Quick Stream Technology

Push button image stabilization
Good Buffer
AMD Steady Video

Move media file quickly and easily
AMD Accelerated Video Converter Big Buck Bunny video and characters (c) Blender Foundation/www.bigbuckbunny.org

Multi-person full HD Video Chat

Camcorder Media
Players
Blu-ray
H.264
MPEG-2
DVD
VC-1
DivX
See back up for details.


AMD STEADY VIDEO TECHNOLOGY 2.0 PLUG-INS

 Exclusive feature for AMD platforms

 Demonstrated with applications that consumers use — every single day

INTERNET FIREFOX CHROME WINDOWS
EXPLORER MEDIA PLAYER


VLC MEDIA PLAYER

 One of the top media players on the PC, open-source

 Over 485 million downloads

 Exclusive features for AMD Steady Video 2.0

 Also using OpenCL™ for de-noising, emphasis on ―quality‖


AMD QUICK STREAM TECHNOLOGY*

 Exclusive feature for AMD platforms

 Virtually uninterrupted video streaming, by prioritizing media-related internet traffic

AMD A8-3510M INTEL CORE i5-2520M

*AMD Quick Stream is a technology designed to prioritize video streaming over other activities requiring Internet bandwidth for a smooth, uninterrupted video stream. AMD Quick Stream technology is available on
select PCs and requires Windows®7. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies.


BEST GAMING EXPERIENCE


AMD EYEFINITY TECHNOLOGY

Now on “Trinity” APU systems
See backup for details.


―TRINITY‖ GAMING PERFORMANCE VS THE COMPETITION

160%
AMD A10-5800K
150%
Intel Core i7 3770K
140%
Resolution: 1680 x 1050
130%

120%

110%

100%

90%

80%
Crysis: Warhead, Frost Metro 2033, DX9, Low DiRT 3, Medium Quality Starcraft 2, GPU The Elder Scrolls V:
Bench, Perf Quality Bench, Medium Quality Skyrim, Medium, No AA/AF

“Ivy Bridge” data courtesy of
AnandTech.com


ACCELERATED EXPERIENCE


2ND-GENERATION AMD A-SERIES APU AND WINDOWS® 8

 Graphics advantage: hardware acceleration
for Windows 8 Metro UI and Metro style apps

 Readiness & compatibility for Windows® 8
with WDDM 1.2 drivers & compatibility with
software and peripherals in market today

 Support for the latest Windows® technologies
including DirectX® 11, C++ AMP, accelerated
HTML5 (Metro UI) and Hyper-V


WINZIP® 16.5
ACCELERATED FILE COMPRESSION

 WinZip is one of the most popular zip utilities
for file compression, file sharing, file
encryption, and data backup

 WinZip 16.5 enables OpenCL™-accelerated file
compression as well as optimizations for
multiple CPU cores


WINZIP® 16.5 PERFORMANCE

COMPRESSION TIME IN SECONDS (AVG) LOWER IS BETTER
100
AMD A10-4600M
90
Intel Core i5-2520M
80

70

60

50

40

30

20

10

0
160m.bin 1080p movie YUV file WAV files y4m file memory.dmp


MOTIONDSP vREVEAL® 3

 A powerful, yet simple app to
organize, fix, edit, and share your videos

 vReveal’s One-Click Fix automatically fixes
common video problems like poor
lighting, bad color (white balance), and shake

 Now supports AMD Accelerated Video
Converter, further reducing time to encode
your video

 Using new AMD HD Media Accelerator


ADOBE® PHOTOSHOP® CS6
DEMO
 30+ GPU-accelerated features, including
―Liquify‖, ―Transform‖ & ―Warping‖

 OpenCL™ used to accelerate ―Blur‖ rendering –
compute-intensive

900
AMD A10-4600M
800
Intel Core i5-2520M
700

600

500

400

300

200

100

0
Blur Test-RGB100 Blur Test-RGB300 #1 Blur Test-RGB300 #2

Rendering Time in Seconds (Lower is better)

2ND GEN AMD A-SERIES APU COMPETITIVE PERFORMANCE

Better HD Video Quality Up to 13% Vivid Lifelike 3D Gaming Up to 125%
– HQV 2.0 – 3D Mark Vantage Performance/3D Mark 11

AMD AMD
A10-4600M A10-4600M

Intel Intel
i5-2520M i5-2520M
Fail
140 150 160 170 180 190 0 1000 2000 3000 4000 5000

The Power To Do More Up to 654% -7% Delta
PC Mark 7 Productivity
– Compute Capacity in GFLOPs

AMD AMD
A10-4600M A10-4600M

Intel Intel
i5-2520M i5-2520M

0 100 200 300 400 500 600 700 0 200 400 600 800 1000 1200 1400

See back up for footnotes and configuration details.


BRINGING THE SECOND
GENERATION AMD A-SERIES APU
TO MARKET


REINVIGORATED FOR STRONGER PERFORMANCE AND VALUE

• Highest performance eight-core CPU
• AMD Eyefinity support with discrete
• + Overclocking*
AMD A10 APU products and FX-Series
processors.
• Highest performance quad-core APU
• + HD3D
• + Turbo Core Max (NB) and Turbo Core 3.0 (Desktop)

• 2nd-generation quad-core APU
• + AMD Radeon™ Dual Graphics

OEM IDs transitioning to new • Highest performing 2nd-generation dual-core APU
second-gen A-Series APUs. • + AMD HD Media Accelerator

• Entry point to AMD 2nd-generation APU
• Support for up to four displays
• + AMD Steady Video 2.0 Technology (in 3C) with browser-based plug-in

• Everyday performance and productivity
Brazos 2.0 E-series APUs on new OEM
• Up to 11 hours of battery life1
IDs. • USB 3.0 support and exclusive AMD Steady Video Technology

See footnotes.

*AMD‘s product warranty does not cover damages caused by overclocking, even when
overclocking is enabled via AMD hardware or software

REINVIGORATED FOR STRONGER PERFORMANCE AND VALUE

• Highest performance eight-core CPU
• AMD Eyefinity support with discrete
• + Overclocking*

• Highest performance quad-core APU
• + HD3D
• + Turbo Core Max (NB) and Turbo Core 3.0 (Desktop)

• 2nd-generation quad-core APU
Deliver Ultrathin platforms that provide • + AMD Radeon™ Dual Graphics
mainstream notebook performance with
half the power!
• Highest performing 2nd-generation dual-core APU
• + AMD HD Media Accelerator

• Entry point to AMD 2nd-generation APU
• Support for up to four displays
• + AMD Steady Video 2.0 Technology (in 3C) with browser-based plug-in

• Everyday performance and productivity
• Up to 11 hours of battery life1
• USB 3.0 support and exclusive AMD Steady Video Technology

See footnotes.

*AMD‘s product warranty does not cover damages caused by overclocking, even when
overclocking is enabled via AMD hardware or software

WHAT’S NEXT?


AMD FUSION12 DEVELOPER SUMMIT DIGITAL (AFDS-D)

An expansion of AFDS, AFDS-D delivers 24/7 online and mobile access to AFDS content
and access to a global community of heterogeneous
computing, OpenCL™, OpenGL, DirectCompute, and C++ AMP enthusiasts.

June 11-14 features:
• Livecast of AFDS Keynotes
• Top technical session live Q&As
• Access to industry experts & onsite interviews
• Technical track discussion groups

Post AFDS 2012 features:
• On-demand keynotes & technical sessions
• Monthly panel or live Q&A discussions


“BRAZOS 2.0” OPTIMAL PLATFORM BALANCE OF
PERFORMANCE-PER-WATT

Updated FCH enables lowers Even Longer Battery Life and
platform costs Power Efficiency
Two integrated USB 3.0 ports Up to 11 hours of battery life with lower
and an integrated SD card reader idle power*

Performance Improvements
CPU and GPU frequency increase Reducing Bandwidth Bottlenecks
Multimedia improvements with Up to 6 Gb/s SATA data rates
more post processing filters

NEW Features Supported*
Windows 8 Optimized
AMD Steady Video* 1.5 and
HTML 5 Acceleration & Metro UI AMD Quick Stream* Technologies
Support

* See footnotes.


―TRINITY‖: NEW ARCHITECTURE WITH COMPUTE AND POWER LEADERSHIP

29% x86 performance increase †
56% GPU performance increase †
Up to 12 hours of battery life †
17 W variant enables ultrathin form factors
2x the number of accelerated applications
5,500+ current and pending patents
Best video and best gaming
New architecture with compute and power leadership
Ideal solution for thin form factors
Expanding ecosystem that delivers desirable user
experiences

See footnotes.


BACKUP


USER PERCEPTION OF PERFORMANCE

Think about the real world PC user experience
– what they do every day
– what they care about
They perceive ‗performance‘ or ‗speed‘ as system responsiveness

―Trinity‖ delivers an all new, balanced architecture designed
to meet these needs
– better entertainment
– better gaming
– responsive, efficient performance
―Trinity‖
3.2 GHz
―Llano‖
2.4 GHz


―TRINITY‖ APU WITH AMD DISCRETE CLASS GRAPHICS
 ―Piledriver‖ Cores
– 2nd-Gen ―Bulldozer‖ core (―Piledriver‖)
– 3rd-Gen Turbo Core technology

 Multiple Configurations
– Memory support up to DDR3-1866 (1600 for notebook)
– Low power DDR3 (1.25V)
– Up to quad core and 4MB L2

 2nd-Gen AMD Radeon™ DirectX® 11
– Up to 384 Radeon™ Cores 2.0

 HD Media Accelerator
– Accelerates and improves HD playback
– Accelerates media conversion
– Helps Improve streaming media
– Allows for smooth wireless video

 Enhanced Display Support
– AMD Eyefinity Technology*
– DisplayPort 1.2
* See footnotes.


2012 AMD A-SERIES NOTEBOOK APU MODELS


INTRODUCING AMD’S ACCELERATED VIDEO CONVERTER

Core
functionality  Multi-stream hardware H.264 HD Encoder

Quality  4:2:0 color sampling video
features  Optimizations for scenes changes (games and video)
 Variable compression quality

Interfacing  Audio / Video multiplexing
features  Input from frame buffer for transcoding and video conferencing
 Input from GPU display engine for wireless display


AMD RADEON™ DUAL GRAPHICS
GET A SERIOUS PERFORMANCE BOOST

200%
180%
160%
140%
120%
100%
80%
60%
40%
20%
0%
 Get up to 75%
more performance
– New support for DirectX® 9
– Makes use of new AMD
CrossFire™ Technology
Profiles for easier updates

See back up for footnotes and configuration details.


RECOMMENDED DUAL GRAPHICS CONFIGURATIONS

* There are many supported AMD Dual Graphics configurations which have not been listed. The
provided list is the recommended configurations which provide optimal performance in Dual
Graphics mode. Does not operate in dual graphics mode with single channel memory.


―BRAZOS‖ TO ―BRAZOS 2.0‖ PLATFORM FEATURE DIFFERENCE

Feature ―Brazos‖ ―Brazos 2.0‖ Benefit
AMD Radeon™ AMD Radeon™ AMD Radeon™ HD Performance improvements
Discrete-Class Graphics HD 6000 Series GPU 7000 Series GPU

CPU Frequency 1.3 GHz / 1.65 GHz 1.4 GHz / 1.7 GHz Performance improvements

Graphics Boost 600MHz/508MHz 680MHz/523MHz Dynamically adjust to user‘s needs

USB 3.0 N Y Native USB 3.0 for faster data transfer
SD card reader N Y Native support for SD card for faster data
transfer
SATA 6Gb/s N Y Fast interconnect for better overall performance

FCH Idle Power ~ 920mw ~ 750mw Optimized Idle power for even better energy
efficiency and battery life

AMD Steady Video N Y Helps correct shaky videos and now available
Technology* 1.5†† with a IE 9 plug-in for one click control
AMD Quick Stream N Y Provides automatic bandwidth control during
Technology*†† streaming video for smoother playback
† † Available on E2-1800 model only
* See footnotes

AMD PROJECT ―LIGHTNING BOLT‖
BIG EXPERIENCE FROM AN ULTRATHIN
Now you can:
Dock your laptop and get up to 4 independent monitors, • Get an experience that was once
mouse/keyboard, external HDD, optical drive, only possible on a desktop tower
printers or virtually any other device or peripheral • Get AMD Eyefinity Technology
gaming
with up to USB 3.0* speed AND charging power…
• 3D Stereoscopic gaming and 3D
All at the same time… movie playback

All through a single connection • Dedicated back up to external
HDD
• Sync to smartphone
• Sync to other USB devices –
tablets, media players
• Download and edit photos and
video from cameras
• Multi-monitor photo editing,
productivity app, multi-tasking –
ideal for SOHO/SMB
• DVD and Blu-ray protected
playback and streaming with
virtually any media player

* Additional hardware is required in order to run setup as displayed. Use of 4 1920x1200 external monitors does not support simultaneous USB 3.0 speed.

32NM SOI GATE FIRST HKMG INTEGRATION

NMOS PMOS CPEN
TPEN
Metal
High-k
Nitride NiSi cSiGe
Spacer

HKMG e-SiGe
 Device Technology
– Transistor Gate Length = 30nm
– HKMG - Gate First with Advanced Work Function Engineering
– Strained Si Engineering: eSiGe , Dual Stressed Liner, Stress
Memorization
– Ultra-Shallow Junctions
– Advanced materials enabling the scaled interconnect

HIGH-K METAL GATE RE-ENABLES GATE LENGTH SCALING

300
Equivalent Oxide Thickness (nm)

200  Transistor gate length scaling stopped at
High-k
10 the 90nm generation because of inability

Gate Length (nm)
Metal Gate 100 to scale SiON thickness
90
80
70
60
50  32nm Gate First HKMG re-enables
40nm
40 transistor scaling in all respects
30
1 1.15 nm
20

10 Gate-First
250 180 130 90 65 45 32 / 28 High-K Metal Gate
HKMG
Technology Node (nm)


FOOTNOTES
Slide 5, 10: The 2012 AMD A-Series APUs (formerly codenamed ―Trinity‖) deliver up to double (2X) the performance per watt of AMD‘s previous generation APU platform (formerly
codenamed ―Llano‖).

Testing performed by AMD Performance Labs. The score for the 2012 AMD A6-4455M (ULV-17w) on the ―Pumori‖ reference design for PC Mark Vantage Overall benchmark was
4300 while the 2011 AMD A6-3400M (35w) on the ―Torpedo‖ reference design scores 4545. The 3DMark Vantage Performance score for the same configurations was 2012 AMD
A6-4455M (ULV) 2355 and the 2011 AMD A6-3400M scored 2292. Configurations: AMD A6-4455M with AMD Radeon™ HD 7500G Graphics, 4G DDR3-1600 (Dual Channel)
Memory and Windows 7 Home Premium 64-bit. Reference platform "Torpedo" with the AMD Quad-Core A6-3400M APU, with AMD Radeon™ HD 6520G graphics, 4 GB (2x2GB)
DDR3-1333Mhz system memory, and Windows 7 Home Premium 64-bit. TRN-110

Slide 9: † Over 70% better graphics performance than the competition Testing performed by AMD Performance Labs as of 2/17/2012 using the 2012 ―Manaslu‖ Reference Design
with 2 x 2G DDR3 1600 MHz memory, 250GB 5400rpm HDD (SATA) and Windows 7 Home Premium. Results from 3D Mark11 Performance show the AMD A6-4455M APU to
score 626 3D marks. The high-end Intel Core i5 Ivy Bridge mobile processor is projected to show a 3D Mark11 Performance score of 530. This assumes approximately the same
gain in graphics performance from Nehalem to Sandy Bridge and is extrapolated based on Intel‘s public statements of anticipated performance gains. This provides the AMD A6-
4455M APU an 18.1% performance advantage over the projected Intel Ivory Bridge score. The 3D Mark 2011 Performance score for the A10-4600M APU is 899. This is 70%
better than the projected Ivy Bridge score. TR-28
Slide 10: † - Twice the performance-per-watt based on projections and testing performed by AMD Performance Labs. The score for the 2012 AMD A6-4455M (ULV-17w) on the
―Pumori‖ reference design for PC Mark Vantage Overall benchmark was 4300 while the 2011 AMD A6-3400M (35w) on the ―Torpedo‖ reference design scores 4545. The 3DMark
Vantage Performance score for the same configurations was 2012 AMD A6-4455M (ULV) 2355 and the 2011 AMD A6-3400M scored 2292. Scores rounded to the nearest whole
number. AMD defines video quality as video that is processed for best picture quality including correction for de-interlacing, dynamic contrast adjustment, color vibrancy, noise
reduction and edge enhancement as reflected in HDHQV image quality testing. HD HQV Benchmark HD HQV Benchmark version 2.0 (Hollywood Quality Video) to determine the
quality of HD video signal processing. HQV is a tool used by AMD to evaluate video playback quality. HD HQV Benchmark version 2.0 provides visual feedback for scoring by the
AMD reviewer. Scores may vary based on the skill and opinion of the reviewer. The 2012 VISION A10-based PC scored 185 points while the comparable Intel Core i5-based PC
scored 163. In addition AMD provides image stabilization (see AMD Steady Video below) and prioritized the video stream (see AMD Quick Stream below) to limit interruptions further
enhancing video quality and the user video experience. ±AMD enables the best gaming experience with better visual quality and better gaming performance. AMD defines best
gaming as greater frames per second on the following 20 games: Street Fighter 4 Arcade Edition – AMD 76% better, Warhammer 40,000: Space Marine – AMD 93% better, Sniper
Elite – AMD 203% better, Elder Scrolls V: Skyrim – AMD 116% better, Saints Row 3 – AMD 113% better, Need For Speed: The Run – AMD 366% better, Crysis 2 – AMD 73%
better, Batman Arkham City – AMD 51% better, Allan Wake – AMD 187% better, Assassin's Creed: Revelations – AMD 206% better, The Darkness II – AMD 72% better, Kingdoms
of Amalur: Reckoning – AMD 288% better, Orcs Must Die! – AMD 155% better, Star Trek Online – AMD 100% better, Mass Effect 3 – AMD 11% better, Jagged Alliance Back in
Action – AMD 140% better, Deus Ex: Human Revolution – AMD 77% better, Battlefield 3 – AMD 94% better, Rage – AMD 39% better, Call of Duty Modern Warefare 3 – AMD 94%
better.
Slide 12, 13: Testing by AMD Performance Labs. Battery life calculations based on average power on multiple benchmarks and usage scenarios. These include Active metric using
FutureMark® 3DMark ‘06 (165 min./2:45 hours), Blu-ray playback (190 min./3:10 hours), streaming YouTube video (257 min./4:16 hours), playback of a Microsoft sample clip from
local HDD (287 min./4:46 hours), PowerMark‘s Productivity benchmark/radio off (449 min./7:28 hours), web browsing test was average of 40 minutes via 802.11n WLAN, 2 minutes
per page using the web test tool developed by AMD (514 min./8:34 hours) and Windows Idle (740 min./12:20 hours) as a resting metric. All battery life calculations are based on
using a 6 cell Li-Ion 62.16Whr battery pack at 98% utilization for Windows Idle, PowerMark and 96% utilization for 3DMark06 workload, video playback and YouTube video
streaming; and 92% utilization for Blu-ray playback. AMD defines ―all-day‖ battery life as 8+ hours of continuous use as measured on the Windows Idle test. TRN-3 and TRN-4

FOOTNOTES
AMD Power Improvement: Testing performed by AMD Performance Labs. Power calculations based upon relevant AMD reference designs for each year and an average of four ―off the shelf‖
systems with comparable configurations for Intel for each year. 2012 data based upon ―Pumori‖ reference designs for AMD and extrapolated data from publicly available information for Intel.
For more information please contact your AMD representative.
Slide 15: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction
and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. AMD Quick Stream is a technology designed to
prioritize video streaming on PC systems for a smooth, uninterrupted video stream and will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet
access. It is implemented at the discretion of OEMs on select PCs. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and
supported technologies. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD
Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any
player which has been programed to use AMD‘s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback
of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.
Slide 15: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction
and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. AMD Quick Stream is a technology designed to
prioritize video streaming on PC systems for a smooth, uninterrupted video stream and will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet
access. It is implemented at the discretion of OEMs on select PCs. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and
supported technologies. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD
Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any
player which has been programed to use AMD‘s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback
of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.
Slide 17: Source: VideoLAN News http://www.videolan.org/news.html
Slide 20: AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for spanning across multiple displays. To enable more than two displays,
additional panels with native DisplayPort™ connectors, and/or DisplayPort™ compliant active adapters to convert your monitor‘s native input to your cards DisplayPort™ or Mini-DisplayPort™
connector(s), are required. AMD Eyefinity technology can support up to 6 displays using a single enabled AMD Radeon™ GPU with Windows Vista® or Windows® 7 operating systems – the
number of displays may vary by system design, and you should confirm exact specifications with the applicable manufacturer before purchase. SLS (―Single Large Surface‖) functionality
requires an identical display resolution on all configured displays.
Slide 21: ―Ivy Bridge‖ data courtesy of AnandTech.com
Slide 25: Tests conducted by AMD Performance Labs using WinZip 16.5. The file ―1080p_rush_hour_sandybridge.yuv‖ was compressed from its regular form. OpenCL™ code unable to run on
comparable Intel systems.


FOOTNOTES
Slide 26: Tests conducted by AMD Performance Labs using vReveal 3. Files used include ―480p-kid.wmv‖ ―720p-Lake-Tahoe-Snow-Wipeout.mov‖ ―720p-San-Francisco-TwinPeaks.mov‖
―1080p-San-Francisco-Bay.m2t‖ ―1080p-San-Francisco-Bay.wmv‖ ―1080p-60fps-dog.mp4‖
Slide 27: Adobe, Flash, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Tests conducted by
AMD Performance Labs using Photoshop CS6 Public Preview. BlurTest1_RGB_100 and BlurTest1_RGB_300 tests conducted with ―OpenIMG_1879.psd‖ file. Measurement was Total
Elapsed Time (seconds
Slide 28: Test conducted in AMD Labs. HD HQV Benchmark HD HQV Benchmark version 2.0 (Hollywood Quality Video) to determine the quality of HD video signal processing. HQV is
a tool used by AMD to evaluate video playback quality. HD HQV Benchmark version 2.0 provides visual feedback for scoring by the AMD reviewer. Scores may vary based on the skill and
opinion of the reviewer. The 2011 VISION A8-based PC scored 184 points while the comparable Intel Core i5-based PC scored 163. FutureMark 3DMark Vantage Performance score for
the 2012 AMD A10-4600M on the ―Pumori‖ reference design was 4532 while the comparable Intel Core i5-based PC scored 2012. FutureMark 3DMark 11 score for the 2012 AMD A10-
4600M on the ―Pumori‖ reference design was 1151 while the comparable Intel Core i5-based PC was unable to run the benchmark. GFLOPs calculations developed by AMD performance
labs measuring compute capacity for the 2012 VISION A10-based notebook which scored 603 GFLOPS while the comparable Intel-based notebook scored 80 GFLOPS. AMD GFLOPs
calculated using GFLOPs = CPU GFLOPs + GPU GFLOPs = CPU Core Freq. X Core Count X 8 FLOPS + GPU Core Freq. X DirectX® 11 capable Shader Count X 2 FLOPS. Intel
GFLOPS calculated using GFLOPs = CPU Core Freq. X Core Count X 16 FLOPS (using 256-bit AVX instructions); no GPU GFLOPs calculated as Intel ―Sandy Bridge‖ does not have
DirectX® 11 capable GPUs. PCMark Vantage 7 Productivity score for the 2012 VISION A10-4600M was 1273 while the while the comparable Intel Core i5-2520M-based PC scored
1363. All test scores rounded to the nearest whole number.
Slide 30, 31 and 34: Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing
shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. BR-I27
Slide 34: Projections made and testing done by AMD Performance Labs based on a 2012 Brazos 2.0 Design platform. All battery life calculations are based on using a 55 Whr battery
pack at 98% utilization. Calculations show for E2-1800 and E1-1800 a Windows Idle battery life of 605 minutes (10.08 hours) as a resting metric. AMD defines ―all-day‖ battery life as 8+
hours of continuous use as measured on the windows idle test.
Slide 35: Testing performed by AMD Performance Labs. The score for the 2012 AMD A10-4600M APU on the ―Pumori‖ reference design for 3D Mark Vantage Performance showed an
increase of up to 56% over the 2011 AMD A8-3500M APU. The AMD A10-4600M APU has a score of 4352 and the 2011 A8-3500M has a score of 2788. Scores rounded to the
nearest whole number. TRN-2 All performance data for 2012 Mainstream platform for CPU and GPU are based on ES Silicon (Engineering Samples) on the Pumori reference design.
Projections assume A10-4600M with AMD Radeon™ HD 7660 Graphics, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit. The AMD reference design
"Torpedo" consisted of the 2011 AMD A8-3500M with AMD Radeon™ HD 6620G Graphics, 4GB DDR3-1333 and Windows 7 Home Premium 64-bit.
The 2012 AMD A-Series APUs (formerly codenamed ―Trinity‖) deliver up to double (2X) the performance per watt of AMD‘s previous generation APU platform (formerly codenamed
―Llano‖).
Testing performed by AMD Performance Labs. The score for the 2012 AMD A6-4455M (ULV-17w) on the ―Pumori‖ reference design for PC Mark Vantage Overall benchmark was 4300
while the 2011 AMD A6-3400M (35w) on the ―Torpedo‖ reference design scores 4545. The 3DMark Vantage Performance score for the same configurations was 2012 AMD A6-4455M
(ULV) 2355 and the 2011 AMD A6-3400M scored 2292. Configurations: AMD A6-4455M with AMD Radeon™ HD 7500G Graphics, 4G DDR3-1600 (Dual Channel) Memory and Windows
7 Home Premium 64-bit. Reference platform "Torpedo" with the AMD Quad-Core A6-3400M APU, with AMD Radeon™ HD 6520G graphics, 4 GB (2x2GB) DDR3-1333Mhz system
memory, and Windows 7 Home Premium 64-bit. TRN-110


FOOTNOTES
Slide 35 con’t: Testing performed by AMD Performance Labs. The score for the 2012 AMD A10-4600M on the ―Pumori‖ reference design for PC Mark Vantage Productivity
benchmark shows an increase of up to 29% over the 2011 AMD A8-3500M on the ―Torpedo‖ reference design. The AMD A10-4600M APU has a score of 6125
and the 2011 AMD A8-3500M APU scored 4764. Scores rounded to the nearest whole number. TRN-1 All performance data for 2012 Mainstream platform for
CPU and GPU are based on ES Silicon (Engineering Samples) on the Pumori reference design. Projections assume A10-4600M with AMD Radeon™ HD 7660
Graphics, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit. The AMD reference design "Torpedo" consisted of the 2011 AMD
A8-3500M with AMD Radeon™ HD 6620G Graphics, 4GB DDR3-1333 and Windows 7 Home Premium 64-bit.
Testing by AMD Performance Labs. The 2012 AMD A-Series platform demonstrated 740 min./12:20 hours of Windows Idle as a resting metric. Battery life calculations based on a 6
cell Li-Ion 62.16Whr battery pack at 98% utilization. AMD defines ―all-day‖ battery life as 8+ hours of continuous use as measured on the Windows Idle test. Testing of the 2012 AMD
Mainstream Platform Codename ―Comal" used a configuration of ―Pumori‖ reference board, AMD A6-4400M with AMD Radeon™ HD 7520G Graphics, 4G DDR3-1600 (Dual Channel)
Memory and Windows 7 Home Premium 64-bit, 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) – 250GB 5400rpm, 62Whr Battery Pack and Windows 7 Home
Premium. TRN-4
Slide 38: AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for spanning across multiple displays. To enable more than two
displays, additional panels with native DisplayPort™ connectors, and/or DisplayPort™ compliant active adapters to convert your monitor‘s native input to your cards DisplayPort™ or Mini-
DisplayPort™ connector(s), are required. AMD Eyefinity technology can support up to 6 displays using a single enabled AMD Radeon™ GPU with Windows Vista® or Windows® 7
operating systems – the number of displays may vary by system design, and you should confirm exact specifications with the applicable manufacturer before purchase. SLS (―Single Large
Surface‖) functionality requires an identical display resolution on all configured displays.
Slide 41: AMD Radeon™ Dual Graphics requires an AMD ―A‖ series APU plus an AMD Radeon™ discrete graphics configuration and is available on Windows® 7 Professional, Windows 7
Ultimate, Windows® 7 Home Premium, and/or Windows® 7 Home Basic OS. Linux OS supports manual switching which requires restart of X-Server to engage and/or disengage the
discrete graphics processor for dual graphics capabilities. With AMD Radeon™ Dual Graphics, full enablement of all discrete graphics video and display features may not be supported on
all systems and may depend on the master device to which the display is connected.
Slide 43: AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD Catalyst Control
Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which
has been programed to use AMD‘s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter
boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.
AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream and will work on all 2012 Mainstream and Essential
Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all features may be supported on all systems - check with your
system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD reference design ―Torpedo‖ with an AMD A8-3510M APU, 4 GB
DDR3 1333 MHz, running Windows 7 Pro SP1. The Intel test configuration was an HP DV6T-6000 with an Intel Core i5-2520M, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1.


CONFIGURATIONS
 AMD Configurations:
– Slide 10: — Benchmarking for 2012 A-Series APUs based on the ―Pumori‖ reference design and for battery life benchmark cited includes the AMD A10-4600M with AMD Radeon™ HD 7660G, 14.0"
1366x768 eDP, CMO N140B6-D11 LED Backlight, 2x 2GB DDR3-1333 Memory, 250GB, Hitachi HTS545025B9A300 5400rpm and Windows 7 64-bit Ultimate and 62.16W 6 Cell Li-ion.
– Slide 22, 23 — Benchmarking for 2012 A-Series APUs based on the ―Pumori‖ reference design and for gaming benchmark cited includes the AMD A10-4600M with AMD Radeon™ HD 7660G, screen
resolution 1366x768, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit.
– Slide 24 – Benchmarking based on AMD A10-4600M @ 2.3 GHz,, 4G 1333 DDR3 Memory and Windows 7 Pro 64-bit
– Slide 25 — Benchmarking for 2012 A-Series APUs based on reference design and includes the AMD A10-5800K with AMD Radeon™ HD 7660G, screen resolution 1920x1080, 8G DDR3-1866 (Dual
Channel) Memory and Windows 7 Home Premium 64-bit. 2011 A-Series based on AMD A8-3850K with AMD Radeon™ HD 6550, screen resolution 1920x1080, 8G DDR3-1866 (Dual Channel)
Memory and Windows 7 Home Premium 64-bit
– Slide 28 — Benchmarking for 2012 A-Series APUs based on the ―Pumori‖ reference design and for gaming benchmark cited includes the AMD A10-4600M with AMD Radeon™ HD 7660G, A8-4500M
AMD Radeon™ HD 7640G, A6-4400M with AMD Radeon™ HD 7520G, screen resolution 1366x768, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit.
– Slide 29— Benchmarking for 2012 A-Series APUs based on the ―Pumori‖ reference design and for battery life benchmark cited includes the AMD A10-4600M with AMD Radeon™ HD 7660G, 14.0"
1366x768 eDP, CMO N140B6-D11 LED Backlight, 2x 2GB DDR3-1333 Memory, 250GB, Hitachi HTS545025B9A300 5400rpm and Windows 7 64-bit Ultimate and 62.16W 6 Cell Li-ion. For power
improvement configurations please contact your AMD representative.
– Slide 38 — Benchmarking for 2012 A-Series APUs based on the ―Pumori‖ reference design and for gaming benchmark cited includes the AMD A10-4600M with AMD
Radeon™ HD 7660G, screen resolution 1366x768, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit.
– Slide 57 – Benchmarking conducted using Pre-production engineering sample AMD A10-5800K APU with AMD Radeon™ HD 7660D Graphics with AMD Radeon™ HD 6570
using 2x4GB DDR3-1600 with Windows® 7 64 bit on AMD ―Annapurna‖ reference design. All titles tested at 1280x1024.


CONFIGURATIONS

 Intel Configurations:
– Slide 10 — Benchmarking HP Pavillion dv6 with Intel Core i5-2520M with Intel HD 3000 Graphics, 14‖, 1366x768 LVDS, 32-bit color — LED Backlight, 4G DDR3-1333 (Dual Channel) Memory and Microsoft
Windows 7 Pro 64-bit
– Slide 22— Benchmarking based on HP Pavillion dv6 with Intel Core i7-2620M with Intel HD 3000 Graphics, screen resolution 1366x768, 4G DDR3-1333 (Dual Channel) Memory and Windows 7 Pro 64-bit
– Slide 23 — Benchmarking based on HP Pavillion dv6 with Intel Core i7-2720QM with Intel HD 3000 Graphics and with AMD Radeon™ HD 7550M, screen resolution 1366x768, 4G DDR3-1333 (Dual
Channel) Memory and Windows 7 Pro 64-bit
– Slide 24 - Benchmarking based on Intel ―Ivy Bridge‖ Core i7-3770K with Intel HD Graphics 4000
– Slide 25 – Benchmarking Intel Core i3-2120, Asus P8H67-M, 2x2GB 1600 DDR3, Driver 8.15.10.2509, Windows 7 64-bit
– Slide 28 — Benchmarking HP EliteBook 8460P with Intel Core i5-2410M with Intel HD 3000 Graphics, 14‖, 1366x768 LVDS, 32-bit color — LED Backlight, 4GB (1x4GB DDR3-1333), 320GB, Western Digital
WD3200BEKT-00F3T0 7200rpm, Microsoft Windows 7 Professional 64-bit, HP CC06 Notebook Battery 62Whr 6 Cell, 11.1V, Li-ion.
– Slide 29 — Benchmarking HP EliteBook 8460P with Intel Core i5-2410M with Intel HD 3000 Graphics, 14‖, 1366x768 LVDS, 32-bit color — LED Backlight, 4GB (1x4GB DDR3-1333), 320GB, Western Digital
WD3200BEKT-00F3T0 7200rpm, Microsoft Windows 7 Professional 64-bit, HP CC06 Notebook Battery 62Whr 6 Cell, 11.1V, Li-ion.
– Slides 36 – Benchmarking based on Intel Core i5-2520M @ 2.5 GHz with Intel HD 3000 graphics, 4GB DDR-1333 memory and Windows 7 Pro 64-bit
– Slide 38 — Benchmarking HP Pavillion dv6 with Intel Core i5-2520M with Intel HD 3000 Graphics, 14‖, 1366x768 LVDS, 32-bit color — LED Backlight, 4G DDR3-1333 (Dual
Channel) Memory and Microsoft Windows 7 Pro 64-bit
– Slides 40 – Benchmarking based on Intel Core i5-2520M @ 2.5 GHz with Intel HD 3000 graphics, 4GB DDR-1333 memory and Windows 7 Pro 64-bit


DISCLAIMER & ATTRIBUTION
The information presented in this document is for informational purposes only and may contain technical inaccuracies,
omissions and typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not
limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing
manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. There is no obligation to update or otherwise correct or revise this information.
However, we reserve the right to revise this information and to make changes from time to time to the content hereof without obligation to notify any person of such
revisions or changes.
NO REPRESENTATIONS OR WARRANTIES ARE MADE WITH RESPECT TO THE CONTENTS HEREOF AND NO RESPONSIBILITY IS ASSUMED
FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
ALL IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE ARE EXPRESSLY DISCLAIMED. IN NO
EVENT WILL ANY LIABILITY TO ANY PERSON BE INCURRED FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL
DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF EXPRESSLY ADVISED OF THE POSSIBILITY OF
SUCH DAMAGES.
Trademark Attribution
©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Phenom, Radeon, and combinations thereof are
trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Microsoft and DirectX are registered
trademarks, of Microsoft Corporation in the United States and/or other jurisdictions. Other names used in this presentation are for
identification purposes only and may be trademarks of their respective owners.
Open CL and the Open CL logo are trademarks of Apple, Inc. and used by permission of Khronos.
© 2012 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters"®, the Codemasters logo and ―DiRT‖® are
registered trademarks owned by Codemasters. ―DiRT 3‖™ and ―EGO‖™ are trademarks of Codemasters. Ford Motor Company Trademarks and Trade
Dress used under license to Codemasters.


The Second Generation AMD A-Series APU

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

More from AMD

More from AMD (20)

Recently uploaded

Recently uploaded (20)

The Second Generation AMD A-Series APU