2. The Big Picture Current Trends- HD 3D Video- Simplify Content Management - Immersive 3D Gaming- Business Productivity * ** *Source: YouTube online fact sheet **Source: “Amassing Digital Fortunes: A Digital Storage Study” CEA Market Research Report, April 2008
3. Workloads are changing Multiple content source and destination formats Multiple new typesof applications Application development evolving to take advantage of GPU compute resources Consumers seekingrich visual experienceswith a wide set of content
10. MicroArchitectureConstrained by: Power Complexity ? we are here Single-thread Performance Targeted Application Performance Throughput Performance we are here we are here Time (# of processors) Time (Data-parallel exploitation) Time
17. Data processing serially ATI Stream Technology Graphics *ATI Stream technology works with applications designed to take advantage of its GPU acceleration features
19. AMD Fusion Fund Goal To enhance next-generation mainstream user experiences, AMD will make strategic investments to further develop an ecosystem that accelerates the utilization of the upcoming AMD Fusion™ family of APU products Sample Projects: Video, parallel computing, file search, immersive gaming, new device form factors, component solutions, natural user interfaces, etc.