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AMD Fusion Fund Overview Computex June 2, 2010
The Big Picture Current Trends- HD 3D Video- Simplify Content Management  - Immersive 3D Gaming- Business Productivity * ** *Source: YouTube online fact sheet **Source: “Amassing Digital Fortunes: A Digital Storage Study” CEA Market Research Report, April 2008
Workloads are changing Multiple content source and destination formats Multiple new typesof applications Application development evolving to take advantage of GPU compute resources Consumers seekingrich visual experienceswith a wide set of content
A New Era of Processor Performance Multi-CoreEra Heterogeneous-CoreEra Single-CoreEra Enabled by: ,[object Object]
Data parallelism
Power efficient GPUsTemporarily constrained by: Programming models Communication overheads Enabled by: ,[object Object]
Desire for Throughput
20 years of SMP archConstrained by: Power Parallel SW availability Scalability Enabled by: ,[object Object]
Voltage Scaling
MicroArchitectureConstrained by: Power Complexity ? we are here Single-thread  Performance Targeted Application  Performance Throughput  Performance we are here we are here Time (# of processors) Time (Data-parallel exploitation) Time

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AMD Fusion Fund Media Presentation

  • 1. AMD Fusion Fund Overview Computex June 2, 2010
  • 2. The Big Picture Current Trends- HD 3D Video- Simplify Content Management - Immersive 3D Gaming- Business Productivity * ** *Source: YouTube online fact sheet **Source: “Amassing Digital Fortunes: A Digital Storage Study” CEA Market Research Report, April 2008
  • 3. Workloads are changing Multiple content source and destination formats Multiple new typesof applications Application development evolving to take advantage of GPU compute resources Consumers seekingrich visual experienceswith a wide set of content
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  • 10. MicroArchitectureConstrained by: Power Complexity ? we are here Single-thread Performance Targeted Application Performance Throughput Performance we are here we are here Time (# of processors) Time (Data-parallel exploitation) Time
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  • 17. Data processing serially  ATI Stream Technology Graphics *ATI Stream technology works with applications designed to take advantage of its GPU acceleration features
  • 19. AMD Fusion Fund Goal To enhance next-generation mainstream user experiences, AMD will make strategic investments to further develop an ecosystem that accelerates the utilization of the upcoming AMD Fusion™ family of APU products Sample Projects: Video, parallel computing, file search, immersive gaming, new device form factors, component solutions, natural user interfaces, etc.
  • 20. AMD Fusion Fund Opportunity
  • 22. Thank you © 2010 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Fusion and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.