Introducing the 2012 AMD E-Series APU

1. INTRODUCING THE
2012 AMD E-SERIES APU
Christopher Sutphen
AMD Product Marketing Manager, Ultra Low Power

2. Computers are Becoming the Center of Today’s Entertainment Lifestyle
Europe North America Latin America APAC
88% own at least one 35% regularly play
33% regularly watch desktop computer in computer games on
TV programs online U.S. 33% use Skype
the computer
in metro China regularly in
55% view Connecting
88% 35% urban Brazil
online videos
60% Sharing and editing 33%
regularly via Email, IM, Skype,
55% videos andand receive
pictures networkingsocial
41% regularly 91% visit
sites
social61%
networking send
photos via email (e.g., Facebook)
regularly in
61% send or 41% metro India
receive photos
via email in 91%
60% urban Mexico
Up to 60% download 46%
music regularly 46% watch TV online
more than 5 hours a
in metro India 48% 86% week
50%
Watching
48% use comparison
shopping sites in
Playing atgames on the
86% go online
least once a
81%
50% regularlymovies, videos and
TV, day in urban
view and manage
urban Brazil
computer and online
Argentina
81% use a
personal photos webisodes82%
99% 83% smartphone
daily
82% check 83% play games
news/sport/weather 99% use email regularly regularly in metro
online regularly worldwide China
Source: Forrester Research, Inc., CONSUMER TECHNOGRAPHICS® – Q3 2011 Online Benchmark
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3. Consumers are Looking for Great Value
Address a Growing Market
The segments forecasted to grow the most over the
next four years are in the sub $599 price bands
Notebook TAM (Units in Millions)
400
$800+
300 $700-$799
$600-$699
200 30% CAGR $500-$599
$400-$499
100
29% CAGR
$300-$399
30+% 62% CAGR
of units <$299
0
2010 2011 2012 2013 2014 2015 2016
Over 30% of 2012 unit volume is forecasted in
Source: AMD Market Intelligence
March 2011 Green Book
price bands below <$499 MSRP
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4. AMD’s “Brazos” Strategy Continues to Win!
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5. 2012 AMD E-Series APU Design Goals
The Evolution of the AMD E-Series APU
Rich Everyday Leading-edge Best-in-class
Computing Performance Features Battery Life
BALANCED COMPUTING FOR EVERYDAY NEEDS.
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6. What’s New
Updated Controller Hub enables Even Longer Battery Life and Power Efficiency
lower platform costs Up to 11 hours of battery life with lower idle power*;
Two integrated USB 3.0 ports Up to 36% advantage over the competition
and an integrated SD card reader
Performance Improvements
CPU and GPU frequency increase Reducing Bandwidth Bottlenecks
Multimedia improvements with Up to 6 Gb/s SATA data rates
more post processing filters
New Features Supported*
Windows® 8 Optimized
AMD Steady Video† and
HTML 5 acceleration & Metro UI AMD Quick Stream† Technologies
support
* See footnotes.
† Available on the E2-1800 model only
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7. Key Product Updates
BETTER BETTER BETTER
STREAMING VIDEO FEATURES
• Exclusive AMD Quick Stream • Exclusive AMD Steady Video • Watch on the big screen with HDMI
† †
Technology enables virtually Technology delivers one-click image output to larger displays (even 3D!)
uninterrupted video streaming by stabilization • Native SuperSpeed USB 3.0 for faster
prioritizing media-related applications to
• Helps remove video shake in real time than ever file transfers.
get the best bandwidth
• Supported by all major browsers and • USB 3.0 is capable of transfer
• Out-of-the-box experience delivers speeds of up to 5Gbps, that's a little
medial players with a simple and
superior web entertainment experience over 10x faster than USB 2.0
automatic pop-up indicator
* See footnotes
† Available on the E2-1800 model only
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8. Best-in-class Battery Life from AMD AllDay™ Power
Exceptional mobility with Up to 90 minutes more Flash gaming
up to 11+ hours* of battery life time over the competition*
Hours Windows Idle Hours of Flash Gaming
11.2 11.2
12 10.7
10.7 5 4.1
4
3.8
10
8.3
4
2.9
8 6.9 3
3 2.0
6
2
4 2
1
2
1
0 0
AMD E2- AMD E- Pentium AMD E1- AMD E- Celeron AMD E2- Pentium AMD E1- Celeron
1800 450 B940 1200 300 B800 1800 B940 1200 B800
* See footnotes
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9. Developer Adoption: A Growing Ecosystem of Accelerated Apps
2011 2012
Adobe Adobe ArcSoft ArcSoft TotalMedia Battlefield Bad Adobe Flash Adobe Adobe ArcSoft ArcSoft Panorama ArcSoft ArcSoft TotalMedia Battlefield Bad Battlefield BlueStacks
Photoshop Premiere MediaConverter Theatre Company 2 Player Photoshop Premiere MediaConverter Maker ShowBiz Theatre Company 2 Play4Free
Elements Elements Elements Elements
Battlefield Corel Digital Corel WinDVD CyberLink CyberLink Corel Corel Digital Corel Corel WinDVD CyberLink CyberLink CyberLink CyberLink Deus Ex: Human DiRT 3
Play4Free Studio MediaEspresso MediaShow AfterShot Studio VideoStudio Pro MediaEspresso MediaShow PowerDirector PowerDVD Revolution
CyberLink CyberLink Dragon Age 2 Dungeons & Microsoft Internet Dragon Age 2 Dungeons & Fingertapps Magix Movie Microsoft Google Microsoft Microsoft MotionDSP Muvizu
PowerDirector PowerDVD Dragons Online Explorer Dragons Online Edit Pro Internet Chrome PowerPoint Windows Live vReveal
Explorer Essentials
Need for Roxio Roxio Creator Shift 2 Sony Vegas Sony Vegas Test Drive The Lord of the Total War: Viewdle
Microsoft Microsoft MotionDSP Muvizu Need for Speed World CinePlayer Unleashed Movie Studio Pro Unlimited 2 Rings Online Shogun 2 Uploader
PowerPoint Windows Live vReveal Speed World
Essentials
ViVu VuRoom Microsoft Mozilla Firefox ArcSoft WebCam DivX Accelerated Earthsim 2.0 Moovida VLC Player ArcSoft Link+ CyberLink
Roxio Roxio Creator Shift 2 Test Drive The Lord of the Silverlight 5 Companion 5 Player Universe YouCam
CinePlayer Unleashed Unlimited 2 Rings Online
Adobe x264 ArcSoft Corel Muvizu Battlefield 3 Handbrake GIMP Nuvixa WinZip 16.5
Viewdle Photoshop CS6 MediaConverter 8 VideoStudio Animator
Uploader Pro X5
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10. 2012 AMD Essential Platform Positioning
AMD Intel
Pentium
“Brazos 2.0 ”
AMD E2-1800 Accelerated Processor
with AMD Radeon™ HD 7340 Graphics
AMD E1-1200 Accelerated Processor
with AMD Radeon™ HD 7310 Graphics Celeron
AMD C-60 Accelerated Processor
Atom
“Brazos”
with AMD Radeon™ HD 6290 Graphics
AMD Z-01 Accelerated Processor
with AMD Radeon™ HD 6250 Graphics Atom Z-Series
* Note: This chart illustrates competitive product placement and is not necessarily an indication of relative performance.
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11. 2012 AMD E-Series APUS: Balanced Computing for Everyday Needs
Feature-rich update to AMDs most successful notebook
platform to-date
Leading battery life with a 35% advantage over the
competition*
Category-leading entertainment and media experience
Ideal platform for entry-level notebooks, all-in-ones and
smaller form factor desktops
* See footnotes
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11

12. BACKUP
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13. We are Becoming Increasingly Visual
Today Tomorrow
Digital media revenue will rise 270%
35 hours of video are uploaded to
YouTube every minute
3.28
Over billion by 2013
million minutes Growth of video calls will average
Over
520 of internet-based
video calls per day 48% through 2014; and faster
still through 2019
By 2014, 3D and HD Internet video
1.2 million videos being viewed
right now
46%
will grow
to
of consumer
Internet video
traffic.
million+ digital media files Delivery of internet
50 added to personal libraries
every day 6X
video to the TV will
grow nearly by 2014
Futuresource Consulting research http://www.futuresource-consulting.com
Sources: YouTube online fact sheet, retrieved April 20011 http://www.youtube.com/t/press_statistics Cisco Visual Networking Index: Forecast and Methodology, 2009-2014
CEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-
eMarketer, 2007, iSuppli Corp 481360_ns827_Networking_Solutions_White_Paper.html
http://www.eetasia.com/login.do?fromWhere=/ART_8800568901_499495_NT_c0b15980.HTM TDG – Broadband-Enabled TV: Rise of the OTT Provider
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14. Accelerating the Scenarios that Consumers Care About
Usage by Application Type (% of Respondents)
Source: IDC's 2011 Consumer PC Survey, Part 2: Worldwide Results, Doc#230580
Email
Web Browsing
Office Productivity
Music
Personal Finances
Several times per day
Photo Editing
Online Video Daily
Social Networking Several times per week
Online Games Weekly
Online Chat
Several times a month
Installed Games
Educational Apps Monthly
Calendar Less often than monthly
Video Editing
GPS
Internet Telephone
0 10 20 30 40 50 60 70 80 90 100
- Benefit from App Acceleration
Reproduced with permission from IDC dated 12/23/2011
14 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required Stephanie Geary, permissions@idc.com

15. 2012 AMD E-Series APU Technical Details & Block Diagram
“Zacate” APUs
 Dual Core CPU
– 40nm “Bobcat” core – 1 MB L2, 64-bit FPU
– 18W TDP
– Complete ISA support
– SSE1-3 and virtualization
 Graphics Core
– 80 Radeon™ Cores
– New AMD Radeon™ HD 7000 Series GPU
– DirectX® 11 capable
– OpenCL™ 1.1 enabled
 Improved graphics boost
 AMD VISION Engine
 3rd generation Unified Video Decoder
 DDR3 1066-1333, 2 DIMMs
 FT1 BGA package (same as current Brazos)
Display and I/O
 Two dedicated digital display interfaces
– Configurable as HDMI, DVI, and/or Display Port
– Also supports single link LVDS for internal panels
 VGA
 8 PCIe Gen 2
 “Hudson-3L” FCH
– USB 3.0 Support (2 ports) / USB 2.0 (8 ports)
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16. 2012 AMD E-Series APU for Essential Notebook and Desktop Models
2012 AMD E-Series APU for Essential Notebooks and Desktops
AMD Radeon™ CPU CPU Clock AMD Radeon™ GPU Clock
APU Model TDP L2 Cache Max DDR3
Brand Cores (Max/Base) Cores (Max/Base)
DDR3-1333
680MHz/
E2-1800 HD 7340 18W 2 1.7GHz 80 1MB DDR3L1066
523MHz
DDR3U-1066
DDR3-1066
E1-1200 HD 7310 18W 2 1.4GHz 80 500MHz 1MB DDR3L-1066
DDR3U-1066
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17. “Brazos” to “Brazos 2.0” Platform Evolution
Feature “Brazos” “Brazos 2.0” Benefit
AMD Radeon™ AMD Radeon™ AMD Radeon™ Performance improvements
Discrete-Class Graphics HD 6000 Series GPU HD 7000 Series GPU
CPU Frequency 1.3 GHz / 1.65 GHz 1.4 GHz / 1.7 GHz Performance improvements
Graphics Boost 600MHz/508MHz 680MHz/523MHz Dynamically adjust to user’s needs
USB 3.0 N Y Native USB 3.0 for faster data transfer
SD card reader N Y Native support for SD card for faster data
transfer
SATA 6Gb/s N Y Fast interconnect for better overall performance
FCH Idle Power ~ 920mw ~ 750mw Optimized Idle power for even better energy
efficiency and battery life
AMD Steady Video N Y Helps correct shaky videos and now available
†
Technology with a IE 9 plug-in for one click control
AMD Quick Stream N Y Provides automatic bandwidth control during
†
Technology streaming video for smoother playback
* See footnotes
† Available on the E2-1800 model only
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18. FCH Feature Plan
Notebook Desktop
2011 Branding A50M A68M A45 A68
Target Platform “Brazos” “Brazos 2.0” “Brazos” “Brazos 2.0”
PCI Express Support (CF) Y 1x4 Y 1x4
Clock Gen N Y N Y
SATA 6 x 6Gb/s 2 x 6Gb/s 6 x 3Gb/s 3 x 6Gb/s
HD Audio Up to 4-codecs Up to 4-codecs Up to 4-codecs Up to 4-codecs
PCIe GPPs 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2
Unified Media Interface (UMI) x4 Gen 1 x4 Gen 2 x4 Gen 2 x4 Gen 2
USB 3.0 + 2.0 + 1.1 Ports 0 + 14 + 2 2+8+0 0 + 14 + 2 2 + 8 +0
APU Fan Control Y Y Y Y
SD Controller N Y N Y
33MHz PCI N N Up to 4 slots Up to 3 slots
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19. 2012 AMD E-Series APU Features & Usage
Usage
Everyday performance and productivity for the
Features Features
Performance Upsell
AMD Radeon™ HD 7000 Series graphics Y Y things you do most:
†
AMD Steady Video Technology Y 1. Browse the Internet in Brilliant HD
†
AMD Quick Stream Technology Y 2. Email, chat and social networking
CPU Cores 2 2 2 3. Enjoy photos, music, DVDs
Radeon™ Cores 80 80 80 4. Watch smooth streaming HD videos with AMD
†
Max Frequency 1.3GHz 1.4GHz 1.7GHz Steady Video and AMD Quick Stream
†
Technologies
Cache Size 1MB L2 PERFORMANCE
1MB L2 1MB L2
CONSUMPTION CREATION
Base Features
USB3.0 Y Y Y Y Y Y Y
AMD Radeon™ Graphics Y Y Y Y Y Y Y
AMD Perfect Picture HD* Y Y Y Y Y Y Y
AMD Video Accelerator Y Y Y Y Y Y Y
AMD App Acceleration* Y Y Y Y Y Y Y
AMD Internet Acceleration Y Y Y Y Y Y Y
AMD AllDay™ Power Y Y Y Y Y Y Y
* See footnotes
† Available on the E2-1800 model only
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20. The 2012 AMD E-series APU At a Glance
75 sq. mm
18W TDP
Dual “Bobcat” CPU cores
AMD Radeon™ 7000 Series graphics
80 AMD Radeon™ cores
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21. Footnotes
Slide 6,11: Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a
calculated battery life for the AMD E2-1800 in a Windows® idle state to reach 670 minutes. BR-I26 Testing performed by AMD Performance Labs using the “Renmore” Reference Design
with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit. All battery life calculations are based on a 62.5 Whr battery
pack at 98% utilization. System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. The Intel system, a Lenovo G470 with
the Intel Celeron B800 processor, 2 x 2G DDR3 1333 MHz memory, Seagate 500 GB HDD and Microsoft Windows 7 Ultimate 64-bit reached 496 minutes in Windows® idle. BRNB-C32
Slide 6,7,17,19: Available on E2-1800 model only, AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this
technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2
(and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or
captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted
shakes and jitters.
Slide 6.7.17.19: Available on E2-1800 model only, AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream and
will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all features
may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD reference
design “Torpedo” with an AMD A8-3510M APU, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1. The Intel test configuration was an HP DV6T-6000 with an Intel Core i5-2520M, 4 GB
DDR3 1333 MHz, running Windows 7 Pro SP1.
Slide 8: Testing performed by AMD Performance Labs as of 3/12/2012 using the “Renmore” Reference Design with an AMD E2-1800 APU, 2 x 2G DDR3 1333 MHz memory, 128GB
Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate. All battery life calculations are based on using a 62 Whr battery pack at 98% utilization. Calculations based on
system power testing show battery life for the AMD E2-1800 during the Microsoft® Internet Explorer 9 FishBowl demo test with 10 fish to reach 243 minutes and the Adobe® Flash Game
Benchmark 08 to reach 245 minutes. The Intel system, a Sony Vaio with the Intel Pentium B800 processor, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and
Microsoft Windows 7 SP1 Build 64-bit Ultimate reached 134 minutes on the FishBowl test with 10 fish and 176 minutes on the Adobe® Flash Game Benchmark 08 test. BRNB-C26
Slide 11: USB 3.0 is capable of transfer speeds of up to 5 gigabits per second versus USB 2.0 which goes up to 480 megabits per second http://www.usb.org/developers/ssusb.
Slide 19: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise
reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. CP-06
Slide 19 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for
OpenCL™ or DirectCompute (including AMD’s Universal Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary
products.
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22. Disclaimer
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and
typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product
and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between
differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise
correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the
content hereof without obligation of AMD to notify any person of such revisions or changes.
AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or
omissions that appear in this information.
AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to any
person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even if AMD
is expressly advised of the possibility of such damages.
Trademark Attribution
AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or
other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or other
jurisdictions. OpenCL™ and the OpenCL™ logo are trademarks of Apple, Inc. and used by permission of Khronos. Other names used in this
presentation are for identification purposes only and may be trademarks of their respective owners.
©2011 Advanced Micro Devices, Inc. All rights reserved.
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