The document discusses AMD's new low power and triple-core Athlon II processors. It highlights trends toward smaller desktop form factors and AMD's strategy to address these trends by offering a range of low power Athlon II processors targeting all-in-one, small form factor, and ultra small form factor systems. Performance data shows the new processors providing significant improvements over previous generations.
1. AMD Athlon™ II Processor
Family Update
New Low Power & Triple-core Processors
Embargoed until October 20th, 2009 at 12:01 a.m., ET
2. Agenda
Desktop Market Trends
New AMD Athlon™ II processors
AMD’s Strategy for Innovative Form Factors
AMD Platform Differentiators
2 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
3. Desktop Market Form Factor Trends
WW PC Client Shipments by Sub Form Factor* US PC Client Shipments by Sub Form Factor*
100% 9.1% CAGR** 100%
90%
5.3% CAGR**
90%
3.5% CAGR**
80% 80%
70%
3.5% CAGR**
70%
60% 60%
AIO
AIO
50% 50%
Tiny (<4L)
Tiny (<4L)
40% 40%
USFF (4-7L) USFF (4-7L)
30% 30% SFF (8-19L)
SFF (8-19L)
20% Minitower (20-
20% Minitower
34L) (20-34L)
10% Tower (≥35L) 10% Tower
(≥35L)
0% Other (WS, 0% Other (WS,
HTPC, Blade) HTPC, Blade)
2006 2007 2008 2009 2010 2011 2012 2013 2006 2007 2008 2009 2010 2011 2012 2013
Key Take-aways
• SFF growing at the expense of Minitower - reduced expansion for mainstream PC’s
• Although desktop margins are under pressure, AIO, USFF, and Tiny represent
opportunities for uplift
• If US Retail is a leading indicator, WW data may underestimate the growth of AIO
* Source: IDC Worldwide and U.S. PC Client Sub Form Factor 2009-2013 Forecast. Shown: estimated total CAGR for 2008 – 2013
3 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
4. Key Platform Attributes
All-In-One (AIO) Small Form Factor (SFF) Ultra SFF(uSFF)/Tiny
8-19L 4-7L/<4L
• Desktop performance • Desktop performance • Balanced desktop
in a refined, fully on the desk, instead of performance with
integrated package the floor premium industrial
• Smaller desktop footprint • Aesthetic: is the tie-breaker design
not the criteria
for larger screen sizes • Premium component cost
• Notebook volumes driving mandates higher
• <20" AIO already exists…it’s down price premium for some performance experience to
called a notebook compact components meet end user
expectations
• Scalability and • Flexible platform design
longevity of chassis • Expansion essential to
investments replace mainstream Mini-
tower
• Similar to notebook business
model • Upgradable to discrete GPU,
Memory, TV tuner, etc.
4 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
5. AMD Delivers Solutions to Meet Growing Desktop Needs
MainConcept – H.264 Transcode*
AMD Athlon™ II X4 630
2.8 GHz
165%
AMD Athlon™ II X4 620
2.6 GHz
155%
AMD Athlon™ II X4 605e
2.3 GHz
138%
AMD Athlon™ II X3 435
2.89GHz
143%
AMD Athlon™ II X3 405e
2.3 GHz
117%
AMD Athlon™ II X2 250
3.0 GHz
112%
AMD Athlon™ II X2 245
2.9 GHz
108%
AMD Athlon™ II X2 240e
2.8 GHz
104%
AMD Athlon™ II X2 235e
2.7 GHz
101%
AMD Athlon™ II X2 215
2.7 GHz
100%
80% 90% 100% 110% 120% 130% 140% 150% 160% 170%
Based on AMD internal testing as of 10/01/09; results are normalized to the AMD Athlon ™ II 215. Configuration; M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB
DDR3-1066, Windows Vista® 64 Ultimate. Mainconcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format.
5 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
6. The Scalability of Low Power Athlon™ II Processors
Get more performance and enjoyment from your PC experience
with next-generation low power processor technology for
hassle-free, efficient computing
AMD Athlon™ II X2 240e AMD Athlon™ II X3 405e AMD Athlon™ II X4 605e
140%
130%
120%
110%
100%
90%
80%
70%
60%
Media 3D and Gaming Productivity
Mainconcept 3DMark PCMark
Encoder Vantage Vantage
* Pricing based on Suggested System Builder Price (SSBP) as of 10/20/09. Results based on AMD internal testing, normalized to AMD Athlon™ II X2 240e; percentage improvement expressed as reduction in elapsed time (lower
time = higher percentage). Configuration: Gigabyte 785G motherboards with sideport disabled, ATI Catalyst™ 9.9, 2x2GB DDR3-1066, Windows® 7. Media performance capture as an average of 4 separate transcodes in
MainConcept encoder converting DoubleDutch.mpeg (114MB) to an H.264 format.
6 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
7. Performance for a Valued Experience
Intel Core 2 Duo E7400 AMD Athlon™ II X2 240e Intel Core 2 Duo E8500 AMD Athlon™ II X3 435
187%
180% 177%
160% 155%
140%
140%
124%
120%
120% 114% 116%
109% 110% 106%
102%
100%
80%
60%
40%
20%
0%
Productivity HD Video Slide Show 3D Gaming
PCMark® Vantage Mainconcept H.264 Windows Movie Maker 3Dmark Vantage
* Pricing based on newegg.com as of October 7th, 2009. ** Pricing based on Suggested System Builder Price (SSBP). Performance based on AMD internal testing as of 10/01/09; results are normalized to the Intel Core 2
7400. AMD Configuration: M4A78T-E motherboard, ATI Radeon™ HD 3300, 4GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DG45ID motherboard; G45 Express; 4GB DDR2-1066; Windows Vista®
64 Ultimate. PCMark Vantage results are measured in Marks; Mainconcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format. Windows Movie Maker renders a photo slide show as
an AVI from a dataset of 97 1600x1066 JPEG images. Lower time = higher percentage for Movie Maker and Mainconcept. 3DMark Vantage overall results are measured in Marks.
7 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
8. AMD’s All-In-One/Small Form Factor Strategy
Scalable SFF
Full product stack
to displace Right on
Offer a range of solutions that Minitower desktop Target!
scale from basic computing to The right balance of
price, form factor,
full HD experience* and performance for
• Optimize system level differentiation uSFF and AIO
potential
• Balance performance, form factor, and 65W
cost
AMD
45W
Leverage established client AMD
Performance
Infrastructure for optimum
cost structure
• Focus on 45W and 65W desktop
Mobile
processors
on
• Pair with existing client chipsets
Desktop
• Offer uDIMM and SODIMM support
• Rich upgrade options including discrete PC Level
graphics (PCIe®, MXM) and TV tuners ION Experience
• Opportunistically position BGA for extreme
form factors Atom
Form Factor
*HD Monitor Required
8 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
9. 45nm AM3 Low Power Processor Series
CPU Series CPU TDP Platform Target Form Factor
AMD Phenom™ II X4 900e Processors 65W
Energy Efficient Performance Quad-Core SFF
• DT Chipset (~10L)
• uDIMM
• Low-Profile GPU
AMD Athlon™ II X4 600e Processors
45W
Energy Efficient Mainstream Quad-Core
• NB Chipset
• LVDS
AMD Athlon II X3 400e Processors AiO
45W • SO-DIMM
Energy Efficient Mainstream Triple-Core (20”+)
• MXM GPU
• TV Tuner
AMD Athlon II X2 200e Processors 45W
Energy Efficient Dual-Core
9 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
10. Platform Benefits: Windows® 7 Ready
Ready for Windows® 7
Visuals
• Accelerated 3D windows
• Quick and easy setup of multiple displays
• Smooth MCE video preview and playback
Features
• Virtual XP support throughout
• Integrated Power Management
• Fusion for Desktop, Fusion for Media,
compatibility
Stability
• WHQL drivers available months ahead of
launch
The AMD Mainstream Desktop Platform
delivers a great Windows® 7 experience
Windows® 7 capable PC configuration required for full Windows® 7 functionality.
10 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009
11. Platform Component: Software
AMD Fusion Media Explorer
Easy to See
Platform Performance Advantages
•Scalable features based on hardware
performance
•Smooth multi-stream videos using multi-
core and HD video acceleration*
•Easy to grasp core scaling
•Accelerated CPU/GPU transcode with ATI
Stream technology**
Explore your digital media content, from multiple local and online sources, in
a quick and easy to use browser.
Experience your media in a more engaging 3D streaming view allowing
one-click sharing and gathering of memories with friends thru social media sites
Discover new photos, videos or music via MEGA Search which suggests new
online content related to what your are viewing
*HD monitor required for full HD capability. ** ATI Stream enabled application.
11 | Mainstream Desktop Client Solutions | Embargoed until October 20th, 2009