2. 2
• How Google search works
• Keyword choice
• Read results page
• Side panels
• Search for content in …
• Operators
• Images
• Search Google for content from other countries
4. 4
‣ Don’t ask a question
‣ Think about the page you want to find
• Use terms you would expect to find
• Use phrases specific/peculiar to that topic
‣ Word order matters
‣ Let Google help
• Instant results
• Similar searches
• Related searches
Search strings