Gas pump Billboards advertising is a hybrid of outdoor billboards, place-based media and can be targeted to reach specific geographic or demographic areas. With four-color weatherproof advertising sitting on top of the gas pumps delivering an uninterrupted message to the customer for 1 to 5 minutes (compared to 8 seconds for traditional outdoor). 72% of the customers live or work within 5 miles of the station. Put billboards where you could before. Call us at 336-510-0775 or check us out at www.OutOfHomeAdvertisingNC.com

1. AllOver Media is an Alternative Out-of-Home company
specializing in…
Gas Pump Advertising
AllOver Media
Greensboro NC
William Conley
336-510-0775 Office
Allovermediatriad.com
William.conley@allovermedia.com

2. What is Gas Pump Advertising?
A hybrid of traditional outdoor and place-based media.
Combines the impact of place-based media with the
distribution and high circulation of a traditional
30-sheet plant.
A “New Outdoor Medium” that offers high impact
billboard coverage in areas that are not available with
traditional outdoor.

3. AllOver Media Relationships & Availability?
AllOver Media Pump Tops are available
in all major markets.
AllOver Media maintains a permanent
relationship with over 15,000 gas stations
across the country including consolidated
buying group and independent gas stations.
Markets are a combination of corporate
network stations and franchise inventory.

4. The AllOver Media Network
The AllOver Media network is a combination of corporate markets working together with franchise markets.
Our markets make up the most comprehensive inventory of Gas pump and Indoor locations across the country.

5. Pump Tops are a Virtual Billboard Plant
Pump Top Billboards are the same concept as the
traditional 30-sheet plant.
Pump tops fill the slot for arterial coverage in
suburban neighborhoods and urban city areas.
Pump Top showings fill the coverage and reach
needs of a traditional bulletin campaign.

6. Pump Tops are a Virtual Billboard Plant

7. Methodology
Total Population (18+) x Showing% # of stations # of stations needed for
÷ visited monthly (2.5)
=
desired showings
Daily Effective Circulation (D.E.C.)

8. GPA Campaign Execution
Pump Top showings have the same execution
style as 30-Sheets.
Pump Top locations are determined 2-4 weeks
prior to posting date.
Production is done in-house to size and ensures
uniform print quality.
Installers are dispatched to locations with a 5-day
window to post all locations in a given showing
or market.
Pump Top displays are strategically mounted to
the top of the pump or canopy above the pump.

9. Strategic Uses
Total Market Coverage
Geographic Targeting
Demographic Targeting
Retail Trading Zones
Co-op Advertising

10. GPA Planning & Pricing
Planning
Gas Pump Advertising is planned just like traditional Outdoor in Gross Rating Point level
showings by market.
Gas Pump Advertising is sold in monthly cycles.
Gas Pump Advertising can be planned in consecutive monthly showings or planned in
flights through the year.
Pricing
Rates are based per station
Showings include an average of 4 posters per station
Station pricing range is based on number of stations and length of agreement
Production is based on number of stations

11. What Makes us Different?
AllOver Media maintains PERMANENT RELATIONSHIPS with gas station chains &
buying groups
Franchise markets provide PERMANENT PUMP TOP PLANTS with trained installers
living and working in the franchise market
OUR DISPLAYS ARE ALWAYS IN FRAMES MOUNTED TO THE TOP OF THE
PUMP or the pump structure
Gas Pump and nontraditional OOH is our primary business
In-house art direction, creative staff & production facility
Online management system (exclusive to AllOver Media)
Full service job coordination & installation

12. Benefits of Alternative Out-of-Home
Ranked 3rd hottest medium by AAAA
Outside the box “In-Your-Face” advertising
Reaches consumers away from home as they make purchases
Delivers a captive audience
Low cost per thousand
Targeted approach minimizes waste

13. Plan your next media buy with AllOver Media