1. Company Presentation
July 2000

2. Management
Jonathan Gad, Co - founder & CEO
Yigal Korolevski, Co - founder & CTO
Amit Kleinmann, VP R&D

3. Advisory Board
• Professor Ran Giladi
Head of the Communication Systems Engineering at
Ben-Gurion University
• Dr Debby Koren
Director of Internet Technology at RAD Data Communications
Lecturer at Tel-Aviv University & Technion
Editorial Advisory Board of the Journal of Network
Management
• Pini Lozowick
VP Marketing at Chiaro Networks
• Moshe Voloshin
Engineering Program Manager at Cisco Systems

4. The Selis Networks Vision
To become the leading vendor of
Business Service monitoring and
management solutions in the SMB
market for enterprises and service
providers

5. Traditional Approach

6. Next Generation Approach

7. What are Business Services?
Intelligent information channels which
can be logically combined.

8. Networking for Application Delivery
Impossible to effectively manage a
Multi-vendor environment

9. Current Solutions
Point Solutions
Do - it - yourself
Frameworks
(e.g. CA, Tivoli/IBM,HP)
All these solutions monitor the technical
aspects and not the business service impact

10. The Gap in the market
Percentage of Enterprise
Price(K
$) 100 Managed Tivoli
CA Unicenter
Concor
d
HP-OV
TAVVE
50 Frontline Manage.com Riversoft
Optivity
Ciscoworks
WebTrends
What’s Up
MRTG
Gold
Point Frameworks
Solutions

11. The Selis Solution: B -
Watch
• Business services and SLA monitoring and management
• Business services and SLA
portal
monitoring and management portal
• Real-time monitoring of all business services, networks,
• Real-time monitoring of all business
systems & applications and their SLAs
services, networks, systems &
• Trend analysis with Intelligent
• Trend analysis with Intelligent Surfacing™
applications and
for proactive maintenance their SLAs
Surfacing™
• Wizard-basedmaintenance
• Wizard-based installation & configuration&
for proactive installation
• configuration
• 3-clicks architecture
3-clicks architecture
• Integrates with point
• Integrates with point solutions & frameworks
solutions & frameworks
The breadth of a framework without the
complexity

12. B – Watch Main Screen

13. B – Watch Main Screen

14. B – Watch Main Screen

15. B – Watch Main Screen

16. B – Watch Main Screen

17. B – Watch Main Screen

18. B – Watch Main Screen

19. B – Watch Architecture

20. B – Watch Features & Benefits
Feature Benefit

21. Target Market: SMBs
SOHO
ISPs (<20 ports)
12% 12%
Large Enterprise
(1000 +ports)
19%
SME
(499 ports)
45%
Enterprise
(500 – 999 ports)
12% Source:
Cisco
“The market reached $8.6 billion in 1999, and is
expected to reach $21 billion in 2004.”
“The whole small-to-midrange market continues to be
under penetrated”
*Gartner Group, September 2000

22. Window of Opportunity

23. SMB Channel Strategies
SMB’s spent $23 Billion in 1999

24. OEM Channel Candidates
• Nortel and Cisco made SMB Network Hardware
significant inroads… Candidates
Rank Rank Vendor
H1.99 H2.99
• Cisco is investing 1 1 3Com
significant resources…into 2 2 Intel
the SMB market 3 3 Linksys
7 4 Nortel Networks
• Nortel …launch… its SMB 4 5 NDC
Solutions Division NR 6 D-Link
13 7 Cisco Systems
6 8 Netgear
• Intel’s small business
group continued to create 5 9 SMC/Accton
and execute 8 10 HP
11 11 Kingston
Source: In-Stat, April 2000

25. MSP Channel
Selis Networks and MSPs
• B-Watch ships MSP-Ready™
• Special B - Watch MSP version

26. Selis Networks Strategy
• Launch multi-functional product
• Development of new modules
• Low pricing for wide penetration
• Network manager group through
company portal

27. Current Status
 R&D center operational in Israel
 Highly respected Advisory Board
 Back-end service modules in Unitest
 Europe-based VP European Sales recruited
 US-based VP Sales candidates being
interviewed
 Customer Beta installation expected Q1.2000
 Product release expected Q2.2001
 Discussions underway with potential OEM and
distribution partners

28. Future Directions
• Future Features: • Future Products:
– Voice/IP support – B-Watch MSP
– Self-Healing – B-Watch appliance
(Nokia ?)
– Porting to Unix

29. Investment Highlights
• B-Watch enables networking for business
services delivery without complexity
• Fills niche in the multi-billion dollar NSM market
• OEM, two-tier distribution and MSP-ReadyTM
strategy enables quick ramp up & wide
penetration
• Experienced management team with over 30
years in networking companies
• Product development progressing
• Positive feedback from potential OEM customers

30. Product Situation
• Customer Beta installation expected
Q1.2000
• Product Release expected Q2.2000
• Discussion underway with potential OEM
and
distribution partners