1. Creating a Shared Green Street Lynn Goonin Duncan, AICP Director of Planning & Community Development, City of Salem Tim Love, AIA Principal Utile, Inc./ Associate Professor, Northeastern University

6. Pedestrian Mall in downtown context

9. The Big Picture Four Public Meetings

11. Historic Essex Street Then and now. . .

12. Community input on Essex Street What is GOOD about Essex Street?

13. Community input on Essex Street What could make Essex Street BETTER?

14. What makes a great urban place?

15. How does a great urban place work? walkable and busy. . . Copenhagen, Denmark

16. How does a great urban place work? social and extroverted. . . Piazza del Campo, Siena, Italy: Daily activity

17. How does a great urban place work? flexible for public events and activities. . . Piazza del Campo, Siena, Italy: Biannual Palio di Siena horse races

18. How does a great urban place work? retail spills onto the streets. . . Campo de Fiori, Rome, Italy: Daily market and cafes

19. How does a great urban place work? open to public leisure. . . Campo de Fiori, Rome, Italy: Evening meeting place and outdoor café culture

20. How does Essex Street compare?

21. Pedestrian Mall Comparison How does Essex Street compare to successful pedestrian malls? Successful North American Pedestrian Malls: Church Street (Burlington, VT), Main Street (Charlottesville, VA), 3 rd Street Promenade (Santa Monica, CA), Pearl Street (Boulder, CO) Success Factors Include: ‘ Critical mass’ (surrounding population density and institutional presence); A high degree of connectedness and openness to surrounding urban fabric; Low regional competition for urban public leisure space; Ground level retail occupancy and engagement with outdoor mall culture

22. How does Essex Street compare? Compared to ‘successful’ North American pedestrian malls, Essex Street suffers from a high degree of regional competition (75 mile radius)

23. How does Essex Street compare? Essex Street is a single, uninterrupted block with poor urban connectivity – over 900 feet long with no cross streets or vehicular intersections

24. Essex Street Observations Peak event season is between July and October with very little activity between November and June

25. Current Condition In spite of the varying event calendar, Essex Street’s use patterns are the same all year round: Shared between pedestrians and tourist/delivery/emergency vehicles

26. Could Essex St. become a more actively shared and flexible street? Shared Street, Active Urban Space: New Road, Brighton, England

27. Shared Street Option 1 ‘Maximum Pedestrian’ How flexible should Essex Street become?

28. Shared Street Option 2 ‘Maximum Sharing’ How flexible should Essex Street become?

29. Shared Street Option 3 ‘Daily Sharing’ How flexible should Essex Street become?

30. Shared Street Option 4 ‘Weekly Sharing’ How flexible should Essex Street become?

31. Shared Street Option 5 ‘Seasonal Sharing’ How flexible should Essex Street become?

32. Shared Street Option 6 ‘Seasonal Pedestrian’ How flexible should Essex Street become?

33. Shared Street Management Community Input

34. Comment Card Feedback

35. Comment Card Feedback Flexibility as a recommended tool for a better street

36. Design tools for managing a shared Essex Street What elements will make the street better for any level of sharing? Goal: encouraging, managing and enhancing diverse activity on a unique street

37. Design Tools: Green Street Stormwater collection and management - landscaping for sustainability and clear street use designations SW 12 th Avenue Green Street – City of Portland, OR, Kevin Robert Perry, Sustainable Stormwater Management Program

38. Design Tools: Green Street Stormwater collection and management – Stormwater planters Boston Complete Streets Guide: Boston Transportation Department, Utile, Inc.

39. Design Tools: Green Street Integrating best management practices High Performance Infrastructure Guidelines, Design Trust for Public Space, New York City, 2005

40. Design Tools: Public Realm Architecture Street furniture and paving strategies for clear use designation and way-finding

41. Design tools deployed on Essex St.

42. Design tools deployed on Essex St. Stormwater management system irrigates landscape Landscaping breaks up parallel parking zones Bollards separate use and light mall at night Street furniture creates zones of ‘rest space’ Narrow paved zone on shady side of street Zone between parking allows storefronts and cafes to spill onto mall, maximizing ‘rest’ and ‘event’ space on the sunny side of the street Horizontal paving patterns act as exaggerated crosswalks between store fronts, acting as traffic calming devices Paving pattern defines vendor occupation zones Bike racks

43. Design Tools: Public Art Enhancing pubic safety, community play and performance

44. Design Tools: Café Guidelines Encouraging restaurant owners to contribute to an overall place-making strategy

45. A Plan for Essex Street

46. Public art for play and leisure

47. Finer grain public art Street management, rest and safety

48. Vertical Public Art

49. Public art as Gateway

52. A design for peak event season Strategies to frame visitor activities, to manage events and vendors

53. A design for the quieter months Strategies to enhance activity and safety all year round

54. A design for increased activity – day and night Strategies to enhance activity and safety all year round

55. Getting it Done Two very different sets of decisions

56. Getting it Done Mapping out the design process: Once funding is in place, design and construction can begin

59. Creating a Shared Green Street THANK YOU! Lynn Goonin Duncan, AICP Director of Planning & Community Development, City of Salem Tim Love, AIA Principal Utile, Inc./ Associate Professor, Northeastern University