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June 2012



                              MEDIA TRENDS – Q2 2012

 Over the past quarter there has been a significant change in the Australian subscription TV
 (STV) environment with the completed merger transaction between FOXTEL and AUSTAR.
 The new national FOXTEL service is gearing up to roll out organisational and product changes
 over the coming months. Even with continued economic uncertainty, positive subscriber
 growth, declining churn and increased ARPU was experienced by cable and satellite
 broadcasters in the United States (US) and United Kingdom (UK).

 New digital video recorders and features will create innovative viewer experiences and drive
 developments in audience engagement. The new TiVo box that will be part of the Virgin
 Media (UK) offering will allow users to view video from the multichannel subscription service
 on tablet devices and phones. In Australia, FOXTEL’s offering on Xbox360 is now available
 with Kinect’s gesture control and the launch of the FOXTEL catch up service, On Demand,
 also extends the subscriber experience.

 The upcoming London Olympic Games will see FOXTEL viewers offered 3,200 hours of
 coverage including 1,100 hours of live coverage during the games. Channel 9 has been
 granted a trial license to broadcast the Olympics in 3D in several cities. 3D broadcasting will
 be available in the US via NBC and the BBC in the UK is also offering 3D while ensuring that
 content is available on PC’s, mobile, tablets and connected TV’s.

 A number of significant policy and regulatory developments occurred in Australia while the
 release of the Communications green paper in the UK has been delayed due to the current
 Leveson inquiry.

 Nielsen reports that TV continues to hold the majority of viewers’ time and ad spend in the US.
 A report released by OzTAM in Australia also supports the strength of television by noting that
 while there has been growth in multiple devices, 96% of all video viewing is still via the
 conventional TV set.



           STV DEVELOPMENTS                          Virgin Media revenue up 2.4% to £1.0bn for
                                                     Q1 2012 with customer additions and
                                                     improved churn
UNITED KINGDOM

                                                     Virgin Media reported that financial
BSkyB reports Q3 revenue up 5% to £5.1bn
                                                     performance was in line with expectations
for the nine months ended 31 March 2012
                                                     with revenue up 2.4% to £1.0bn for Q1 2012.
                                                     Net cable customer additions of 21,200
BSkyB reported that revenue grew by 5%
                                                     reflecting improved churn. Cable ARPU was
while customer pricing remained steady.
                                                     up 1.7% to £46.95 and the TiVO customer
78,000 net households were added in the
                                                     base increased by 242,000 to 677,100.ii TiVO
first 3 months of 2012 bringing total
                                                     customers now make up 18% of the TV base.
households to 10.6m. At 10.1% churn was
slightly lower than the previous year.
                                                     AUSTRALIA
159,000 existing customers also added HD
services to their packages bringing total HD         FOXTEL and AUSTAR complete merger
customers to 4.2 million.i                           transaction to create national subscription
                                                     TV service




 www.astra.org.au                                                                         Page 1
June 2012



On 25 May 2012 FOXTEL announced that the        multichannel subscription service on devices
merger transaction between FOXTEL and           including the iPad and iPhone. The product
AUSTAR was complete.          The new FOXTEL    is similar to EchoStar’s Slingbox but it allows
will service 2.2 million subscriber homes and   program downloads to multiple devices
directly employ 2,500 people. FOXTEL noted      without disrupting living room viewing. It
that details of organisational and product      was reported that Virgin intends to offer the
changes will be made available once             service towards the end of 2012.vi
finalised. The new national company will be
called FOXTEL.iii                               Social TV app Zeebox ‘Shout Out’ feature
                                                promotes live TV viewing among friends
UNITED STATES
                                                The new feature enables viewers to react to
Time Warner Q1 2012 revenue increased by        what they are seeing on TV by instantly
6.4% from Q1 2011 to $5.1bn                     commenting       via   Zeebox, Twitter   or
                                                Facebook. Another new feature includes
Time Warner announced that residential
                                                group chat that allows groups to discuss
services revenues increased 4.1% year on
                                                what they are watching via Zeebox. The
year to $4.4bn. Advertising revenue also
                                                company      also    recently  formed     a
increased 7.1% to $211 million and other
                                                partnership with ShowCaster to deliver live
revenue grew 3.4% to $61m. The acquisition
                                                video shows through the Zeebox app.
of Insight Communications Company, Inc
                                                Zeebox signed a major deal with BskyB in
on 29 February 2012 was noted as having a
                                                January 2012.vii
positive impact of Q1 results.iv
                                                AUSTRALIA
DIRECTV reports first quarter record net
additions of 10% in Q1 2012                     In an Australian broadcasting first FOXTEL
                                                and Kinect bring gesture control to Xbox
DIRECTV Latin America has set all-time
records for gross and net additions with 1.0    Kinect and FOXTEL announced that
million and 593,000 respectively in Q1 2012.    consumers with Xbox 360’s can now
DIRECTV US added 81,000 new subscribers         navigate through the new-look user
and churn dropped 6 basis points to 1.44%.      interface and locate sports, movies and TV
Revenue growth was 12% to $7.05bn driven        shows with simple voice commands or the
by strong subscriber growth and 3.6% high       wave of a hand. Consumers can pause,
ARPU at DIRECTV US.v                            play, fast forward and stop, as well as
                                                browse through menu items. FOXTEL is the
                                                first broadcaster to provide Australians with
            DISTRIBUTION TRENDS
                                                voice and gesture control.viii

                                                FOXTEL catch-up service allows subscribers
UNITED KINGDOM                                  to access hundreds of hours of on-demand
                                                programming
New TiVo box that streams to tablets,
notebooks and smartphones to be part of         The new catch up service will be available
Virgin Media offering                           to FOXTEL customers who connect their IP
                                                connected FOXTEL iQ or iQHD box to the
At the recent Cable Show in the US TiVo
                                                internet. Subscribers who connect to the
showcased a new digital video recorder
                                                new service will be able to access 50 FOXTEL
that enables users to view video from their
                                                channels providing content each week.


www.astra.org.au                                                                    Page 2
June 2012



Programs will be downloaded to a                they have teamed up with YouTube and
subscriber’s planner from midnight on the       NBCOlympics.com and will stream every
day of broadcast. Once in the planner, the      event online for the first time, totaling 5,535
program can be watched an unlimited             hours of coverage.
number of times in a 28-day period. ix
                                                Panasonic and the NBC Sports Group will
UNITED STATES                                   make 3D coverage of the Olympic Games
                                                available to all US distributors who carry
Indie VOD service SnagFilms signs deal with
                                                Olympic coverage on cable, satellite and
iNDemand and Dish Network
                                                broadcast.xii

The SnagFilms deal will put its pay per view
                                                NBC Universal has commissioned Google
programming service in 90% of the nearly 60
                                                and research company comScore to
million VOD-capable homes in the US.
                                                develop audience measurement tools that
SnagFilms has also signed a deal with Sony’s
                                                will measure viewership across broadcast,
video portal Crackle and has plans to
                                                cable, internet and mobile.xiii
launch a player app for Vizio smart TV’s. The
Vizio deal will expand the earlier release of
                                                The BBC (UK) has developed a range of
player apps on Sony and Panasonic smart
                                                Olympic innovations that mean audiences
TV’s as well as blue-ray player apps.x
                                                can view content across PC, mobile, tablet
                                                and connected TV’s. Selected highlights will
          INNOVATION                            also be available in 3D.    Flagship Olympic
  A FOCUS ON THE 2012 OLYMPICS                  broadcasting will appear on BBC One and
                                                BBC Three and the BBC Sport website will
                                                stream live HD video with chapter markers
It is estimated that the London Olympics
                                                that enable navigation to key moments.
commencing 27 July 2012 will be watched
                                                Through the site, audiences will also be able
by a global audience of four billion.  The
                                                to click and follow every athlete, sport,
growth of online and social media that has
                                                event and country and receive live
followed since the Beijing games of 2008
                                                updates,     Twitter    visualisations   and
means that coverage of the games will also
                                                comments across social media.xiv
extend beyond traditional broadcasting in
new and exciting ways.
                                                Sky reached an agreement with the BBC
                                                that means more than 10 million Sky homes
FOXTEL will provide customers with over
                                                will receive the BBC channels dedicated live
3,200 hours of coverage, including 1,100
                                                coverage of the games. In addition, more
hours of live coverage throughout the 17
                                                than 5 million Sky homes with Sky+HD will be
days of the games. Eight new channels will
                                                able to watch the games in HD.       The 48
be available to sports subscribers free of
                                                new channels which are being created for
charge in both high definition and standard
                                                the Olympics will launch into Sky’s EPG
definition. For the first time ever FOXTEL
                                                enabling viewers to watch 2,500 hours of live
subscribers will be able to see every single
                                                BBC coverage throughout the games.xv
gold medal event live and in full.xi

                                                The International Olympic Committee has
In the United States NBC has increased its
                                                been working with social networking
Olympic coverage by 50 hours more than
                                                companies and a tie-in with Foursquare will
the Beijing games. It will broadcast 272.5
                                                encourage users to log visits to stadiums,
hours of the London Olympics. In addition,
                                                training venues and other areas as a way of

www.astra.org.au                                                                    Page 3
June 2012



integrating social media into the Olympic        FOXTEL customers will receive two new 24
fan experience.xvi                               hour English language news channels, Al
                                                 Jazeera and CCTV News. W and TCM will
It has been reported in the Financial Times      also move to the FOXTEL Get Started
that public trials will start this week for      package.
YouView, the UK’s connected TV platform.
This appears to confirm that the platform will   UNITED STATES
miss its launch deadline of the London 2012
                                                 Amazon.com expands development efforts
Olympics.xvii
                                                 into comedy and children’s series

        NEW DEVELOPMENTS IN                      Amazon’s content development division,
           PROGRAMMING                           Amazon Studios has invited series creators to
                                                 upload their proposals for comedy and
UNITED KINGDOM                                   children’s programming to Amazon Studios.
                                                 Each month Amazon Studios intends to
Box TV launches the entertainment, news          option one promising project and add it to
and music channel ‘Heat’                         the development slate and test it for
                                                 audience viability. If the project is picked
Box TV is launching a new celebrity news
                                                 up the creator will receive a $55,000
and music TV channel, which will appear on
                                                 payment and up to 5% of Amazon’s net
Sky and Virgin from July 3rd. The launch of
                                                 receipts from toy and t-shirt licensing and
the channel will see the ‘Heat’ magazine
                                                 other royalties and bonuses.xix
brand move into broadcasting.           The
channel will reflect the tone of the popular
magazine, website and radio station and it
aims to become the number one source of               REGULATORY DEVELOPMENTS
celebrity entertainment news and music on
UK TV.xviii
                                                 AUSTRALIA
AUSTRALIA
                                                 Convergence Review final report handed to
AUSTAR-FOXTEL merger expected to bring           Government
changes to programing for Australian
audiences                                        The Convergence Review final report was
                                                 handed to the Australian Government on 30
The AUSTAR-FOXTEL merger is expected to
                                                 March 2012.     The review contained a
bring additional changes to programming
                                                 number of significant recommendations
with the incorporation of prolific Australian
                                                 and the Government has indicated that
content    producer     XYZnetworks      now
                                                 they will respond to the report in due
operating under FOXTEL.
                                                 course.xx
Discovery Channel, National Geographic
Channel, Nat Geo Wild and MTV Live will be
                                                 Independent Media Inquiry into the Media
available to AUSTAR subscribers in high
                                                 and Regulation released by Government
definition  (HD)    for   the     first time.
Eurosportnews is moving into the Starter
                                                 The Independent Media Inquiry reported to
Pack and MTV Hits and MTV Live will be
                                                 Government on 28 February 2012.       The
added to the Fun Option.
                                                 report was provided to the Convergence
                                                 Review Committee who subsequently


www.astra.org.au                                                                   Page 4
June 2012



considered its findings as part of the          The FCC has announced that they will
Convergence review.              The inquiry    support the use of white spaces technology
recommended the establishment of a              for broadband delivery in rural areas. It has
‘News Media Council to set journalistic         been reported that the plan to utilise the TV
standards    for  the   news     media    in    white spaces are part of the Government’s
consultation with the industry, and handle      mandate to connect rural, underserved
complaints made by the public when those        populations, and by the limits of available
standards are breached.’ Print, radio,          wireless spectrum.xxv
television and online platforms would be
involved.xxi
                                                               ADVERTISING
Subscription TV to increase captioning over
next 3 years
                                                Nielsen reports that TV continues to hold the
The Australian Human Rights Commission          majority of viewers’ time and ad spend
and ASTRA have reached an agreement on
captioning levels. Captioning will increase     Nielsen’s State of the Media: Advertising &
over the next 3 years. Some subscription        Audiences Report revealed that American
movie channels captioning levels will           advertisers and consumers continue to turn
increase from 55% to 75%, general               to television in terms of media time and
entertainment from 35% to 55% and sports        advertising dollars.    The following points
channels 5% to 15%.xxii                         highlight the findings:


UNITED KINGDOM                                  •   Cable TV spending increased steadily
                                                    over the past few years up 42% from
Ofcom taking       applications   for   local       2007.
channels                                        •   The automotive industry was the biggest
                                                    spender at $10.2 billion in 2011 which is
Ofcom has starting taking applications for          more than twice as much as quick-
21 local channels that will be launched             service restaurants who are the second
across the UK. The 21 channels cover cities         biggest spenders.
such as Bristol, Edinburgh, Glasgow,            •   The average TV commercial in 2011 was
Manchester,    Leeds   and      Birmingham.         28.4 seconds.xxvi
Applications close on 13 August with the
winners announced later in the year.xxiii       MultiChannel Network (MCN)           launches
                                                interactive AFL POWERADE poll
Release of Communications green paper
delayed                                         MCN have launched a new interactive
                                                voting poll that allows AFL fans to share their
It has been reported that plans to release a    opinions LIVE during selected Saturday
Communications Green paper have been            matches on FOX FOOTY. Initiated by MCN,
delayed to allow for Jeremy Hunt, the UK        the POWERADE POLL is a first for FOX FOOTY
culture secretary to give evidence to the       and POWERADE. AFL fans are able to
Leveson inquiry into media ethics.xxiv          access the voting poll via their iPhone,
                                                Android, tablet or PC at
UNITED STATES                                   poweradefooty.com.au.xxvii


FCC changes rules about TV white spaces

www.astra.org.au                                                                    Page 5
June 2012




             TIPS & TRENDS                          Viewing on conventional TV’s is strong
                                                    with time spent rising 1.2% year on
                                                    year.xxxi
•   NBCUniversal and CBS have filed
    separate federal lawsuits against Dish          •   It has been reported that Australian
    Network. They joined Fox in claiming the            ISP Primus plans to offer an IPTV
    new ‘AutoHop’ digital recorder released             service in the coming months.xxxii
    by Dish infringes on their copyrights by
    deleting their commercials.xxviii               •   The ACMA has given approval for a
                                                        trial license for Channel 9 to
•   ABI Research has reported that by 2014              broadcast the Olympics in 3D in
    global shipments of core home                       Adelaide, Brisbane, Gold Coast,
    networking equipment will exceed 1                  Melbourne, Perth and Sydney from
    billion units.xxix                                  16 July 2012.


•   The BBC iPlayer application will shortly        •   Cisco has released a report that
    launch on Microsoft’s platform.                     predicts there will be 1.5bn viewers
                                                        of online video by 2016, up from
                                                        792mn in 2011. The report also
•   The reality series King Cross ER has been
    sold to the US Discovery Channel.                   predicts that by 2016 video traffic via
                                                        the TV will account for over 6
•   Samsung will produce a SmartTV with an              percent of global consumer Internet
    in-built FOXTEL app which can be                    traffic.xxxiii
    accessed for movies, sports, and
    television from the Foxtel service, via
    IP.xxx
                                                    The Media Trends Report is created by
•   OzTAM , Nielsen and Regional Tam’s                     www.infodec.com.au
    Multi-Screen Report for Q1 reports that
    an estimated 15% of Australian
    households now own at least one tablet
    device. Viewing of any video on PCs,
    smartphones and tablets is rapidly
    growing but 96% of all video                        For ASTRA www.astra.org.au
    viewing is still via the conventional TV set.




www.astra.org.au                                                                    Page 6
June 2012




SOURCES

i
   http://corporate.sky.com/documents/pdf/latest_results/q3_1112_press_release
ii
    http://investors.virginmedia.com/phoenix.zhtml?c=135485&p=irol-irhome
iii
    http://www.foxtel.com.au/about-foxtel/communications/foxtel-and-austar-unite-to-deliver-new-national-television-s-
173194.htm
iv
    http://ir.timewarnercable.com/phoenix.zhtml?c=207717&p=irol-IRHome
v
    http://investor.directv.com/releasedetail.cfm?ReleaseID=671207
vi
    http://paidcontent.org/2012/05/21/tivo-slings-new-tablet-streaming-tv-
box/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pcorg+%28paidContent%29
vii
      http://thenextweb.com/media/2012/05/17/zeebox-launches-shout-out-and-group-chat-features-to-better-connect-uk-tv-viewers-with-celebs/
viii http://www.foxtel.com.au/about-foxtel/communications/wave-goodbye-to-your-remote-and-say-hello-to-foxtel-
171656.htm
ix
    http://www.foxtel.com.au/about-foxtel/communications/have-you-caught-up-on-australias-biggest-catch-up-tv-service-
171788.htm
x
   http://www.rapidtvnews.com/index.php/2012032920918/snagfilms-adds-new-vod-partners-for-indie-films.html
xi
    http://www.foxtel.com.au/about-foxtel/communications/foxtel-unveils-broadast-plans-for-london-2012-olympic-games-
168116.htm
xii
     http://tvbythenumbers.zap2it.com/2012/05/23/nbcuniversal-to-provide-unprecidented-coverage-of-2012-
olympics/135498/
xiii
     http://paidcontent.org/2012/02/15/419-nbcu-taps-google-to-create-cross-platform-audience-metric-for-2012-olym/
xiv
     http://www.bbc.co.uk/mediacentre/mediapacks/bbc2012/gamestime/digital.html
xv
     http://corporate.sky.com/investors/press_releases/2012/olympics_channels
xvi
     http://www.bbc.com/news/technology-18161194
xvii
      http://www.iptv-news.com/2012/05/youview-to-miss-olympics-deadline/
xviii
      http://advanced-television.com/index.php/2012/05/23/box-tv-launches-heat-
channel/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvancedTelevision+%28Advanced+Tel
evision%29
xix
     http://advanced-television.com/index.php/2012/05/03/original-comedy-kids-programming-from-
amazon/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvancedTelevision+%28Advanced+Tel
evision%29
xx
     http://www.dbcde.gov.au/digital_economy/convergence_review
xxi
     http://www.dbcde.gov.au/digital_economy/independent_media_inquiry
xxii
      http://www.hreoc.gov.au/about/media/news/2012/42_12.html
xxiii
      http://www.guardian.co.uk/media/2012/may/10/ofcom-bids-local-tv-services
xxiv
      http://advanced-television.com/index.php/2012/05/18/comms-green-paper-hits-
delay/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvancedTelevision+%28Advanced+Telev
ision%29
xxv
      http://www.smartplanet.com/blog/thinking-tech/fcc-rule-change-aims-to-extend-reach-of-white-spaces-
broadband/11161
xxvi
      http://blog.nielsen.com/nielsenwire/online_mobile/report-tv-continues-to-hold-the-lion%E2%80%99s-share-of-ad-
dollars-and-consumers-media-time/
xxvii
       http://www.mcn.com.au/News/Detail.aspx?IdDataSource=1059
xxviii
       http://paidcontent.org/2012/05/25/dish-to-tv-nets-re-trans-fees-give-us-right-to-skip-your-
ads/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pcorg+%28paidContent%29
xxix
      http://www.iptv-news.com/2012/05/wi-fi-to-dominate-global-market-of-1bn-networking-devices/
xxx
      http://www.arnnet.com.au/article/421724/samsung_confirms_foxtel_business_deal/#closeme
xxxi
      http://www.oztam.com.au/NewsandUpdates.aspx
xxxii
       http://www.iptv-news.com/2012/06/first-optus-now-primus-plans-to-offer-iptv/
xxxiii
        http://www.iptv-news.com/2012/05/1-5bn-internet-video-users-by-2016-predicts-cisco-study/




www.astra.org.au                                                                                                                              Page 7

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ASTRA Media Trends Report Q2 2012

  • 1. June 2012 MEDIA TRENDS – Q2 2012 Over the past quarter there has been a significant change in the Australian subscription TV (STV) environment with the completed merger transaction between FOXTEL and AUSTAR. The new national FOXTEL service is gearing up to roll out organisational and product changes over the coming months. Even with continued economic uncertainty, positive subscriber growth, declining churn and increased ARPU was experienced by cable and satellite broadcasters in the United States (US) and United Kingdom (UK). New digital video recorders and features will create innovative viewer experiences and drive developments in audience engagement. The new TiVo box that will be part of the Virgin Media (UK) offering will allow users to view video from the multichannel subscription service on tablet devices and phones. In Australia, FOXTEL’s offering on Xbox360 is now available with Kinect’s gesture control and the launch of the FOXTEL catch up service, On Demand, also extends the subscriber experience. The upcoming London Olympic Games will see FOXTEL viewers offered 3,200 hours of coverage including 1,100 hours of live coverage during the games. Channel 9 has been granted a trial license to broadcast the Olympics in 3D in several cities. 3D broadcasting will be available in the US via NBC and the BBC in the UK is also offering 3D while ensuring that content is available on PC’s, mobile, tablets and connected TV’s. A number of significant policy and regulatory developments occurred in Australia while the release of the Communications green paper in the UK has been delayed due to the current Leveson inquiry. Nielsen reports that TV continues to hold the majority of viewers’ time and ad spend in the US. A report released by OzTAM in Australia also supports the strength of television by noting that while there has been growth in multiple devices, 96% of all video viewing is still via the conventional TV set. STV DEVELOPMENTS Virgin Media revenue up 2.4% to £1.0bn for Q1 2012 with customer additions and improved churn UNITED KINGDOM Virgin Media reported that financial BSkyB reports Q3 revenue up 5% to £5.1bn performance was in line with expectations for the nine months ended 31 March 2012 with revenue up 2.4% to £1.0bn for Q1 2012. Net cable customer additions of 21,200 BSkyB reported that revenue grew by 5% reflecting improved churn. Cable ARPU was while customer pricing remained steady. up 1.7% to £46.95 and the TiVO customer 78,000 net households were added in the base increased by 242,000 to 677,100.ii TiVO first 3 months of 2012 bringing total customers now make up 18% of the TV base. households to 10.6m. At 10.1% churn was slightly lower than the previous year. AUSTRALIA 159,000 existing customers also added HD services to their packages bringing total HD FOXTEL and AUSTAR complete merger customers to 4.2 million.i transaction to create national subscription TV service www.astra.org.au Page 1
  • 2. June 2012 On 25 May 2012 FOXTEL announced that the multichannel subscription service on devices merger transaction between FOXTEL and including the iPad and iPhone. The product AUSTAR was complete. The new FOXTEL is similar to EchoStar’s Slingbox but it allows will service 2.2 million subscriber homes and program downloads to multiple devices directly employ 2,500 people. FOXTEL noted without disrupting living room viewing. It that details of organisational and product was reported that Virgin intends to offer the changes will be made available once service towards the end of 2012.vi finalised. The new national company will be called FOXTEL.iii Social TV app Zeebox ‘Shout Out’ feature promotes live TV viewing among friends UNITED STATES The new feature enables viewers to react to Time Warner Q1 2012 revenue increased by what they are seeing on TV by instantly 6.4% from Q1 2011 to $5.1bn commenting via Zeebox, Twitter or Facebook. Another new feature includes Time Warner announced that residential group chat that allows groups to discuss services revenues increased 4.1% year on what they are watching via Zeebox. The year to $4.4bn. Advertising revenue also company also recently formed a increased 7.1% to $211 million and other partnership with ShowCaster to deliver live revenue grew 3.4% to $61m. The acquisition video shows through the Zeebox app. of Insight Communications Company, Inc Zeebox signed a major deal with BskyB in on 29 February 2012 was noted as having a January 2012.vii positive impact of Q1 results.iv AUSTRALIA DIRECTV reports first quarter record net additions of 10% in Q1 2012 In an Australian broadcasting first FOXTEL and Kinect bring gesture control to Xbox DIRECTV Latin America has set all-time records for gross and net additions with 1.0 Kinect and FOXTEL announced that million and 593,000 respectively in Q1 2012. consumers with Xbox 360’s can now DIRECTV US added 81,000 new subscribers navigate through the new-look user and churn dropped 6 basis points to 1.44%. interface and locate sports, movies and TV Revenue growth was 12% to $7.05bn driven shows with simple voice commands or the by strong subscriber growth and 3.6% high wave of a hand. Consumers can pause, ARPU at DIRECTV US.v play, fast forward and stop, as well as browse through menu items. FOXTEL is the first broadcaster to provide Australians with DISTRIBUTION TRENDS voice and gesture control.viii FOXTEL catch-up service allows subscribers UNITED KINGDOM to access hundreds of hours of on-demand programming New TiVo box that streams to tablets, notebooks and smartphones to be part of The new catch up service will be available Virgin Media offering to FOXTEL customers who connect their IP connected FOXTEL iQ or iQHD box to the At the recent Cable Show in the US TiVo internet. Subscribers who connect to the showcased a new digital video recorder new service will be able to access 50 FOXTEL that enables users to view video from their channels providing content each week. www.astra.org.au Page 2
  • 3. June 2012 Programs will be downloaded to a they have teamed up with YouTube and subscriber’s planner from midnight on the NBCOlympics.com and will stream every day of broadcast. Once in the planner, the event online for the first time, totaling 5,535 program can be watched an unlimited hours of coverage. number of times in a 28-day period. ix Panasonic and the NBC Sports Group will UNITED STATES make 3D coverage of the Olympic Games available to all US distributors who carry Indie VOD service SnagFilms signs deal with Olympic coverage on cable, satellite and iNDemand and Dish Network broadcast.xii The SnagFilms deal will put its pay per view NBC Universal has commissioned Google programming service in 90% of the nearly 60 and research company comScore to million VOD-capable homes in the US. develop audience measurement tools that SnagFilms has also signed a deal with Sony’s will measure viewership across broadcast, video portal Crackle and has plans to cable, internet and mobile.xiii launch a player app for Vizio smart TV’s. The Vizio deal will expand the earlier release of The BBC (UK) has developed a range of player apps on Sony and Panasonic smart Olympic innovations that mean audiences TV’s as well as blue-ray player apps.x can view content across PC, mobile, tablet and connected TV’s. Selected highlights will INNOVATION also be available in 3D. Flagship Olympic A FOCUS ON THE 2012 OLYMPICS broadcasting will appear on BBC One and BBC Three and the BBC Sport website will stream live HD video with chapter markers It is estimated that the London Olympics that enable navigation to key moments. commencing 27 July 2012 will be watched Through the site, audiences will also be able by a global audience of four billion. The to click and follow every athlete, sport, growth of online and social media that has event and country and receive live followed since the Beijing games of 2008 updates, Twitter visualisations and means that coverage of the games will also comments across social media.xiv extend beyond traditional broadcasting in new and exciting ways. Sky reached an agreement with the BBC that means more than 10 million Sky homes FOXTEL will provide customers with over will receive the BBC channels dedicated live 3,200 hours of coverage, including 1,100 coverage of the games. In addition, more hours of live coverage throughout the 17 than 5 million Sky homes with Sky+HD will be days of the games. Eight new channels will able to watch the games in HD. The 48 be available to sports subscribers free of new channels which are being created for charge in both high definition and standard the Olympics will launch into Sky’s EPG definition. For the first time ever FOXTEL enabling viewers to watch 2,500 hours of live subscribers will be able to see every single BBC coverage throughout the games.xv gold medal event live and in full.xi The International Olympic Committee has In the United States NBC has increased its been working with social networking Olympic coverage by 50 hours more than companies and a tie-in with Foursquare will the Beijing games. It will broadcast 272.5 encourage users to log visits to stadiums, hours of the London Olympics. In addition, training venues and other areas as a way of www.astra.org.au Page 3
  • 4. June 2012 integrating social media into the Olympic FOXTEL customers will receive two new 24 fan experience.xvi hour English language news channels, Al Jazeera and CCTV News. W and TCM will It has been reported in the Financial Times also move to the FOXTEL Get Started that public trials will start this week for package. YouView, the UK’s connected TV platform. This appears to confirm that the platform will UNITED STATES miss its launch deadline of the London 2012 Amazon.com expands development efforts Olympics.xvii into comedy and children’s series NEW DEVELOPMENTS IN Amazon’s content development division, PROGRAMMING Amazon Studios has invited series creators to upload their proposals for comedy and UNITED KINGDOM children’s programming to Amazon Studios. Each month Amazon Studios intends to Box TV launches the entertainment, news option one promising project and add it to and music channel ‘Heat’ the development slate and test it for audience viability. If the project is picked Box TV is launching a new celebrity news up the creator will receive a $55,000 and music TV channel, which will appear on payment and up to 5% of Amazon’s net Sky and Virgin from July 3rd. The launch of receipts from toy and t-shirt licensing and the channel will see the ‘Heat’ magazine other royalties and bonuses.xix brand move into broadcasting. The channel will reflect the tone of the popular magazine, website and radio station and it aims to become the number one source of REGULATORY DEVELOPMENTS celebrity entertainment news and music on UK TV.xviii AUSTRALIA AUSTRALIA Convergence Review final report handed to AUSTAR-FOXTEL merger expected to bring Government changes to programing for Australian audiences The Convergence Review final report was handed to the Australian Government on 30 The AUSTAR-FOXTEL merger is expected to March 2012. The review contained a bring additional changes to programming number of significant recommendations with the incorporation of prolific Australian and the Government has indicated that content producer XYZnetworks now they will respond to the report in due operating under FOXTEL. course.xx Discovery Channel, National Geographic Channel, Nat Geo Wild and MTV Live will be Independent Media Inquiry into the Media available to AUSTAR subscribers in high and Regulation released by Government definition (HD) for the first time. Eurosportnews is moving into the Starter The Independent Media Inquiry reported to Pack and MTV Hits and MTV Live will be Government on 28 February 2012. The added to the Fun Option. report was provided to the Convergence Review Committee who subsequently www.astra.org.au Page 4
  • 5. June 2012 considered its findings as part of the The FCC has announced that they will Convergence review. The inquiry support the use of white spaces technology recommended the establishment of a for broadband delivery in rural areas. It has ‘News Media Council to set journalistic been reported that the plan to utilise the TV standards for the news media in white spaces are part of the Government’s consultation with the industry, and handle mandate to connect rural, underserved complaints made by the public when those populations, and by the limits of available standards are breached.’ Print, radio, wireless spectrum.xxv television and online platforms would be involved.xxi ADVERTISING Subscription TV to increase captioning over next 3 years Nielsen reports that TV continues to hold the The Australian Human Rights Commission majority of viewers’ time and ad spend and ASTRA have reached an agreement on captioning levels. Captioning will increase Nielsen’s State of the Media: Advertising & over the next 3 years. Some subscription Audiences Report revealed that American movie channels captioning levels will advertisers and consumers continue to turn increase from 55% to 75%, general to television in terms of media time and entertainment from 35% to 55% and sports advertising dollars. The following points channels 5% to 15%.xxii highlight the findings: UNITED KINGDOM • Cable TV spending increased steadily over the past few years up 42% from Ofcom taking applications for local 2007. channels • The automotive industry was the biggest spender at $10.2 billion in 2011 which is Ofcom has starting taking applications for more than twice as much as quick- 21 local channels that will be launched service restaurants who are the second across the UK. The 21 channels cover cities biggest spenders. such as Bristol, Edinburgh, Glasgow, • The average TV commercial in 2011 was Manchester, Leeds and Birmingham. 28.4 seconds.xxvi Applications close on 13 August with the winners announced later in the year.xxiii MultiChannel Network (MCN) launches interactive AFL POWERADE poll Release of Communications green paper delayed MCN have launched a new interactive voting poll that allows AFL fans to share their It has been reported that plans to release a opinions LIVE during selected Saturday Communications Green paper have been matches on FOX FOOTY. Initiated by MCN, delayed to allow for Jeremy Hunt, the UK the POWERADE POLL is a first for FOX FOOTY culture secretary to give evidence to the and POWERADE. AFL fans are able to Leveson inquiry into media ethics.xxiv access the voting poll via their iPhone, Android, tablet or PC at UNITED STATES poweradefooty.com.au.xxvii FCC changes rules about TV white spaces www.astra.org.au Page 5
  • 6. June 2012 TIPS & TRENDS Viewing on conventional TV’s is strong with time spent rising 1.2% year on year.xxxi • NBCUniversal and CBS have filed separate federal lawsuits against Dish • It has been reported that Australian Network. They joined Fox in claiming the ISP Primus plans to offer an IPTV new ‘AutoHop’ digital recorder released service in the coming months.xxxii by Dish infringes on their copyrights by deleting their commercials.xxviii • The ACMA has given approval for a trial license for Channel 9 to • ABI Research has reported that by 2014 broadcast the Olympics in 3D in global shipments of core home Adelaide, Brisbane, Gold Coast, networking equipment will exceed 1 Melbourne, Perth and Sydney from billion units.xxix 16 July 2012. • The BBC iPlayer application will shortly • Cisco has released a report that launch on Microsoft’s platform. predicts there will be 1.5bn viewers of online video by 2016, up from 792mn in 2011. The report also • The reality series King Cross ER has been sold to the US Discovery Channel. predicts that by 2016 video traffic via the TV will account for over 6 • Samsung will produce a SmartTV with an percent of global consumer Internet in-built FOXTEL app which can be traffic.xxxiii accessed for movies, sports, and television from the Foxtel service, via IP.xxx The Media Trends Report is created by • OzTAM , Nielsen and Regional Tam’s www.infodec.com.au Multi-Screen Report for Q1 reports that an estimated 15% of Australian households now own at least one tablet device. Viewing of any video on PCs, smartphones and tablets is rapidly growing but 96% of all video For ASTRA www.astra.org.au viewing is still via the conventional TV set. www.astra.org.au Page 6
  • 7. June 2012 SOURCES i http://corporate.sky.com/documents/pdf/latest_results/q3_1112_press_release ii http://investors.virginmedia.com/phoenix.zhtml?c=135485&p=irol-irhome iii http://www.foxtel.com.au/about-foxtel/communications/foxtel-and-austar-unite-to-deliver-new-national-television-s- 173194.htm iv http://ir.timewarnercable.com/phoenix.zhtml?c=207717&p=irol-IRHome v http://investor.directv.com/releasedetail.cfm?ReleaseID=671207 vi http://paidcontent.org/2012/05/21/tivo-slings-new-tablet-streaming-tv- box/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pcorg+%28paidContent%29 vii http://thenextweb.com/media/2012/05/17/zeebox-launches-shout-out-and-group-chat-features-to-better-connect-uk-tv-viewers-with-celebs/ viii http://www.foxtel.com.au/about-foxtel/communications/wave-goodbye-to-your-remote-and-say-hello-to-foxtel- 171656.htm ix http://www.foxtel.com.au/about-foxtel/communications/have-you-caught-up-on-australias-biggest-catch-up-tv-service- 171788.htm x http://www.rapidtvnews.com/index.php/2012032920918/snagfilms-adds-new-vod-partners-for-indie-films.html xi http://www.foxtel.com.au/about-foxtel/communications/foxtel-unveils-broadast-plans-for-london-2012-olympic-games- 168116.htm xii http://tvbythenumbers.zap2it.com/2012/05/23/nbcuniversal-to-provide-unprecidented-coverage-of-2012- olympics/135498/ xiii http://paidcontent.org/2012/02/15/419-nbcu-taps-google-to-create-cross-platform-audience-metric-for-2012-olym/ xiv http://www.bbc.co.uk/mediacentre/mediapacks/bbc2012/gamestime/digital.html xv http://corporate.sky.com/investors/press_releases/2012/olympics_channels xvi http://www.bbc.com/news/technology-18161194 xvii http://www.iptv-news.com/2012/05/youview-to-miss-olympics-deadline/ xviii http://advanced-television.com/index.php/2012/05/23/box-tv-launches-heat- channel/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvancedTelevision+%28Advanced+Tel evision%29 xix http://advanced-television.com/index.php/2012/05/03/original-comedy-kids-programming-from- amazon/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvancedTelevision+%28Advanced+Tel evision%29 xx http://www.dbcde.gov.au/digital_economy/convergence_review xxi http://www.dbcde.gov.au/digital_economy/independent_media_inquiry xxii http://www.hreoc.gov.au/about/media/news/2012/42_12.html xxiii http://www.guardian.co.uk/media/2012/may/10/ofcom-bids-local-tv-services xxiv http://advanced-television.com/index.php/2012/05/18/comms-green-paper-hits- delay/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvancedTelevision+%28Advanced+Telev ision%29 xxv http://www.smartplanet.com/blog/thinking-tech/fcc-rule-change-aims-to-extend-reach-of-white-spaces- broadband/11161 xxvi http://blog.nielsen.com/nielsenwire/online_mobile/report-tv-continues-to-hold-the-lion%E2%80%99s-share-of-ad- dollars-and-consumers-media-time/ xxvii http://www.mcn.com.au/News/Detail.aspx?IdDataSource=1059 xxviii http://paidcontent.org/2012/05/25/dish-to-tv-nets-re-trans-fees-give-us-right-to-skip-your- ads/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pcorg+%28paidContent%29 xxix http://www.iptv-news.com/2012/05/wi-fi-to-dominate-global-market-of-1bn-networking-devices/ xxx http://www.arnnet.com.au/article/421724/samsung_confirms_foxtel_business_deal/#closeme xxxi http://www.oztam.com.au/NewsandUpdates.aspx xxxii http://www.iptv-news.com/2012/06/first-optus-now-primus-plans-to-offer-iptv/ xxxiii http://www.iptv-news.com/2012/05/1-5bn-internet-video-users-by-2016-predicts-cisco-study/ www.astra.org.au Page 7