1. Bike
More

2. Theoretical Model
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Quantified Self (gsheet; Runkeeper)
Set a behavioral goal (Heath & Heath, 2011)
Shrink the change (Heath & Heath, 2011)
Tiny Habits (One Tempe-PHX commute)
Smooth the path (Heath & Heath, 2011)
Gamification feedback (McGonigal, 2011)
Commitment & Social Proof (Cialdini, 2009)

3. Measurement

4. Lessons Learned
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Pluck the ripest fruit
The simpler, the better
Feedback snowballs quickly
Quantified self is powerful

5. References
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http://quantifiedself.com/
http://tinyhabits.com/
http://runkeeper.com/home
Cialdini, R. B. (2009). Influence. HarperCollins.
Heath, C., & Heath, D. (2011). Switch. Random House
Digital, Inc..
● McGonigal, J. (2011). Reality is broken: Why games
make us better and how they can change the world.
Penguin.