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SACRAMENTO
 “Capital of CA”
Main Points
•   California and Sacramento Population Growth
•   Job Growth and Job Diversity
•   Quality of Life
•   Sacramento Historical Appreciation
•   Our Single Family Homes
•   Numbers breakdown
California Population
*California Department of Finance
California Population Growth 2000-2050


                            65




                                                                                                  60
                            60
    Population (millions)




                                                                                      54
                            55




                                                                           49
                            50




                                                             44
                            45
                                                 39




                            40
                                 34




                            35


                            30
                                 2000           2010         2020          2030      2040         2050
                                                                    Year

                                        By Year 2050: Increase of 23 million or 62% more people

*California Department of Finance Demographic Research Unit
Why Sacramento?

                  Sacramento Region
                  • Sacramento County
                  • Placer County
                  • El Dorado County
                  • Yolo County
                  • Sutter County
                  • Yuba County
Sacramento Population Growth 2000-2050


                                     4.5




                                                                                              1
                                                                                            4.
                                     4.0




                                                                                       6
                                                                                     3.
          Population (in millions)




                                     3.5




                                                                              2
                                                                            3.
                                     3.0




                                                                8
                                                              2.
                                     2.5
                                                      4
                                                    2.
                                             0
                                           2.




                                     2.0


                                     1.5
                                           2000     2010      2020          2030    2040    2050
                                                                     Year

                                                    By Year 2050: Increase of 2.1 million
*California Department of Finance Demographic Research Unit
The Inland Counties Have Been Growing the Fastest
                                 Total Population Growth, 1999-2004




*California Legislative Analyst Office
JOB GROWTH
California Regional Job Growth Comparison




*California Labor and Work force Development Agency
Current Job Growth Comparison




* Sacramento Regional Research Institute
Sacramento Industry Composition




*California Legislative Analyst Office
10 Largest Sacramento Industries




*California Labor and Work force Development Agency
SACRAMENTO QUALITY OF LIFE
Sacramento Professional Sports
Sacramento Attractions
                      Crocker Art Museum



                                      Sacramento Opera




Sacramento Ballet




Robert and Margrit Mondavi Center
for the Performing Arts, UC Davis
American River Parkway




23 miles long, covering 5,000 acres right in the center of Sacramento
Rafting on the American River
Folsom Lake and Lake Natoma
LAKE TAHOE
Sacramento Weather




*Sacramento Regional Research Institute
Seismic Stability
Businesses and residents value the geological stability of the Sacramento Region. The
probability of major earthquakes occurring in the area is one of the lowest in
California.
Our Quality of Life
                                     Regional Universities:
Regional Airports:
                                     • California State University, Sacramento
• Sacramento International Airport
                                     • University of California, Davis
• Mather Airport
                                     • Los Rios Community College District
• Sacramento Executive
                                     • Yuba Community College District
Regional Health Care Facilities:
                                     • Chapman University
• UC Davis Medical Center
                                     • Golden Gate University
• Sutter Health (Headquarters)
                                     • Lincoln Law School
• Kaiser Permanente
                                     • McGeorge School of Law
• Adventist Health
                                     • National University
• Catholic Healthcare West
                                     • University of Phoenix
Nature and Wildlife Attractions:     • University of San Francisco
• UC Davis Arboretum                 • USC-Sacramento Center
• Effie Yeaw Nature Center           • William Jessup University
• Sacramento Zoo
• American River Parkway
• Lake Natoma
• Folsom Lake
Our Quality of Life
                                       Entertainment Venues and Attractions:
 Museums:
                                       • Crest Theater
 • Crocker Art Museum
                                       • Memorial Auditorium
 • Discovery Museum
                                       • Sacramento Convention Center
 • Towe Auto Museum
                                       • Sacramento Community Theatre
 • Golden State Museum
                                       • B Street Theater
 • Governor’s Mansion
                                       • Music Circus
 • California Military Museum
                                       • Sleep Train Amphitheatre
 • California State Railroad Museum
                                       • Mondavi Center for the Performing Arts
 • McClellan Aviation Museum
Historical Attractions:
                                       Performance Groups:
• Old Sacramento
                                       • Sacramento Opera
• Sutter’s Fort
                                       • Sacramento Philharmonic Orchestra
• Historical Sutter Street, Folsom
                                       • Sacramento Ballet
• Historic Old Auburn
                                       • Camellia Symphony
Sports Teams:
                                       • Sacramento Choral Society
• Sacramento Kings (NBA)
                                       • Sacramento Light Opera Association
• Sacramento Monarchs (WNBA)
• River Cats (minor league baseball)
Sacramento Recap:
   Doubling of Population by 2050
   Diversified Job Market
   Highly regarded Schools (i.e.. UC Davis
   and Sacramento State)
   Great Quality of Life
   Lower Cost of Living Compared to
   Coastal Cities
   History of Great Appreciation




Commute Times:
   2 Hours to San Jose
   1.5 Hours to San Francisco
   2 Hours to Lake Tahoe
   1 Hour to Wine Country
   3 Hours to Yosemite
SACRAMENTO HISTORICAL
HOUSING APPRECIATION
1985 to 1990 Sacramento Housing Appreciation
            $150,000




                                                                                                                        06
                                                                                                                      ,4
                                                                                                                  37
                                                                                                                 $1
            $140,000

            $130,000




                                                                                                    0
                                                                                                                             23.1%




                                                                                                     9
            $120,000




                                                                                                  ,6
                                                                                              11
    Median Price




                                                                                             $1
            $110,000




                                                                                  0
                                                                                                         18.0%




                                                                                64
            $100,000




                                                                              4,
                                                                             $9
                                                                  5
                                                                86
                                                              6,
                                                  8


                                                                                      9.0%
                   $90,000
                                                30




                                                             $8
                                              2,
                                  3
                                84




                                             $8




                                                                      5.5%
                              7,
                             $7




                   $80,000                            5.7%
                                      2.2%
                   $70,000

                   $60,000
                             1985            1986            1987            1988            1989                1990
                                                                      Year




*California Association of Realtors: Historical Data Summary
1997 to 2005 Sacramento Housing Appreciation
               $430,000




                                                                                                                                                                            0
                                                                                                                                                                           6
                                                                                                                                                                        ,7
                                                                                                                                                                       75
                                                                                                                                                                   $3
               $380,000




                                                                                                                                                            0
                                                                                                                                                           5
                                                                                                                                                        ,9
                                                                                                                                                                               18.6%




                                                                                                                                                       16
               $330,000




                                                                                                                                                   $3
Median Price




                                                                                                                                            0
                                                                                                                                           5
                                                                                                                                                               28.1%
               $280,000




                                                                                                                                        ,3
                                                                                                                                       47
                                                                                                                                   $2
                                                                                                                            0
                                                                                                                           3
                                                                                                                        ,2
                                                                                                                       10
               $230,000                                                                                                                        17.7%




                                                                                                                   $2
                                                                                                            0
                                                                                                           5
                                                                                                        ,1
                                                                                                       73
                                                                                                                               21.4%
                                                                                          0

                                                                                                   $1
                                                                                           0
               $180,000
                                                                                        ,2
                                                                       0


                                                                                    45
                                                                        0
                                                    0



                                                                     ,5




                                                                                                               19.2%
                                                     8
                                 0




                                                                                   $1
                                                  ,7



                                                                 31
                                  0
                               ,1



                                              23



                                                                $1
                           16



                                             $1




               $130,000
                          $1




                                                                                               10.4%
                                                                            6.2%
                                                         6.6%
                                      6.6%

                $80,000
                           1997               1998               1999               2000               2001            2002            2003            2004            2005
                                                                                                       Year


*California Association of Realtors: Historical Data Summary
Sacramento Price Decline
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
 $50,000
      $0
                   1990               1997          2005   2008

                                             Year

 •   1990-1997: 15.5% Price Decline
 •   2005-2008: 50.8% Price Decline
“Be fearful when others are greedy. Be
    greedy when others are fearful.”
                           Warren Buffet


“Look at market fluctuations as your friend
 rather than your enemy; profit from folly
       rather than participate in it.”

                            Warren Buffet
Major Increase in Buying Activity



             April       March
May   April
June   May
July   June
August   July
September   August
October   September
November   October
December   November
SINGLE FAMILY HOMES
BEING PRESENTED
Shopping
Shopping
                   Houses
                   Houses




            Downtown
            Downtown




           House
           House
Thank you

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Sacramento Stats

  • 2. Main Points • California and Sacramento Population Growth • Job Growth and Job Diversity • Quality of Life • Sacramento Historical Appreciation • Our Single Family Homes • Numbers breakdown
  • 5. California Population Growth 2000-2050 65 60 60 Population (millions) 54 55 49 50 44 45 39 40 34 35 30 2000 2010 2020 2030 2040 2050 Year By Year 2050: Increase of 23 million or 62% more people *California Department of Finance Demographic Research Unit
  • 6. Why Sacramento? Sacramento Region • Sacramento County • Placer County • El Dorado County • Yolo County • Sutter County • Yuba County
  • 7. Sacramento Population Growth 2000-2050 4.5 1 4. 4.0 6 3. Population (in millions) 3.5 2 3. 3.0 8 2. 2.5 4 2. 0 2. 2.0 1.5 2000 2010 2020 2030 2040 2050 Year By Year 2050: Increase of 2.1 million *California Department of Finance Demographic Research Unit
  • 8. The Inland Counties Have Been Growing the Fastest Total Population Growth, 1999-2004 *California Legislative Analyst Office
  • 10. California Regional Job Growth Comparison *California Labor and Work force Development Agency
  • 11. Current Job Growth Comparison * Sacramento Regional Research Institute
  • 12. Sacramento Industry Composition *California Legislative Analyst Office
  • 13. 10 Largest Sacramento Industries *California Labor and Work force Development Agency
  • 14.
  • 15.
  • 18. Sacramento Attractions Crocker Art Museum Sacramento Opera Sacramento Ballet Robert and Margrit Mondavi Center for the Performing Arts, UC Davis
  • 19. American River Parkway 23 miles long, covering 5,000 acres right in the center of Sacramento
  • 20. Rafting on the American River
  • 21. Folsom Lake and Lake Natoma
  • 24. Seismic Stability Businesses and residents value the geological stability of the Sacramento Region. The probability of major earthquakes occurring in the area is one of the lowest in California.
  • 25. Our Quality of Life Regional Universities: Regional Airports: • California State University, Sacramento • Sacramento International Airport • University of California, Davis • Mather Airport • Los Rios Community College District • Sacramento Executive • Yuba Community College District Regional Health Care Facilities: • Chapman University • UC Davis Medical Center • Golden Gate University • Sutter Health (Headquarters) • Lincoln Law School • Kaiser Permanente • McGeorge School of Law • Adventist Health • National University • Catholic Healthcare West • University of Phoenix Nature and Wildlife Attractions: • University of San Francisco • UC Davis Arboretum • USC-Sacramento Center • Effie Yeaw Nature Center • William Jessup University • Sacramento Zoo • American River Parkway • Lake Natoma • Folsom Lake
  • 26. Our Quality of Life Entertainment Venues and Attractions: Museums: • Crest Theater • Crocker Art Museum • Memorial Auditorium • Discovery Museum • Sacramento Convention Center • Towe Auto Museum • Sacramento Community Theatre • Golden State Museum • B Street Theater • Governor’s Mansion • Music Circus • California Military Museum • Sleep Train Amphitheatre • California State Railroad Museum • Mondavi Center for the Performing Arts • McClellan Aviation Museum Historical Attractions: Performance Groups: • Old Sacramento • Sacramento Opera • Sutter’s Fort • Sacramento Philharmonic Orchestra • Historical Sutter Street, Folsom • Sacramento Ballet • Historic Old Auburn • Camellia Symphony Sports Teams: • Sacramento Choral Society • Sacramento Kings (NBA) • Sacramento Light Opera Association • Sacramento Monarchs (WNBA) • River Cats (minor league baseball)
  • 27. Sacramento Recap: Doubling of Population by 2050 Diversified Job Market Highly regarded Schools (i.e.. UC Davis and Sacramento State) Great Quality of Life Lower Cost of Living Compared to Coastal Cities History of Great Appreciation Commute Times: 2 Hours to San Jose 1.5 Hours to San Francisco 2 Hours to Lake Tahoe 1 Hour to Wine Country 3 Hours to Yosemite
  • 29. 1985 to 1990 Sacramento Housing Appreciation $150,000 06 ,4 37 $1 $140,000 $130,000 0 23.1% 9 $120,000 ,6 11 Median Price $1 $110,000 0 18.0% 64 $100,000 4, $9 5 86 6, 8 9.0% $90,000 30 $8 2, 3 84 $8 5.5% 7, $7 $80,000 5.7% 2.2% $70,000 $60,000 1985 1986 1987 1988 1989 1990 Year *California Association of Realtors: Historical Data Summary
  • 30. 1997 to 2005 Sacramento Housing Appreciation $430,000 0 6 ,7 75 $3 $380,000 0 5 ,9 18.6% 16 $330,000 $3 Median Price 0 5 28.1% $280,000 ,3 47 $2 0 3 ,2 10 $230,000 17.7% $2 0 5 ,1 73 21.4% 0 $1 0 $180,000 ,2 0 45 0 0 ,5 19.2% 8 0 $1 ,7 31 0 ,1 23 $1 16 $1 $130,000 $1 10.4% 6.2% 6.6% 6.6% $80,000 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year *California Association of Realtors: Historical Data Summary
  • 31. Sacramento Price Decline $400,000 $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 1990 1997 2005 2008 Year • 1990-1997: 15.5% Price Decline • 2005-2008: 50.8% Price Decline
  • 32. “Be fearful when others are greedy. Be greedy when others are fearful.” Warren Buffet “Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.” Warren Buffet
  • 33. Major Increase in Buying Activity April March
  • 34. May April
  • 35. June May
  • 36. July June
  • 37. August July
  • 38. September August
  • 39. October September
  • 40. November October
  • 41. December November
  • 42.
  • 43.
  • 44.
  • 46. Shopping Shopping Houses Houses Downtown Downtown House House