How can my SAP landscape be optimized safely with distributed computing so that I can meet my business needs, reduce costs, and increase value? How can I formulate hard metrics that construct a SAP optimization strategy and roadmap custom fit to my organization?. Speaker: Chris Kohlsdorf, Managing Director, Realtech Consulting GmbH

1. Driving Value With IT
AWS Summit 2013 Berlin
How to Determine the Economic Value of SAP in the Cloud
02. Mai 2013
REALTECH Consulting GmbH
Chris Kohlsdorf
Managing Director
chris.kohlsdorf@realtech.com
www.realtech.com

2. Agenda
About REALTECH
Current Situation
Today‘s Challenges for SAP Customers
Driver A: Cost Reduction
Driver B: Gain Speed & Flexibility
REALTECHs Cloud Methodology

3. About REALTECH
* as of December 31, 2012
REALTECH Consulting GmbH
 More than 340 employees*
 Global footprint
 More than 39 Mio. EUR in
revenues*
 SAP-specialists since our foundation
in 1994
 Headquarters: Walldorf/Germany

4. Our integration expertise is what makes REALTECH unique
Educate Evaluate Implement Run & Change Optimize
SAP HANA
Cloud
SAP Mobile
SAP Technology
SAP Solution Manager
REALTECH Consulting GmbH

5. REALTECH & SAP - A valuable partnership ...
... that benefits our customers
REALTECH's consultants support SAP in the roll-out and ramp-up projects of important
SAP customers, which affords them the opportunity to develop early expertise. Our
consultants are also involved in SAP's most cutting-edge projects, such as HANA or
Mobile. This gives REALTECH customers the benefit of an independent assessment of the
latest SAP solutions.
We are a SAP Service Delivery Partner!
REALTECH Consulting GmbH
First RUN SAP
Partner EMEA

6. REALTECH & SAP - A valuable partnership ...
... that benefits our customers
REALTECH's consultants support SAP in the roll-out and ramp-up projects of important
SAP customers, which affords them the opportunity to develop early expertise. Our
consultants are also involved in SAP's most cutting-edge projects, such as HANA or
Mobile. This gives REALTECH customers the benefit of an independent assessment of the
latest SAP solutions.
We are a SAP Service Delivery Partner!
REALTECH Consulting GmbH
First RUN SAP
Partner EMEA
&

7. Now
Operations
80%
New IT
20%
Current Situation: The everyday „IT balancing act“
REALTECH Consulting GmbH

8. Now
Operations
80%
New IT
20%
Future
Industrialization
50%
Innovation
50%
Current Situation: The everyday „IT balancing act“
REALTECH Consulting GmbH

9. Now
Operations
80%
New IT
20%
Future
Industrialization
50%
Innovation
50%
Current Situation: The everyday „IT balancing act“
Still and especially true for lots of SAP customers
The “Cloud“ might help…?!
REALTECH Consulting GmbH

10. Usage of Cloud Computing in German businesses
28%
37%
22%
29%
2011 2012
In use
Usage in discussion
REALTECH Consulting GmbH
Quelle: Cloud Monitor 2013 – BITKOM, KPMG, PAC
26%
45%
65%
20-99 100 - 1999 >= 2000
Usage by company size
Number of employees

11. Concerns vs. real Risks  Before and after Project
Security Availability Performance Cost Standards
Concerns
#1 #2 #3 #4 #5
Risks

12. Concerns vs. real Risks  Before and after Project
Security Availability Performance Cost Standards
Concerns
#1 #2 #3 #4 #5#4 #2 #5 #3 #1
Risks

13. How hard is it to quantify your Cloud ROI on Business Requirements?
REALTECH Consulting GmbH
55%
45%
% of Responses
Easy To Quantify
Difficult To Quantify

14. Are methods in place to measure ROI for your CC initiatives?
REALTECH Consulting GmbH
35%
45%
20%
% of Responses
Yes
No
Unknown

15. Do you expect your Cloud initiative to significantly impact one or
more business processes?
REALTECH Consulting GmbH
82%
18%
% of Responses
No
Yes

16. If yes, how prepared are you for these changes?
REALTECH Consulting GmbH
28%
72%
% of Responses
Not Prepared
Prepared

17. Some typical challenges for SAP customers / IT decision makers
REALTECH Consulting GmbH
Reduce
cost
Reduce
complexity
Move from
CAPEX to
OPEX
Unclear scope
for upcoming
IT demand
Fast changing
business
requirements
Provisioning
takes too
much time / is
not fast
enoughNot enough
(skilled)
employees
Fast changing
IT know how
Temporarily
needed
systems
M & A / Splits
…

18. Some typical challenges for SAP customers / IT decision makers
REALTECH Consulting GmbH
Reduce
cost
Reduce
complexity
Move from
CAPEX to
OPEX
Unclear scope
for upcoming
IT demand
Fast changing
business
requirements
Provisioning
takes too
much time / is
not fast
enoughNot enough
(skilled)
employees
Fast changing
IT know how
Temporarily
needed
systems
M & A / Splits
…

19. Cloud driver A: Reduce cost: Possible savings running SAP on AWS
 The overall 5-year TCO savings when running SAP on AWS ranges between 16% and 22%.
 The savings in the areas, where AWS has an impact on, range between 59% and 71%.
Beyond lowering platform and operations cost, AWS turns infrastructure costs from being capital
expenses (CAPEX) into variable operational costs (OPEX).
This transfers the No.1 argument for using Cloud Services – flexibilty in adding and reducing capacity –
to the business model.
Based on benchmark data from our partner VMS
Savings
(5 years)
vs. large ERP
(on-premise)
vs. small ERP
(on-premise)
vs. small ERP
(outsourcing)
vs. SAP All-in-One
(on-premise)
% savings in overall TCO 16% 18% 15% 22%
% savings on items that
AWS has an impact on
62% 63% 59% 71%

20. Individual savings on running SAP on AWS
 All SAP systems are different. And each SAP system is controlled by tens of thousands of parameters
 Your individual situation compared to best practices of more than 2,600 SAP systems
Savings up to 1.5 M€/yr using Cloud
Savings up to 3.2 M€/yr using Cloud
TCWO = Customer TCO without Cloud
TCW = Customer TCO with Cloud
BPWO = Best Practice TCO without Cloud
BPW = Best Practice TCO with Cloud
Based on benchmark data from our partner VMS
Environment TCWO TCW BPWO BPW
10 SAP systems:
Three larger ERP, each with HR, CRM, BI, two
Portals, one APO, one SolMan
4
M€/yr
2.8
M€/yr
3.3
M€/yr
2.3
M€/yr
4 SAP systems:
One ERP, one HR, one BI, one SolMan
2.2
M€/yr
1.6
M€/yr
1
M€/yr
0.7
M€/yr
16 SAP systems:
Six ERP, two HR, two BI, one APO, three
Portals, two SolMan
5.6
M€/yr
3.5
M€/yr
3.1
M€/yr
2.4
M€/yr
5 SAP systems:
One large ERP, one large HR, one BI, one
Portal, one SolMan
6.7
M€/yr
4.6
M€/yr
6.5
M€/yr
4.5
M€/yr
10 SAP systems:
Three larger ERP, each with one HR, CRM, BI,
two Portals, one APO, one SolMan
3.3
M€/yr
3.3
M€/yr
4.1
M€/yr
3.1
M€/yr

21. How to get there: REALTECH Cloud Benefit Assessment (CBA)
REALTECH Consulting GmbH

22. Cloud driver B: Gain Speed & Flexibility
REALTECH Consulting GmbH
Deliver / provide
(new) IT
services / products …

23. Cloud driver B: Gain Speed & Flexibility
REALTECH Consulting GmbH
very
fast
at low
risk
with
unclear
utili-
zation
up- and
down-
sizeable
Deliver / provide
(new) IT
services / products …

24. REAL Use Case: REALTECH Managed Afaria on AWS (MoDM Solution)
REALTECH Consulting GmbH
Rapid deployment
No on-site know how needed
ScalableNo infrastructure
needed
Managed and pre-configured
using Best Practices
Customizable
Vision for our customers:
„Out-of-the-box Managed Mobile Device Management Solution“
Flexible contract duration
„Pay as you go“
price model

25. REAL Use Case: REALTECH Managed Afaria on AWS (MoDM Solution)
REALTECH Consulting GmbH
Rapid deployment
No on-site know how needed
ScalableNo infrastructure
needed
Managed and pre-configured
using Best Practices
Customizable
Vision for our customers:
„Out-of-the-box Managed Mobile Device Management Solution“
RT Internal Goals:
 Fast go2market
 Ready to run in 24 hours
 No pre-investment in
infrastructure (reduce risk)
 „Pay as you go“ price model
 Increase and decrease
capacity and storage within
hours
 Focus on content of service
not on underlying
infrastructure
 Can be transfered into on-
premise solution if needed
Flexible contract duration
„Pay as you go“
price model

26. SAP Afaria on Amazon Web Services – Remote Managed Service
IT Infrastructure
Customer
Sync
Control
Full Managed Service
&
Support
SAP Afaria on AWS
Manage
*Requires valid Afaria license from customer
*

27. SAP Afaria on Amazon Web Services – Remote Managed Service
IT Infrastructure
Customer
Sync
Control
Full Managed Service
&
Support
SAP Afaria on AWS
Manage
*Requires valid Afaria license from customer
*

28. SAP Afaria on Amazon Web Services – Remote Managed Service
IT Infrastructure
Customer
Sync
Control
Full Managed Service
&
Support
SAP Afaria on AWS
Manage
*Requires valid Afaria license from customer
*

29. SAP Afaria on Amazon Web Services – Remote Managed Service
IT Infrastructure
Customer
Sync
Control
Full Managed Service
&
Support
SAP Afaria on AWS
Manage
*Requires valid Afaria license from customer
*
Time2Market
< 2 Months

30. Our Cloud Methodology …
REALTECH Consulting GmbH

31. REALTECH´s RealCloud Lifecycle
REALTECH Consulting GmbH
Educate
Evaluate
InnovateManage
Optimize
 What is Cloud Computing?
 How does it align to your business objectives?
 What is the right cloud strategy?
 Cloud Roadmap
 Business Case - ROI
 Market Assessment
 Tech / APP Review
 Risk / Evaluation
 Project Planning
 Contract Preparation (RFI/RFP)
 Vendor Assessment
 Vendor Management
 Change Management
 Quality Management
 Risks Management
 Skills Management
 Post Implementation Review
 Measure, Monitor, and Re-
evaluate Market Changes
 Upgrade or Overhaul

32. REALTECH Consulting GmbH
See you at the REALTECH booth B.06

33. SAP HANACloud
SAP Mobile
SAP Technologie
SAP Solution Manager
Driving Value With IT
REALTECH
system consulting GmbH
Industriestrasse 39c
69190 Walldorf• Germany
Fon +49.6227.837.370
Fax +49.6227.837.837
Mobile +49.173.302.1820
chris.kohlsdorf@realtech.com
Chris Kohlsdorf
Consulting Manager
www.realtech.com
REALTECH
Consulting GmbH
Industriestrasse 39c
69190 Walldorf• Germany
Fon +49.6227.837.370
Fax +49.6227.837.837
Mobile +49.173.302.1820
chris.kohlsdorf@realtech.com
Chris Kohlsdorf
Managing Director
www.realtech.com