A very brief intro presentation to the meetup - the message is that there's only one way to satisfy a superbowl-level of campaign traffic without hundreds of thousands of £/$ investment in hardware that will only be required for 10 minutes - and that's to run it in the cloud. Making maximum use of AWS native capabilities combined with the great minds and advice at AWS IEM (Infrastructure Event Management - paid for support for one-off events) we were able to go from near zero to 4TB/s traffic of content and custom video rendered to the client faster than real-time, with no slowdown, no measured slow-down in performance. This topic deserves some real treatment rather than a 2-minute intro, so keep your eyes on future meetup agendas.