Short presentation on some tips to help Instagram users optimize their accounts.

1. By Aaron Barrett
INSTAGRAM DONTS
AND
OTHER HELPFUL TIPS

2. I have seen a lot of articles
tell me what to do and how
to do it and blah blah blah…
Why only the
Don'ts?
INSTEAD, I want to outline some things to
keep in mind and allow you to come up
with your own “Do’s”

3. DONTS
PERSONAL
&
BUSINESS

4. DONT... Ask for followers
Commenting on people's pictures and asking
for followers will result in the exact opposite
and maybe get you blocked in the process
#FforF

5. DONT... Overpost
Quality > Quantity
Think:
Less is more, and knowing when to post is key

6. DONT...#hashtag#everything
On a personal note, #lategram is not necessary. As PCMag so
elegantly puts – it is called INSTAgram for a reason
Nobody wants to see how many hashtags
you put in the picture OR the comments.
Especially if the hashtags are unrelated
Instead, do a little research and
find popular hashtags that fit your
picture

7. DONT... Like Everything
Be Picky
It allows for your like to mean more to an individual
rather than scrolling and double-tapping everything you see

8. OTHER
HELPFUL TIPS

9. Curalate,theleadingimageanalyticsplatform,compared
typesofpicturestoseewhatgotthemostlikes
VS
VS
VS
VS
VS
VS
Low Levels of Light High Levels of Light
High Amount of Background
Warm (red) Cold (Blue)
Single Dominant Color Multiple Colors
Moderate Saturation Low Saturation
Textured Images Smooth Images
Low Amount of Background

10. The Results:
High Light
High Amount of Background
Cold (blue)
Single Dominant Color
Low Saturation
Textured Image
24%
29%
22%
17%
18%
79%
Listed as __% more

11. SOME DOs FOR BUSINESS
Give behind-the-scene looks at your company
Before-and-After Pictures
Invite Fans to Participate
Customers love to feel like a part of the process
Visualizing progress and showing customers
Participation with hashtags or tagging you in
photos fosters community

12. BUSINESS Contd.
Have a Contest
Excite fans with hints at your new product
Much like participation above, contests encourage fans
to use your hashtag and receive a reward in the process
As you prepare to launch, share exclusive images and
video to build anticipation

13. BUSINESS Contd.
Use popular hashtags
Excite fans with hints at your new product
Using popular hashtags can result in wider reach and
exposure to potential followers
As you prepare to launch, share exclusive images and
video to build anticipation

14. Sources:
Instaquette: The Dos and Don'ts of Instagram
http://www.pcmag.com/article2/0,2817,2412482,00.asp
26 Tips for Using Instagram for Business
http://www.socialmediaexaminer.com/instagram-for-business-tips/
26 Tips for Using Instagram for Business
http://www.socialmediaexaminer.com/instagram-for-business-tips/
8 Do's and 5 Don'ts of Instagram for Building Your Brand
http://www.marketingprofs.com/articles/2013/10465/8-dos-and-5-
donts-of-instagram-for-building-your-brand
What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]
http://www.socialmediatoday.com/marketing/carianneking/2015-10-07/what-
types-photos-get-most-likes-instagram-infographic#sthash.MVkoO7Ug.dpuf

15. THE END