Swingin' Social Media is the first of many non-profit workshops created by Ridgewood Associates Public Relations, Inc. This workshop uses jazz basics to teach sound social media practice. The workshop is free and built for beginner to intermediate social media users. Contact aaron@ridgewoodpr.com for more information.

1. Aaron Bramley
aaron@ridgewoodpr.com
.Organized
Non-profit workshops that
work for you.

2. What is social media?
• The new word of mouth
• Share everything
• Online community development
and donations
• It’s FREE!

3. Why is social media
important?
• All ages can use it
• But particularly Gen Y/Millenials
• People are talking about you already

4. Which social media
are important?
• Social Networks
- Facebook
- LinkedIn
- Twitter
• Media Sharing
- YouTube
- Flickr or Picasa

5. Basic One:
Call &
Response

6. It all comes down
to communication
• Listen, listen, listen...
• Peer-to-peer conversations
• Be a human being

7. Participate now,
lead later
• Social media is quid pro
quo
• Don’t flood your friends
• Be a human being

8. Know your message
• Personal and professional
are one
• Employer/employee expectations
• Have a McGuffin
• Be a human being

9. Two models
• The Big Band
• The Combo

10. Basic Two:
It don’t mean a
thing if it ain’t got
that swing

11. The importance of
payin’ dues
• 30 minutes a day
• Slow aggregation of friends
• Approach strangers cautiously

12. Impostors are
easily spotted
• BE A HUMAN BEING!
(last time, I promise.)

13. Basic Three:
Innovate

14. From the Blues to
Avant Garde and
everything in between
• There’s no right way
• Make it yours
• Never stop listening

15. Aaron Bramley
aaron@ridgewoodpr.com
.Organized
Non-profit workshops that
work for you.