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Orlistat
Road show 2010
Road show Objectives




    Introduction                     Education
                       Attract the
    of Orlistat to                     about
                        crowd &
        direct                        Orlistat
                         WOM
     customers                         MOA
Creative idea Generation




               Orlistat                             Consumer                             Locations

  A product that works by inhibition of                                          Open air clubs and indoor malls.
                                            People attracted to any type of
      fat absorption through GIT.                      discount.
                                                                                         Attractive signs.
                                          They don’t know the real benefits of
    That means it minimize calories                                              A Modern, simple & catchy idea
                                                        Orlistat
               intake.                                                               should be introduced.
Concept
Sticker
Poster
Flyer
Fast Food paper
Arhman.Tantawy@gmail.com
002 010 74 20 147

BY.ABDULRHMAN ATTIA TANTAWY

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Orlistat IMC campaign || A.Tanatwy