Social Media—Facebook, Twitter, blogs—have united the world like never before, enabling connectivity across time and place. Yet despite these assumed benefits of increased communication, research suggests that we have never been lonelier or more anxious, impacting our physical and mental health. Is Social Media making us sick? Join us for what should be a healthy debate on a topic that’s near and dear to our hearts.
2. #SocialSick
Bekah Lockner Noah Lowenthal
Social Media Manager
Digital Creative Director
AbelsonTaylor
AbelsonTaylor
@bekahlockner @nlowen1
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3. #SocialSick
Lots of people are talking
about social media and its
impact on health. But their
sources may not be providing
a balanced perspective
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5. Recent studies seem
to indicate that
Social Media has a
negative impact on
our mental health
and happiness.
• Increased
envy, isolation
• Decreased
self-control
• Loneliness
#SocialSick
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6. Recent studies seem
to indicate that
Social Media hason Facebook: A Hidden Threat to Users’ Life
Envy a
negative impact on Satisfaction?
our mental health 1
Hanna Krasnova* , Helena Wenninger2, Thomas Widjaja2, and Peter Buxmann2
and happiness.
“Triggered by over-exposure to social information on a
• Increased (Social Networking Site), envy feelings can cause
SNS
envy, isolation,
significant damage to users’ well-being and impact
• Decreased life satisfaction [11].”
their
self-control
• Loneliness
#SocialSick
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7. University based
studies using 18-24
year old students are
not broadly
representative
• Age
• Income
• Education
• Emotional maturity
#SocialSick
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9. • The goal of our research was to:
– Study a broader, more representative population
– Determine how, if at all, Social Media affects mental and
emotional health
– Understand how Social Media is impacting real-world social
interaction between individuals
• So, what we mean by “making us sick”?
– Emotional health: Loneliness, isolation, depression, anxiety, envy
#SocialSick
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10. Sample & Qualifications:
- Age: 18+ years, quotas for 18-34, 35-49, 50+
- Gender, Income, Geography, Ethnicity/Race sampled at national
representative levels
- Weighting: Age and gender were weighted back to national levels
- All participants have used at least one of the following sites on at
least a weekly basis: Facebook, Twitter, Pinterest, YouTube,
LinkedIn, or other social media sites
Sample Size:
- Total completed interviews = 318
Field Dates:
- January 25-28, 2013
- Independent market research vendor, recruited and fielded
#SocialSick
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11. Field Technique: Online Attitude and Usage Survey
- Degree of agreement with attitudinal statements
- Self-reported behavior and use of Social Media
Sample Statements:
Respondents asked to evaluate statements on a five-point scale, from
“Extremely satisfied” to “Not at all satisfied.”
• Having a lot of relationships in my social media space makes me feel
accepted
• I really wish I could get away from using social media
• Causes an increase in feelings of depression
#SocialSick
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14. Q13. Considering everything, over time, do you think social media usage has…?
Base: All Respondents
#SocialSick
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15. The most agreed–to statements about social media are
positive and extroverted in nature (top two box)
Q12. Now we would like to get a few more of your opinions regarding social media. Please base
your answers on your own experience and/or what you may have observed regarding others.
Base: All Respondents (N=318)
#SocialSick
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16. Q.13a - Please describe, as fully as possible, how social media has made you feel (Better/Worse) about yourself.
#SocialSick
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17. Agree that friends/
family doing fun &
interesting things on
social media without me Q14. We would like to know about how your social media use has made you feel
about certain situations. Base: All Respondents (N=318)
makes me feel lonely #SocialSick
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18. Agree that friends/ Agree that seeing
family doing fun & other people’s
interesting things on accomplishments
social media without me causes anxiety
makes me feel lonely #SocialSick
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19. Agree that friends/ Agree that seeing Agree fairly often that
family doing fun & other people’s using social media turns
interesting things on accomplishments my good mood into a
social media without me causes anxiety bad one
makes me feel lonely #SocialSick
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23. Q7. Now we would like to get some further opinions of yours regarding social media. Please base
your answers on your own experience and/or what you may have seen or heard from others.
Base: All Respondents (N=318) #SocialSick
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24. Q7. Now we would like to get some further opinions of yours regarding social media. Please base
your answers on your own experience and/or what you may have seen or heard from others.
Base: All Respondents (N=318) #SocialSick
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25. Number of Times Socialize In
Person in an Average Week
Q16A. In the average week during the past 12 months, how many times did you
actually socialize with another person(s) in person, that is face-to-face as
opposed to virtual socializing via social media networks? Base: All Respondents #SocialSick
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26. Usage is anticipated to stay the same or increase…
Q6A. Over the next 6 months or so, how do you expect your usage of these social media sites will compare
to your current usage of them? Base: Use Facebook / Twitter / Pinterest / Other Social Media Sites #SocialSick
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27. Social Satisfaction
Q15A. Considering
everything, how
would you rate your
satisfaction with your
overall social life?
Q15B.Considering
everything, how
would you rate your
satisfaction with your
social media life?
Base: All Respondents
(N=318)
#SocialSick
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28. Q3. Please check all of the reasons for which you use each social media site in a typical week.
Base: Use Facebook / Twitter / Pinterest / Other Social Media Sites #SocialSick
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29. Respondents agree that social media: Respondents do not agree that social media:
Q12. Now we would like to get a few more of your opinions regarding social media. Please base your answers
on your own experience and/or what you may have observed regarding others. Base: All Respondents (N=318) #SocialSick
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30. The majority of respondents don’t trust that other’s behavior is the same offline as it is in
social media, or they aren’t sure.
Expectation of Others’ Behavior in Social Media (%)
Q11. Do you trust that people who you are in touch with via social media are the
same way with you online as they are off-line/in person? Base: All Respondents #SocialSick
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33. • Overall, Social Media does not appear to be negatively
impacting our emotional health or happiness
• Social Media potentially makes us see ourselves as happier,
more connected, friendlier, and more confident
• Social Media can create avenues for connecting
with distant friends, and strengthens relationships with
close friends and family
• Social Media use amplifies and mirrors socialization in the
real world, both the positive and the negative
#SocialSick
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34. • Opportunity to shadow users over time, (with a
tighter segregation of younger users), observe exactly
how they engage, and record their attitudinal data
• Additional research specifically with users who
have a diagnosed mental or chronic health condition
#SocialSick
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