Mobile App Stores - BlackBerry's AppWorld

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BlackBerry Appworld Klemens Schrattenbacher September 7 th , 2010

BlackBerry Smartphones BlackBerry® Pearl ™ 3G smartphone BlackBerry® Bold ™ 9700 smartphone BlackBerry® Torch ™ smartphone

BlackBerry AppWorld - Figures Source: a median price point of $5.99 per app, compared with $2.72 on Android and S1.99 on iPhone. Analysis: BlackBerry Users Willing to Pay the Most for Apps, by Monida Alleven Wieless Week March 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Results To-Date ,[object Object],[object Object],[object Object],[object Object],Monetization

BlackBerry App World 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BlackBerry® ID Set-Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Credit Card & PayPal Billing Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purchase Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New “Top 25” List switcher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scan a Barcode, just like BBM! Menu option available on Feature view Scan a barcode from the anywhere – print, web, etc… App World instantly finds the app you scanned!

Search Improvements ,[object Object],[object Object],[object Object],[object Object],[object Object]

BlackBerry Plattform-Vorteile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BlackBerry App World v2.0 features: Developers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BlackBerry AppWorld – OS Statistics In May 2010, pre OS4.5 downloads accounted for less than 2% of app downloads. 5.0 (which didn’t launch in market until October 2009) accounted for 52% of all app download with 4.6.1 a close second with 27%.

Country and Language Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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