Digital Marketing is the quickest changing media among all others. It takes just one slight change by a big fish like Google to send ripples of changes across the media. Thus, periodic analysis of such changes is necessary.

1. Digital Marketing

2. Digital marketing is the advertising and promotion of
businesses and their brands through digital media channels.
Digital media, at the moment, includes websites, social media,
radio, television, mobile and even forms of traditionally non-
digital media such as billboards and transit signs. Basically
any marketing media that is conveyed electronically is
considered digital marketing.
Digital Marketing

3. What Does Digital Marketing Include?
Although, Internet is the center medium for digital marketing, there are
different mediums as well which are not necessarily driven by the
Internet - It includes:
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Web Designing & Development
-Web Content Writing & Strategizing
- Paid Search Advertising
- Email Marketing
- Blogging

5. Why is Digital Marketing Important?
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Enables you to run targeted and customized campaigns via various
mediums.
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Lets you effectively engage customers across multiple digital
channels.
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Gives you a holistic view of data related to prospective customers
via demographics and psychographics.
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Increases your presence and visibility on social media platforms
and search engines.
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Strengthens your brand awareness.

7. How Will It Help Your Business?
1) Firstly, it is cost-effective.
2) Also, it empowers you to engage your clients and customize the
messages to the clients.
3) It could be incorporated into your actual marketing campaigns.
4) Once people consider the item that you are offering or your
business and like the experience, they will in turn share it with their
friends via social media and other mediums.

9. What are the important parts of digital marketing
that you wouldn't want to miss?
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Engaging and Sharable Content Marketing
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Organized Email Marketing
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Well-Built and Functional Website Design
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Organic SEO
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Active Social Media

11. Misconceptions About Digital Marketing
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Higher time consumption versus fewer result
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It is too technical and hard to track or measure
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You need to invest lump sum money for success
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SEO is going to die so stop this nonsense
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Social networking is all digital or online marketing

14. Thanks for watching

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