Public viechles for ladies is an idea to provide travelling facility for women and to ensure their facilities.

1. Public Viechles For Ladies
By- Abhyuday Shah

3. Public Vehicles
for Ladies

4. Strengths
1st public vehicle targeted for ladies
Feeling of security to women who feel
uncomfortable sharing seats with men
Priority to women with children
1st aid and self defense course to drivers to
ensure customer’s safety
Environment friendly vehicle
Management’s investment in business

5. Weakness
Unable to purchase many vehicles in the initial
stage
Target market is small so no large initial profit

6. Opportunities
Great opportunity to obtain larger share of
market if the strategy is successful
Replacing non-hybrid vehicles with hybrid
ones
Acceptance of cards as a means of payment

7. Threats
Competition from other public vehicles
May feel this service as discrimination
Problem in hiring female drivers and
conductors

8. Conclusion
This vehicle makes women feel safe while
travelling
No arguments with the customers
Necessities of women available in the vehicle