Accessibility pages help people use your site and show a commitment to meeting your customers' needs. So what should they say? Join our next Accessibility webinar to hear AbilityNet's Head of Digital Inclusion Robin Christopherson explain the three key ingredients that every accessibility page needs.
Robin Christopherson, Head of Digital Inclusion, AbilityNetThree things to put in your accessibility help page
These are slides from a webinar delivered on Wednesday 25 September 2013
Robin will review the reasons for providing an accessibility help page and look at three things every page should include:
a compliance statement
links to relevant assistive technologies
a feedback channel.
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Three things for an accessibility help page - AbilityNet Webinar, 25 September 2013
1. Three things to add to your
accessibility help page
AbilityNet Accessibility Webinar
25 September 2013
www.abilitynet.org.uk
@AbilityNet www.facebook.com/abilitynet
2. Welcome
Why does my site need an accessibility help page?
What should be in it?
How should it be signposted?
Robin Christopherson, Head of Digital Inclusion
Joe Chidzik, Accessibility Consultant
Mark Walker, Marketing Manager
3. Why does my site need an
accessibility help page?
Delivering seamless user journeys
What to expect on this site re accessibility
Help to overcome any barriers
Invitation to have your say
5. What to include on your
accessibility help page
Advice and information that helps people use your website
Compliance statement
Accessibility features
Feedback/contact process
6. Compliance statement
How compliant is this site?
Ask your web team
Speak to a specialist
Use free tools such as http://wave.webaim.org
User-friendly words that show you’ve thought about their
needs
7. Sample compliance statements
This site complies with both the principals and practices
of the WCAG2.0 AA guidelines and is therefore
accessible to users with a wide range of disabilities
using their preferred specialist access methods.
This website strives to comply with…
We are working towards…
Adheres to the spirit of…
8. Accessibility features
Help to make our website work for you
Skip to content, styleswitcher, resizable text
My Computer My Way
BrowseAloud
Other features worth highlighting
11. Feedback/contact process
Best practise to collect feedback from all site users
Is it working the way we intended?
Identify the best channel to meet that person’s needs
Web team or customer services?
Telephone or email?
12. How to signpost?
Make it easy to find
Footer menu
Most common, but not great
Top of page but small text size
Okay but not great
Top of page – generous + bold
Ideal
13. What next?
Review your accessibility help page
Check your compliance
Update your accessibility help page
Change the words
Agree who is the contact
Add My Computer My Way
14. Digital Accessibility
Reach Every Customer on Every Platform
Contact us
robin.christopherson@abilitynet.org.uk
www.abilitynet.org.uk/webinars
www.abilitynet.org.uk/mcmw
www.slideshare.com/abilitynet
www.twitter.com/abilitynet
www.facebook.com/abilitynet
Editor's Notes
Today we will be providing a brief introduction to accessibility help pages What they are What they’re for What to include on them Where to put them
because digital accessibility is more than just alt tags It’s not a legal requirement to achieve compliance – although it’s a helpful ingredient It’s about helping people do what they want – and helping them do it on your site instead of those of your competitors = thinking about the whole user journey It’s about aiming to provide a seamless user journey to the information or service I require It tells me What to expect on this site What barriers could I encounter What things to avoid As well as being a chance to be very positive about all the adaptations you’ve made to help me use your service LET ME GIVE YOU AN EXAMPLE Choosing an online shopping service – try Sainsburys
It is helpful to see your accessibility page as one step on a journey - not a destination Imagine that I’m searching for a luxury cruise I’m searching for a high end product but like most people I will be using a standard PC – or I may be a silver surfer who is more at home on a tablet or my phone – in fact I may use all of those things at some point in my journey I may also be using some kind of assistive technology Like a braille keyboard, specialist software like BrowseAloud or a particular kind of mouse no matter how accessible your site is just think of an accessibility help page as one of the pieces of information someone may need to be able to complete their journey If the site is very accessible it gives reassurance and specific information about how the site works if there are known issues it’s a place to offer a user-friendly warning and suggest alternatives It just one way of making people feel that you care about their needs Many of our clients say 'what if it my site isn't accessible? doesn't this is just highlight shortcomings?' But imagine how much easier it is to know what to expect, rather than plough on regardless and never reach your destination?
But what it it’s not compliant? It’s important to note that people prefer to be told as clearly as possible what to expect If you are
My Computer My Way explains the accessibility features
My Computer My Way explains the accessibility features
A chance to try a few sites www.bbc.co.uk www.sainsburys.co.uk