1. Anna Ablett
Advertising Design
TID1090 Case Study
THINK! It's 30mph For A Reason Home Office / NHS Know Your Limits

2. THINK! It's 30mph For A
Reason

3. Home Office / NHS Know Your
Limits

4. THINK! It's 30mph For A
Reason

5. Home Office / NHS Know Your
Limits

6. Shock & Emotion
Dead child
Sound bone crack back into place
Visual of fixed broken arm
Child was alone
Echo in voice
Quick sharp breath which brings the child back to
life
Shock figures

7. Shock & Emotion
Dramatic polarisation
Light-hearted and fun
Man dead is shocking

8. Metaphor & Imagery
Sound bone crack back into place
Visual of fixed broken arm
Echo in voice Magical/mystical music
Quick sharp breath which brings the child back to
life

9. Metaphor & Imagery
Dramatic polarisation
Superhero imagery
Increased agility and skill
Empathise with the character
Superhero to real man

10. Story & Atmosphere
Dead child
Sound bone crack back into place
Visual of fixed broken arm
Child was alone
Echo in voice
Ring on finger
Magical/mystical music
Quick sharp breath which brings the child back to
life

11. Story & Atmosphere
Dramatic polarisation
Light-hearted and fun Superhero imagery
Increased agility and skill
Empathise with the character
Man dead is shockingSuperhero to real man

12. THINK! It's 30mph For A Reason Home Office / NHS Know
Your Limits