As more TV programming finds its way online and original online programming increases in quality and quantity, the lines between the two are blurring. To be successful in today's environment, media properties need to engage the audience in both the broadcast and online spaces and find ways to bring the two together. Purcell will share ideas and experiences learned from launching "Late Night With Jimmy Fallon" first as an online video blog and then as a traditional comedy-talk show with an interactive bent.
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