1. Drupal in the Enterprise: A Systems Integrator’s Perspective

2. Web Content Management – Old School 2 | Drupal Business Conference – Drupal in the Enterprise Started building from scratch Platform selection was focused on big, expensive commercial packages Cost and complexity were extremely high Large enterprises believed these businesses would grow with them Support was a critical consideration

3. Landscape Changed Rapidly 3 | Drupal Business Conference – Drupal in the Enterprise Source: Gartner (October 2004) Source: Gartner (August 2010)

4. Clients Begin Adopting Open Source Content Management 4 | Drupal Business Conference – Drupal in the Enterprise

5. Why the Shift? Key drivers in the enterprise: Cost Maturation of feature sets Web 2.0 and social media capabilities Availability of resources Ease of maintenance Frustration with complexity vs. value Time to market Often times driven from the bottom up 5 | Drupal Business Conference – Drupal in the Enterprise

6. Drupal and the Travel Industry 6 | Drupal Business Conference – Drupal in the Enterprise

7. Classic Vacations (Expedia) Case Study Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition 7 | Drupal Business Conference – Drupal in the Enterprise

8. Classic Vacations (Expedia) Case Study – Opportunity No online booking engine Old proprietary CMS with no source code available Traffic was dropping precipitously Significant drop-out rate when users were required to pick up the phone Traditionally a Microsoft shop Expedia had a difficult time implementing a commercial CMS Time-to-market was critical Team consisted of non-technical content contributors with limited budget Based on all the issues and their criteria, Drupal was recommended 8 | Drupal Business Conference – Drupal in the Enterprise

9. Classic Vacations (Expedia) Case Study – Solution Overview Design Overview Consisted of 80+ PSD comps, 150+ context-specific page interactions, 30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors Technology Overview Built on a WAMP platform (Windows, MySQL DB, PHP) Drupal served as underlying CMS and web application Integrated and customized key web technologies: Omniture/Site Catalyst for analytics Memcache and XCache Google Maps API ImageMagick & Digital Asset Management SEO support tools OpenX ad server Custom third-party reservations system from HyperTech Solutions PressFlow (recent upgrade) 9 | Drupal Business Conference – Drupal in the Enterprise

10. Classic Vacations (Expedia) Case Study – Results Defining Luxury Travel New Drupal CMS and web application simplified architecture and controlled costs Integrated support for both manual content entry and data loads from external systems Data was structured for maximum re-use Simplified data entry and management for marketing team members Significantly reduced data duplication and potential for errors System currently being extended to enable white-label capabilities and custom brochures for travel agents 10 | Drupal Business Conference – Drupal in the Enterprise

11. San Jose Convention and Visitor’s Bureau 11 | Drupal Business Conference – Drupal in the Enterprise

12. Team San Jose Case Study Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civicand California Theatre 12 | Drupal Business Conference – Drupal in the Enterprise

13. Team San Jose Case Study – Opportunity Outdated site with no CMS Used several custom tools for different areas instead Difficult and expensive to maintain Developers required for all site updates Wanted to increase user engagement and participation by incorporating community and social media components Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain Small staff needed an easy-to-update site to ensure fresh content Budgets would not support commercial solution Wanted a cutting-edge site reflective of a Silicon Valley-based organization Based on all the issues and their criteria, ThoughtMatrix recommended Drupal 13 | Drupal Business Conference – Drupal in the Enterprise

14. Team San Jose Case Study – Solution Overview Integrated Travelocity’s hotel booking engine Provided tools for users to upload photos and video of their visits to San Jose Integrated feeds from San Jose-related blogs and Twitter posts Integrated Yelp reviews of various dining destinations – module to be contributed back to community Incorporated additional Web 2.0 features including OpenTable and Google Maps 14 | Drupal Business Conference – Drupal in the Enterprise

15. Team San Jose Case Study – Results Persistent sidebar widget leads to a co-branded Travelocity-hosted site Live calendar of events, constantly updated with the latest and greatest activities and performances Event planners can now connect live with Team San Jose sales reps representing their region 15 | Drupal Business Conference – Drupal in the Enterprise

16. The Future of Drupal in the Enterprise 16 | Drupal Business Conference – Drupal in the Enterprise

17. Focus on the Needs of Business Advantages Strength of Drupal community Rapidly growing numberof modules Resource pool Enterprise support High-volume hosting solutions Strong focus on clean Drupal core Desires from Enterprises Continued growth of enterprise support and cloud computing Focus on usability for non-technical users Improved deployment capabilities Standardization ofcaching mechanisms across platforms Vetting process or bodyfor modules 17 | Drupal Business Conference – Drupal in the Enterprise

18. 18 | Military Advantage Content Management Capabilities Tony Rems ThoughtMatrix trems@thought-matrix.com 415-217-0009 Thank You!