1. Introducing Drupal Commons 3.0
Driving the Convergence of Content and Community on the Open Web"
Bryan House"
Vice President Marketing"
@bryanhouse"
Ezra Gildesgame"
Drupal Distributions Team"
@ezrabg"
October 30th, 2012"

2. Upcoming Webinars"
• Introducing Drupal Commons 3.0"
• Forrester Research: Is it Time to Reconsider Using Open Source WCM for
Digital Experiences?"
• The Hub, Bub: How Drupal Acts as the Digital Media Hub for the Grammy’s"
• Implementing Continuous Integration Best Practices with Drupal"
• Visualizing and Solving Drupal Performance Issues"
• Using Drupal Commons to Accelerate Collaboration"
• How Humana is using Drupal to Drive Repeat Visitors with Personalized, Multi-
channel Campaigns"
http://acquia.com/resources/webinars"

3. State of the Market

4. Inside Many Large Organizations,
the Web Is Broken
Microsite Microsite
Intranet
Landing Page
Web Content Social
Management Community
Blog
Business
platform Software
Corp-com
site Microsite
Extranet
Event site
Media
gallery
Main website Wiki
Product eCommerce
site site
Promotion Microsite
eCommerce

5. Inside Many Large Organizations,
the Web Is Broken
Microsite
Intranet
Microsite
Web Content Landing Page
Blog Microsite Social
Management Event site
Business
Main website Extranet Software
Corp-com Wiki
site Community
platform
Media
gallery Product
site
Promotion
Microsite
Ecommerce
site
eCommerce

6. Solutions are required to bridge the Gap
Between Marketing and IT
Marketing IT Challenges
Challenges (CMO) (CIO)
Mobile optimized experiences Mobile app development
Harness social media Big data / web scale
Mass personalization / testing Increase return from analytics
Translation Localization costs / quality
Managing digital assets Content availability
Marketing dashboards / reporting Platform integration / ecosystem

7. Solutions are required to bridge the Gap
Between Marketing and IT
Marketing IT Challenges
Challenges (CMO) exchanging ideas (CIO)
Mobile optimized experiences Mobile app development
Harness social media Big data / web scale
Mass personalization / testing Increase return from analytics
Translation Localization costs / quality
Managing digital assets Content availability
Marketing dashboards / reporting Platform integration / ecosystem

8. How is OpenWEM Different from Proprietary
WEM approaches?
Are you are experiencing any of these
symptoms?
• Stifled innovation with closed-loop development
• Reduced time-to-market with heavy dev needs
• Unmanageable, siloed islands of excellence across
core marketing competencies
• Lock-in from one set of infrastructure and tools
• Budgetary pressure from large upfront capex
payments or ongoing maintenance fees
• Immature cloud models disrupting operations

9. Offering Digital Marketing Freedom and Flexibility…
Simplified Digital
No Lock-in! Experiences!
Open SaaS model offers
Lowest solution TCO
freedom to move your
and the fastest learning curve
customers digital experiences
amongst developers
to any "
and Digital Marketers."
Unmatched Mature Cloud
Innovation! Model!
Accelerate innovation from Leverage mature, optimized
idea to experience at web cloud deployment models
speed across any channel or and offers operational models
device." to map spending plans to
successes.
Unified Platform! Best of Breed!
Create unforgettable customer Empower the business to mix and
experiences by leveraging a match sales and marketing tools in a
unified platform for content, "string of pearls" approach for
community, and commerce." maximum business impact"

10. Unified Experiences for the Digital Consumer
Deliver targeted promotions to
refined customer segments
Deliver campaigns
across channels
Leverage rich media
to deliver immersive
experiences and
campaigns
Drive conversion rates
through personalized content
Leverage user generated
content including comments
or ratings about products

11. Unified Experiences for the Digital Consumer
Foster self-organizing
Deliver targeted promotions to collaboration across customer
refined customer segments segments / groups
Deliver campaigns
Create community
across channels
websites and media
Leverage rich media
to deliver immersive Connect and create
experiences and loyal brand advocates
campaigns on mobile apps and
owned media
Drive conversion rates
through personalized content
Leverage user generated
content including comments
or ratings about products

12. Unified Experiences for the Digital Consumer
Foster self-organizing
Deliver targeted promotions to collaboration across customer
refined customer segments segments / groups
Deliver campaigns
Create community
across channels
websites and media
Leverage rich media
to deliver immersive Connect and create
experiences and loyal brand advocates
campaigns on mobile apps and
owned media
Drive conversion rates
through personalized content
Leverage user generated Optimize online shopping
content including comments across channels and devices
or ratings about products
Engage in the selection/
Embrace digital Offer clear guidance shopping conversation across
engagement in store about products channels (forums)
environments and services

13. Optimize Content Marketing
Search Optimization
Customers need to find the content on your site
1.
Lead Generation
2. Content needs to drive leads and calls to action
Social Media
3. Content needs to be sharable to expand
your messaging reach
4. Email + Lead Nurturing
Get the content in the hands of your contact
database and execute lead nurturing campaigns
5.
Measurement
Using analytics measure the effectiveness
of your content and iterate

14. Optimize Community Marketing
Social Marketing
Build strong brand advocates that do your selling for you.
1.
Social Intranet
2. Take employee collaboration and communications to
the next level with deep social connections
Social CRM
3. Improve support, self-service and loyalty by
tracking customers across social communities
4. Communities for Innovation
Maximize engagement with external
stakeholders, including customer partner and
5. dev communities to drive innovation from expert
to expert interaction

15. OpenWEM: Social isn’t a new stack, it’s the stack
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5
Collaborate across
Collaborate on Collaborate in Groups Collaborate across Enterprise Social
Documents, Groups
Documents Internally Documents & Groups Services
and the Open Web
Internal Internal Internal & External Internal & External Internal & External
Simple Social Social Social Web Social
Intranets Intranets Communities Experiences Enterprise
Teams collaborate Social There is social Social is a infused
on documents and Collaboration gains conversion into the Social becomes
interact in acceptance between content organization as embedded as a
collaboration internally across and community connected services enterprise shared
spaces. people, process, experiences. for content, service across
and technology communities and applications and as
within internal web experiences. a cultural way of
teams and groups. working.
Past +0-1 yrs +1-2 yrs +2-3 yrs +3-4 yrs

16. Drupal Commons 3.0

17. Drupal Commons 3.0

18. What Makes Drupal Commons Unique?
Built by a global community, for communities
• Update campaigns and content seamlessly within
one toolset
• Deliver the next generation social intranet that joins
content with collaboration for accelerated
knowledge sharing and marketing campaigns
• Build high performance project teams that accelerate
idea to experience and maximize team success
• Maximize engagement with customer, partner, and
developer communities by connecting experts with
experts

19. Follow Content and Get Notified Fast
• Trending relevant content
reduces noise and improves
usability

20. Group Information Exchange
• Follow or post content into an
open group.
• Create content in a group and get
listed and become subscribed
automatically.
• Group homepages feature a
handy browsing widget that
makes it easy to drill down into
different types of content within a
group
- Post new content and see the newly
posted content all as part of one
integrated workflow.

21. Mobile Collaboration: Anytime, Anywhere
• Out of the Box
Responsive Design
Templates for
Smartphone, Tablet,
and Desktop

22. Members Can Create Personalized
Experiences
• Personal & group
dashboards
• Social bookmarking
• Curated content
• Subscriptions to
content &
discussions
Users work the way they want with dashboards

23. Content plus Community
• No need for separate CMS
& integration
• Preset, and configurable
content types
• Self-organizing or managed
groups
• Pre-defined content views
• Free tagging and pre-
defined vocabularies

24. Community Managers Track
& Analyze Results
• Participation &
engagement metrics
- New Users
- Content
- Comments
- Group joins
- Variable date ranges
• Complements Google
Analytics

25. Developers Have Freedom to Innovate
• Extend Commons with 9k+ modules
• Open standards support:
- Document management
- Application integration
- User access & authentication

26. Case Study: Daimler
Social Research!
Results:
Challenges:
• Allowed users to score their advertising
Daimler creates an award-winning
• Needed to be able to better understand an
easy and cost-effective way to recognize new
•
trends with their target group for their
campaigns, resulting in over 2,000CASE STUDY
user rating
Now have the whole toolbox of quantitative
market research site with Commons
Mercedes-Benz brand of compact cars
•
market research at their fingertips.
Generated over 7,000 comments on 300 topics
cquia Commons speeds launch, while Acquia Cloud keeps it running
Drupal Solution: • Received the “Best Study 2011” award from
• In house Developers built the system on the Federal Association of German Market and
time and on schedule without huge PS Social Researchers
aimler broke new ground to gain valuable
engagement.
• Hosted on Acquia Managed Cloud,
sights into the needs and desires of one of its • R
optimized to enhance Commons’ reliability
ost important customer target groups, 20- to
and speed.
-year-old compact car drivers.including Computer
• Group participation With little
ecedent to relyAidedDaimler decided that the
on, Web Interviewing (CAWI)
questionnaires, hosted chats, an interactive
est way to understand their target group was a
forum, and creativity contests.
cial community Drupal:
Why website.
• Commons had so many community features “Commons has proven itself as a reliable platform that made it easy
ars Insight (stars-insight.com) offers featuresthere
already implemented out of the box, for us to quickly and flexibly realize our ideas.”
— Ullrich Neiss, Lead Project Manager, crowd-creation
entice the target group anything left to add
was hardly to participate,
cluding Computer Aided Web Interviewing
AWI) questionnaires, hosted chats, an Daimler’s “Stars Insight” site gathers opinions about its popular
teractive forum, and creativity contests. Acquia Mercedes-Benz brand, allowing fans to contribute ideas for
ommons turned out to be the perfect solution for

27. Demo

28. Content-Rich Community Experiences"
• Built on Drupal 7"
• Modular architecture
speeds innovation"
• Open, standards-based
platform gives
unparalleled flexibility"
• Facilitate structured and
ad hoc collaboration"
• Complete control over
brand experience "

29. Questions"
• For more information visit: http://www.acquia.com"
• Follow us: @acquia and @drupalcommons"
• Contact us: sales@acquia.com or 888.9.ACQUIA"
Today’s slides & webinar recording will be posted to:"
http://acquia.com/resources/recorded_webinars"