This document discusses powerful mobile strategies for non-governmental organizations (NGOs). It begins by outlining major trends in mobile technology, such as the explosion of mobile users and the rise of mobile devices as the primary means of internet access. It then discusses using open source platforms like Drupal to build a mobile strategy. Seven specific mobile strategies for NGOs are presented: mobilizing existing web platforms; using Open Data Kit; building native mobile apps with a Drupal backend; responsive web design; adopting a "mobile first" approach; starting with mobilized email; and using voice over internet protocol (VOIP) with Drupal. The document concludes by providing resources for mobile development.

1. POWERFUL MOBILE
STRATEGIES FOR NGOs
#mobileNGO

2. AARON PAVA
@ CIVICACTIONS
@ MOBILEFORGOOD
@ PAVA

3. AGENDA
❖ The Big Trends in Mobile Technology
❖ Drupal & FOSS in your Mobile Strategy
❖ Mobile Strategies for NGOs
❖ Additional Resources
❖ Open Discussion and Q&A

4. THE MOBILE TOOLS AND
STRATEGIES YOU NEED
ARE OUT THERE.
#mobileNGO

5. NGOS MUST INVEST IN A
MOBILE STRATEGY OR
RISK IRRELEVANCE.
#mobileNGO

6. The Big Trends in
Mobile Technology

7. Mobile is Exploding
#mobileNGO

8. #mobileNGO

9. One Million Users
America Online 9 years
Facebook 9 months
Draw Something 9 days
#mobileNGO

10. Mobile phones will overtake PCs
as the most common Web access
devices worldwide next year.
#mobileNGO

11. The Real
Personal Computer
#mobileNGO

12. Think “Mobile First”
#mobileNGO

13. Mobile Extends Your
Capabilities
#mobileNGO

14. MOBILE EXTENDS YOUR CAPABILITIES
❖ Multi-Touch & Gesture Input
❖ Precise Location Detection
❖ Accelerometer
❖ Orientation & Digital Compass
❖ Audio Input from Mic / Output to Speaker
❖ Video & Image Capture
#mobileNGO

15. MOBILE EXTENDS YOUR CAPABILITIES
❖ Push: Real-Time “Instant” Notifications
❖ Bluetooth: Connect Devices to Others
❖ Proximity: Closeness to Physical Objects
❖ Light/Dark Environment Awareness
❖ Haptic Feedback: “Feel” Different Surfaces
❖ RFID Readers, QR Readers, NFC
#mobileNGO

16. Mobile Users are Not
Always Distracted
#mobileNGO

17. Drupal & FOSS in your
Mobile Strategy

18. WHAT DO WE MEAN BY OPEN?
❖ Free & Open Source Software (like Drupal!)
❖ Open APIs
❖ Access to Source Code
❖ Transparency & Open Governance
❖ Inclusiveness

19. 7 Mobile Strategies
for NGOs

20. 7 MOBILE STRATEGIES FOR NGOs
❖ Mobilize Existing Web Platform
❖ Open Data Kit
❖ Native Mobile App with Drupal Backend
❖ Responsive Web Design
❖ Really Think “Mobile First”
❖ Start with Mobilized Email
❖ VOIP Drupal

21. Mobilize Existing
Web Platforms
#mobileNGO

22. Open Data Kit
#mobileNGO

23. Image Credit: http://mashable.com/2012/06/08/android-brazil-rainforest/
#mobileNGO

24. Native Mobile App
with Drupal Backend
#mobileNGO

25. #mobileNGO

26. Responsive Web
Design
#mobileNGO

27. #mobileNGO

28. REALLY Think
“Mobile First”
#mobileNGO

29. #mobileNGO

30. Start with
Mobilized Email
#mobileNGO

31. VOIP Drupal
#mobileNGO

32. VOIP DRUPAL EXAMPLES
❖ Voice/SMS-based Get Out the Vote Campaigns
❖ Phone-based Community Surveys
❖ PTA and Other Meeting Reminders
❖ Real-Time Weather Reports in Rural Areas
❖ Group Voicemail to Constituents
❖ Crop Price Information for Farmers

33. Let’s Mobilize!
#mobileNGO

34. Resources

35. FAVORITE READING RESOURCES
❖ http://www.lukew.com/
❖ http://mobileactive.org/
❖ http://www.mobilemarketer.com/
❖ http://mashable.com/mobile/

36. TECHNICAL RESOURCES
❖ Drupal RWD: Adaptivetheme & Omega
❖ http://responsive.is/
❖ http://www.mobilephoneemulator.com/
❖ http://voipdrupal.org

37. Open Discussion
and Q&A

38. POWERFUL MOBILE
STRATEGIES FOR NGOs
Aaron Pava @ pava
civicactions.com @ civicactions
#mobileNGO @ mobileforgood