Sensible social media

Social Media Toolkit
for Business
Sensible

olkit, and taking the first step to
pany!
help growing businesses develop
Part of that mission involves
get started.
tool on the Whole Brain Group
e. The Sensible Social Media
ssful we decided to create a series
etting crazy goals for themselves.
ensible Blogging Checklist. If you
ocial media marketing and
ts can help.
trategy, we also have created
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eting presence, helping you attract
hips with potential customers.
Thank you for downloading our Sensible Social Media Toolkit for Businesses,
and taking the first step in developing a social media strategy for your company!
Our mission here at the Whole Brain Group is to help growing businesses develop
and execute successful digital marketing plans. Part of that mission involves
providing businesses with the tools they need to get started.
When we published our first sensible marketing tool on the Whole Brain Group
blog, we had no idea what a huge hit it would be. The Sensible Social Media
Checklist for Businesses was so successful that we decided to create a series of
Sensible Marketing Tools to help businesses stop setting crazy goals for
themselves!
This toolkit contains our most popular tools - the Sensible Social Media Checklist,
the Sensible Blogging Checklist, the Tweet Chat Guide for Business, and six
detailed strategy worksheets for LinkedIn, Facebook, Twitter, Pinterest, Google+,
and YouTube.
We hope you find it easy to follow our suggestions to create a consistent social
media presence, to attract like-minded people and build trust and relationships
with potential customers.
If you have questions, or are struggling to get started with your strategy, please
don’t hesitate to contact us for help!
Summary
The Whole Brain Group
@wholebrainprez
msmith@thewholebraingroup.com
, Head Brainiac

Social Media Worksheets
1. Facebook
2. Twitter
3. YouTube
4. Pinterest
5. Google+
6. Linked-In
Social Media Checklists
1. Sensible Social Media Checklist
2. Sensible Blogging Checklist
3. Tweet Chats for Business
Next Steps
Company Overview
Table of Contents:

Build awareness of my organization or product
Establish industry expertise
Build a following of fans
Announce events and news
Update fans of my product or service
Other:
Objectives
Integrate with my blog postings
Monitor my brand and reputation
Fundraising activities
Post pictures, video, and other rich content
Update my friends and family on my status
What is your objective for creating a Facebook page?
Do you have pictures and videos you can post to build interest?
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688
Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Liked

Through my Facebook network of friends
With a badge on my website
Talk about it on my Twitter account
Other:
How will you build your fan base and advertise your page?
Post about it on my blog
Social Ads on Facebook
Posting relevant content and discussions
How many fans do you think you can get in the ﬁrst....
• Month: _____________
• 3 months: ___________
• 6 months: ___________
• Year: _______________
Are you going to post events and monitor attendance?
List three discussion topics you can post to get conversation going about your brand:
1. _______________________________________________
2. _______________________________________________
3. _______________________________________________
How often are you going to monitor your page statistics?

Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Listen and Learn - Follow Industry Experts
Build brand awareness
Monitor industry trends
Other:
Objectives
Bookmark great content
Look for leads and opportunities
Update my colleagues on things I am working on
Topics to Tweet about
1. __________________________________________
2. __________________________________________
3. __________________________________________
Add my @username to my email signature
Put my @username on my business card
Follow other people
Other:
How are you going to get people to follow you?
Put a badge on my webpage
Put a badge on my blog
Word of mouth
4. __________________________________________
5. __________________________________________
6. __________________________________________

Who are you going to follow?
Do you need multiple Twitter accounts to separate business from personal? Or individual
and company identities?
How are you going to measure your success? How often?
What tools will you use to manage your account(s)?

Build product awareness
Increase brand awareness
Give a behind-the-scenes peek at the business
Other:
Objectives
Post videos relevant to my industry
Build a subscriber list
Topics to create videos about:
Examples: Office tour, Product demonstration, Client testimonials
• •
• •
• •
Keyphrases you want videos to rank for:
• •
• •
• •
Invite customers on email list to follow
Cross post on other social media channels
Other:
Subscribe to other relevant YouTube pages
Add a badge to my website
Use keyphrases important to my business on each video
How will you increase your page views and subscriber count?
+ Browse channels
Subscriptions
Add subscriptions
Username:
Password:
URL:
Posting frequency:
Time commitment:
Responsible party:
My channel
Videos
Likes
History
Watch Later

Where will you share your videos?
What metrics will you track?
What makes your channel a success?

Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Drive trafﬁc to my website
Cultivate a community
Objectives
Update fans on new products
Post rich content, such as pictures or videos
Other:
Upload contact list and invite to follow
With a badge on my page
Cross-post on other social networks
Other:
How will you build your Pinterest follower base and advertise your page?
Post relevant content about your business
Use keywords clients are searching for
Properly list items under Pinterest categories
What are some boards you can create that will be relevant to your audience’s interests?
Examples:
• Nonprofits your business supports
• Local or industry news
• Items in business logo color
• Products or services you sell
• Complementary items to your products/services
Add+ About
20 likes 1 comment 10 repins
via The Whole Brain Group

How many followers do you think you can get in the ﬁrst....
• Month: _____________
• 3 months: ___________
• 6 months: ___________
• Year: _______________
What kind of pinning contest can you run on your board to increase follower count and
drive up the number of pins?
What metrics will you track month over month?

Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Build a following in your circles
Update followers about products or services
Other:
Objectives
Monitor my brand reputation
Improve search engine ranking for my website
Do you have a repository of content, such as photos and videos that you can add to
your page?
Have you claimed your Google Places page and linked it with your Plus account?

Worksheet provided by: The Whole Brain Group
109 E. Ann Street, Ann Arbor, MI 48104 | (734) 929-0431 | thewholebraingroup.com
Through my existing contact list
With a +1 button on my website and blog posts
Post about it on my blog
How will you build your circles and advertise your page?
PPC Ads on Google
Being relevant to my target audience
Other:
How many people/businesses do you think you can add to your circles in the ﬁrst...
• Month: _____________
• 3 months: ___________
• 6 months: ___________
• Year: _______________
Are you going to create events and monitor attendance?
What topics will you post about that are relevant to your target audience?
What will you talk about during a Google Hangout?
Name three metrics that you will track each month to determine success.

Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Link with colleagues you know
Make connections with people who have similar
interests
Build awareness of your company
Build a community of like-minded indiciduals who
want to network with each other
Other:
Objectives
Look for leads and job opportunities
Integrate with your blog postings
Conduct polls and surveys
Advertise your products or services
Personal Profiles & Networks
Have you created a standard blurb for your company that all individuals should use in their profiles? If
not, draft one here:
Do people know about it, and know where to find it?
Home Profile Contacts Groups Jobs Inbox Companies
6 First-Degree Connections
14 Employees on Linked-In
View all connections >>
1ST 1ST YOU

Have you agreed on standards for posting status updates (they should be professional, not announce
how hungover they are, etc.)? If not, jot down some bullet points here:
• •
• •
• •
How will you connect with people you know?
How will you utilize these connections to attain your business goals?
Group Participation
What is the objective of joining the group you have selected?
Does your participation in the group enhance or detract from your professional image?
How are you planning to participate in the group? Learner vs. Expert Role.
What kind of news or discussions could you post?
How else might you connect with other like-minded people through participation in the group?

Sensible
forbusinesses
blogpost
Share the link on FB, Twitter, LinkedIn and Google+
Write ___ new blog
post(s) each week
Target keywords:
1.
2.
3.
Find and “Like” 5 new pages
Post about 2
interesting topics
related to
our business
Update our company page status daily
Ask people to comment, like, or share posts
Pro Tip: Don’t forget to tag people and pages in your posts
Pro Tip: Use your target keywords in post titles and blog content
Re-tweet 2 interesting
tweets a day
Send at least 3 new tweets daily
- Business related - Fun & interesting
- Promotional - Circulate our blog posts
Follow 10 new people
per week
Pro Tip: Add #hashtags so your posts appear in trending topics
Connect with 3-5 new
people per week
Follow
new
companies
Update our
company proﬁle
and status
Ask for 1-2 recommendations
per week
Pro Tip: Post relevant blog posts in groups in which you belong, and ask for feedback

Subscribe to 3 new channels in our industry each week
Find 3 new videos each week to share on Facebook, Twitter, & Google+
Plan a video that showcases an area of our businesses expertise
Have video capability at special events our company hosts or
attends each month. Ask for brief interviews to post to YouTube
Pro Tip: Keep the videos relevant to your industry, but don’t forget to sprinkle in some fun.
Add 5 new people to
our circles each week
Share
Offer a Google+ Hangout
session for a related
topic in our industry
Host a monthly Google+ Hangout session for a
topic in our industry*
Pro Tip: make sure your posts are set to "Public" to reach
maximum users/search
Share content at least twice a day to our
personal Google+ proﬁle & company page
* Use Google+ Events to publicize it
Add+ About
Pro Tip:
Always use
keywords in
your pin
descriptions
& board titles
Each month, post product images
and examples of our work from
our company website as pins
leading back to the site
Follow 5 new interesting and inspiring pin boards
each week from other users related to our ﬁeld
Add 1 new board
that contains
at least 6 new
pins each week
Edit
www.thewholebraingroup.comdesigned by:

What are your objectives for the blog?
Who are you hoping to reach?
Top problems they are trying to solve or
pains they may have:
1.__________________________________
2.__________________________________
3.__________________________________
Know Your Audience
Know Your Business Goals
• Inform your readers about your business mission & values
• Educate consumers about your products & services
• Establish yourself as an expert in your industry
•
•
Age Range: _________________________
Gender: _____% men _____% women
Occupation: ________________________
Income Level: _______________________
Education Level: _____________________
Type of industry: ____________________
# of Employees: _____________________
Type of Business: ____________________
Revenue: ___________________________
Location(local/national): __________________
Use this information to develop an
ideal audience persona and to tailor
the content of your posts
What now?
Everything you need to know about
creating a successful blog for business
Blogging Checklist

Subscribe!
Have you chosen content that serves both your business goals AND your audience?
Make sure your blog is user-friendly
• There is at least one image, a descriptive picture, or eye-
catching graphic to encourage people to click on the link
• Blog post is under 350 words
• The post is introduced with a catchy title
• Bullet points are used to break up large sections
• Videos, infographics, pictures, etc.
• Add your own spin
• Give them credit with a back link
• Give them credit on social media
Plan Your Content Strategy
Design & Usability
Content & Readability
Pick 5 topic categories
to focus your blog posts
Create a new blog post with
original content ____x a week/month
Create a new blog post with
repurposed content ____ x a week/month
Develop relationships with bloggers in
your industry and ask them to write guest
blog posts
1
2
3
4
5
My blog has a search function
People can subscribe to my blog
Users can navigate to previous blog posts
My blog is easily accessible from my homepage
Users can easily share my post on social media sites
yes no

• The post focuses on one or two keywords or phrases
• Keywords also appear in the blog post title
• The post is tagged with the chosen keywords
• The meta description includes detailed or expressive text
that encourages clicks
• Headings and subheadings appear in the blog post
and also feature keywords
• Keywords are in the alt text of any images or graphics
Search Engine Optimization
Encourage Engagement
After You Post
• There are links within the post to other relevant pages or
blog posts on your website
• A Call to Action appears at the end of your post
• Seek participation by asking for comments, questions,
or feedback
• Ask others to share the post on social media
Post is shared on
social media sites:
- Facebook
- LinkedIn
- Twitter
- Pinterest
734.929.0431 | 109 East Ann Street Ann Arbor, MI 48104
Facebook.com/wholebraingroup | Twitter.com/wholebraingroup
thewholebraingroup.com
designed by:

TweetChats
Tipsforcreatingandhosting
FOR BUSINESS
Why host a Tweet chat?
-Show thought leadership in your industry
-Drive traffic to your website
-Promote your overall marketing message
-Engage directly with your customer base and get feedback
What is a Tweet chat?
A Tweet Chat is a public Twitter conversation on a specific day/time about a specific topic
using a unique hashtag.
Are you in?
Let’s get started!
Who will host/moderate the chat?
TIP: It is helpful to have two moderators for each chat when getting started. They can chat
with each other to begin the conversation or when participation lulls.
1. _______________________________________
_______________________________________
2. _______________________________________
_______________________________________
3. _______________________________________
_______________________________________
4. _______________________________________
_______________________________________
5. _______________________________________
6. _______________________________________
_______________________________________
7. _______________________________________
_______________________________________
8. _______________________________________
_______________________________________
9. _______________________________________
_______________________________________
10. ______________________________________
Plan out the Tweet chat topics for the first three events, and write up 10 questions
or so to ask the participants throughout the chat to keep things moving.
? Why do you want to host a Tweet chat? Knowing this will guide the rest of your
planning. (See - Why host a Tweet chat?)
1st - Strategize!

Determine the chat frequency. Will you host the chat monthly, bi-weekly, or even
weekly? Think carefully about how much time you have available to participate.
TIP: Once you decide, try to stick to that schedule for three months to build up a
following.
Post a link to the blog post and the landing page on your social media sites each
week leading up to the chat.
2nd - Details, details
# Pick out a unique Twitter hashtag.
Check the un-ofﬁcial Tweet Chat schedule. Is it already being used?
http://bit.ly/googletweetchat
Try a search on Twitter, has it been used frequently?
TIP: Check urbandictionary.com - has your topic name been
associated with something... unsavory?
3rd - Promote!
+ Add chat information to http://bit.ly/googletweetchat
Write a “framing” blog post that details the upcoming topic, what the audience
can expect during the chat, and link to the landing page.
TIP: Give them homework! Assign a relevant article that will prepare them to
participate fully in the chat.
Create a landing page on http://twebevent.com/ or design one and host it on
your own website.
Include a short write-up including who is moderating and what the topic is.
TIP: Don’t forget the tags!
Pick the date/time of the chat.
For example, every 3rd Monday at 7 PM.
TIP: Think about the time zone that most of the participants
are from, and when they will mostly likely participate.
______ / ______ / _______ ____ : ____ AM/PM

Moderators should meet internally to discuss the chat and anything learned
during the event to make the next chat even better.
4th - Chat Day
Use a tool like http://chirpstory.com/ or http://storify.com/ to create an
archive of the chat.
TIP: Use the reverse order button on chirpstory to make it read
chronologically. Share on social media.
Write a blog post that summarizes the conversation, highlighting anything
especially interesting or noteworthy. Make sure to link to the archive, and
announce the date/time of the next chat.
TIP: Call out a “chat hero,” someone who contributed signiﬁcantly to the chat.
Make sure the moderators are prepared, and have things to discuss to keep the
conversation moving.
Remind your audience about the chat at least a couple hours before the chat.
When the chat begins, each moderator should
announce that the chat has begun, link to landing
page, and USE THE HASHTAG FOR EVERY MESSAGE!
Summarize important points throughout.
At the end of the designated
time, thank everyone for joining,
and let them know that you will
send out a link to the transcript.
5th - Post-chat wrap up
thewholebraingroup.comdesigned by:

1. Determine Whether Website Design is Right for You
2. Ensure that Your Website’s Assets are In Order and Safe
3. Formatting Your Homepage
4. Focus on Consistent Original Content that Attracts & Converts
5. Formatting Your Landing Pages
6. Conduct Conversion Experiments
7. Review Your Metrics on Visitors and Leads
1 MARKETSHARE.HITSLINK.COM, OCTOBER 2010
2 Hubspot, THE SCIENCE OF WEBSITE REDESIGN, JUNE 2011
3 Hubspot, 2010
4 HubSpot, State of Inbound Marketing Lead Generation Report, 2010
5 Hubspot, Webinar Redesign Strategy, 2010
So What?
Next Steps
Company Overview
Sources, Unless Cited
Seven Steps to Website Redesign Heaven
Table of Contents:
Other:
Objectives
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Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Liked
Next Steps: Free Marketing Consultation
Now that you have the tools you need to plan your social media strategy, you might
be thinking more about your overall marketing efforts. Overwhelmed? We can help!
Talk to a Whole Brain Group expert about how a smart marketing strategy can help
your company generate more traffic, leads, and sales. Visit our website to sign up
for your FREE consultation today!
A Free Consultation Includes
• 30 minute phone call or web conference
• An evaluation of your current marketing
efforts, including social media and pay
per-click
• Expert advice for next steps in
generating more traffic, leads, and sales
online
Download our Internet Marketing eBook:
Request your FREE consultation at
http://bit.ly/SAxIVY or by scanning
the QR code below:
A Free Site Evaluation Includes
Next Steps: Free Website Evaluation
marketing experts about how an improved web design can help your company
you have one
need one
up against your competitors
generating more traffic, leads, and
sales online
Request your Free Website
Evaluation today:
Still not sure about redesigning your website? Download our
Internet Marketing eBook:
http://bit.ly/QGGF1i
The Essential Step-by-Step
Guide to Internet Marketing
The Building Blocks for Succeeding With Marketing on the Web

company overview
The Whole Brain Group is committed to
helping growing businesses develop and
execute digital marketing plans that com-
plement their strategic visions and provide
measurable results using our expertise in
web design, development, social media,
content, and pay-per-click advertising.
a partner in their growth, because they
know we are passionate about taking
an integrated approach to helping them
achieve their business goals.
We strive to combine the logical & tactical
About us Integrated Marketing
Website Support
Design
Pay-Per-Click
Social Media
Training & Education
Marketing Service Available:
Other:
Objectives
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Ypsilanti
688
Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Liked

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