Discover our selection of advertising media cases for October 2013: the best of creativity in communications operations worldwide.

1. OCTOBER 2013

2. ABOUT
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worldwide
inspiration
creative trends
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Creative library with 150.000 pieces of creative work (all
media types)
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the
competition, get inspired
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
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OCTOBER 2013

3. This month, discover the following…
Business Sectors
Culture/Leisure
Restaurants
Automotive
Public Interest
Hygiene
Brands
Tochka G Museum of Erotic Art
McDonald’s
Skoda
Domestos
Agencies
Y&R, Russia
DDB Group, Singapore
BBDO Group, Russia
DLKW Lowe
Media/Channels
Outdoor/Ambient
Promotion
OCTOBER 2013

4. CULTURE/LEISURE
Hijack the visit
Y&R lures customers to the Moscow
Erotic Art Museum
Moscow’s Erotic Art Museum, Tochka G (“G
Spot”), was suffering from limp visitor figures. Y&R
decided to attract more conventional museum
visitors to the venue via a channel they were familiar
with. Visitors to the rather staid Pushkin Museum
were offered free audio guides – with a difference.
The boring audio description of one of the paintings
was transformed into a fun, sexy and erotic tale…
OCTOBER 2013

5. CULTURE/LEISURE
Hijack the visit
Click on image to watch the
complete case
SEPTEMBER 2013

6. RESTAURANTS
Interactivity enters McDonald’s Restaurants.
Restaurant tables become virtual
racetracks for kids
McDonald’s has long been positioned as a
haven for families with children. So it
transformed its tables into interactive
playgrounds by sticking special NFC (near-field
communication) tags beneath them. With the
aid of a free app, smartphones that came into
contact with the tables could now be used to
drive a car through a virtual world, pilot a
spacecraft, or play mini games…
OCTOBER 2013

7. RESTAURANTS
Interactivity enters McDonald’s Restaurants.
Restaurant tables become virtual racetracks for kids
Click on image to watch the
complete case
OCTOBER 2013

8. AUTOMOTIVE
The first in-car hostel in Moscow
An unusual way of launching a new car
Ideal for young drivers, the Skoda Fabia is also
described as having the most spacious interior in
its category. To illustrate this, the car was
transformed into a real hostel, with a comfortable
double-bed, pillows, free Wi-Fi, and everything
else required for a comfortable stay. Young people
came across the Skoda Hostel while seeking
hostels in Moscow on booking websites…
OCTOBER 2013

9. AUTOMOTIVE
The first in-car hostel in Moscow
An unusual way of launching a new car
Click on image to watch the
complete case
OCTOBER 2013

10. PUBLIC INTEREST
A CSR Ambient about a usual privacy place
Toilets for Health. Domestos exposes
the issue of open defecation
Over one billion people worldwide have no access to
a toilet and are forced to go in the open with the
obvious hygiene and privacy issues. Domestos &
Unilever is the brand leading the fight against germs,
and wanted to raise awareness of the issue. DLKW
Lowe has created an ambient outdoor installation. (A
cubicle free toilet with a one-way mirror was placed
in the center of London)…
OCTOBER 2013

11. PUBLIC INTEREST
A CSR Ambient about a usual privacy place
Toilets for Health. Domestos exposes the issue of open
defecation
SEE THE COMPLETE CASE
OCTOBER 2013

12. Last month showcase
(To see last month’s selection, click HERE)

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
OCTOBER 2013