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Media Pack 2013
About the Newsletter
A Word About Wind delivers regular industry intelligence to the
people who need it most.

Drawing on over 100 trusted industry sources, it tracks all the
breaking stories so that you don't have to. 

The easy to read format is delivered direct to over 2,500 senior
finance and investment professionals, by 8.00am (GMT), three
times a week.

The digest can be read in five minutes and is solely focused on
the European wind energy markets.



                               A Word About Wind’s subscriber base reads like a
                               veritable ‘who’s who’ of the wind energy industry.

                                                                   Associate Director, HSBC
Who Reads?




A Word About Wind is read by over 2,500 senior investment professionals who simply don’t have the time
to wade through the newspapers and trade journals every day.

Our community is made up of some of the very best finance houses, banks, venture capitalists, and private
equity units working around the world.

Within the public sector, we are read by senior civil servants, ministers and departmental chief executives.
Our Community
Our community draws its strength from a   Uniquely diverse readership across the
unique mix of three characteristics:      entire supply chain

1. Market diversity                          Finance & Investor
                                             Utilities & Trading Houses
                                             Developers
2. Global reach                              Consultants
                                             OEMs & Manufacturers
                                             Legal services
                                             Insurance
3. Senior industry readership

Global geographic reach
                                            Senior decision-makers
   Europe
   UK
   Americas
   Asia & Australasia                           C-Level
   Middle East & Africa                         General management
                                                Sales & marketing
                                                Other
What We Offer

There are three main ways to get involved with A


                                                   96% 7%
Word About Wind from a commercial standpoint:


1. Gold and Silver Partnership
                                                   of partners would      click through rate on
                                                   recommend              newsletter
2. Newsletter Banner Advertising                   partnership to other   advertisements
                                                   firms

3. Website Advertising
                                                   24% 16%
                                                   newsletter open        industry average
                                                   rate per edition       open rate
1. Gold & Silver Partnership

We offer a select number of commercial
partnerships per year. Benefits include:


        Access                                     Insight
        Complimentary access to our                Market analysis, country reports,
        exclusive, invitation-only events          company perception audits and
                                                   more…




                       Exposure
                       Advertising exposure to over 2,500
                       senior industry decision-makers and
                       financiers who read our newsletter and
                       regularly visit our website
1. Gold & Silver Partnership




                        Exposure
                        Gold and Silver Official Partners appear in every
                        edition of the newsletter. No more than two Gold
                        Official Partners and five Silver Official Partners
                        appear in every edition.




                               GOLD	
  PARTNERS


                               SILVER	
  PARTNERS
1. Gold & Silver Partnership


Access to our exclusive events
Gold partnership provides you with complimentary access
to our exclusive, invitation-only quarterly events.
                                                            91%
                                                            of attendees rate our events
                                                            as better than other
We typically invite 50 senior industry decision-makers to   networking forums
our events, which provide a unique opportunity to
network and gain insight into the wind energy industry.

Each Spring we hold an event on Financing Offshore Wind,
which we hosted this year in association with HSBC.

For information on upcoming events, get in touch with us
at:

             events@awordaboutwind.com
With	
  its	
  finger	
  on	
  the	
  
1. Gold & Silver Partnership: A Comparison                      pulse,	
  A	
  Word	
  About	
  
                                                                Wind	
  is	
  my	
  first	
  port	
  of	
  
                                                                call	
  for	
  the	
  latest	
  
                                                                industry	
  news	
  and	
  
                                GOLD PARTNER   SILVER PARTNER   views.

   Preferential newsletter                                                   Senior Executive, GCube
         positioning                 ✔
 Complimentary access to A
    Word About Wind                  ✔
   conferences & events

Advance warning of future A
Word About Wind conferences          ✔               ✔
         & events

    Partnership & affiliate
          discounts
                                     ✔               ✔

  Full colour newsletter and
         website logo
                                     ✔               ✔

Company website link & logo
      click through
                                     ✔               ✔

 Html & plain text newsletter
        compatibility
                                     ✔               ✔

A Word About Wind website
      logo inclusion
                                     ✔               ✔
2. Newsletter Banner Advertising                                                                                         In an industry filled with
                                                                                                                           hype, A Word About Wind
Newsletter banners appear in every edition throughout the month and are
                                                                                                                           delivers smart, concise
available at either the top or the bottom of the page. Given reader interactivity                                          industry intelligence.
and engagement both opportunities offer good market exposure.

                                                                                                                                   Account Manager, SSE
                                                                                                                                           Renewables




         TOP	
  BANNER	
  -­‐	
  £1,900 per month

                                                                                                       Both banner
                                                                                                     adverts offer the
                                                                                                     advertiser a static
                                                                                                    colour display, with
                                                                                                      a customisable
                                                                                                       website link.




    BOTTOM	
  BANNER	
  -­‐	
  £1,200 per month
Rates are in £ sterling – prevailing US dollar and Euro rates apply at time of booking. All rates
are exclusive of VAT, which will be charged at the appropriate rate, where applicable.
3. Website Advertising                                                        A useful and much-
                                                                              needed service, with
                                                                              helpful and informed
                                                                              industry updates.
Advertise on our homepage and attract the regular attention of our
community of senior professionals in the wind energy industry.                  Senior Executive, Department
                                                                                 of Energy & Climate Change
Advertising is completely customisable to your needs. Static or
dynamic, JPEG or JavaScript, tell us about what you want at:

advertise@awordaboutwind.com
                                    AD	
  BANNER	
  -­‐	
  £2,100 per month
Are you in the loop?




                Join the community today…
For further information about these and other commercial enquiries, please contact Adam Barber:

                                    +44 (0)20 7193 6013
                                 adam@awordaboutwind.com

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A Word About Wind: Media Pack 2013

  • 2. About the Newsletter A Word About Wind delivers regular industry intelligence to the people who need it most. Drawing on over 100 trusted industry sources, it tracks all the breaking stories so that you don't have to.  The easy to read format is delivered direct to over 2,500 senior finance and investment professionals, by 8.00am (GMT), three times a week. The digest can be read in five minutes and is solely focused on the European wind energy markets. A Word About Wind’s subscriber base reads like a veritable ‘who’s who’ of the wind energy industry. Associate Director, HSBC
  • 3. Who Reads? A Word About Wind is read by over 2,500 senior investment professionals who simply don’t have the time to wade through the newspapers and trade journals every day. Our community is made up of some of the very best finance houses, banks, venture capitalists, and private equity units working around the world. Within the public sector, we are read by senior civil servants, ministers and departmental chief executives.
  • 4. Our Community Our community draws its strength from a Uniquely diverse readership across the unique mix of three characteristics: entire supply chain 1. Market diversity Finance & Investor Utilities & Trading Houses Developers 2. Global reach Consultants OEMs & Manufacturers Legal services Insurance 3. Senior industry readership Global geographic reach Senior decision-makers Europe UK Americas Asia & Australasia C-Level Middle East & Africa General management Sales & marketing Other
  • 5. What We Offer There are three main ways to get involved with A 96% 7% Word About Wind from a commercial standpoint: 1. Gold and Silver Partnership of partners would click through rate on recommend newsletter 2. Newsletter Banner Advertising partnership to other advertisements firms 3. Website Advertising 24% 16% newsletter open industry average rate per edition open rate
  • 6. 1. Gold & Silver Partnership We offer a select number of commercial partnerships per year. Benefits include: Access Insight Complimentary access to our Market analysis, country reports, exclusive, invitation-only events company perception audits and more… Exposure Advertising exposure to over 2,500 senior industry decision-makers and financiers who read our newsletter and regularly visit our website
  • 7. 1. Gold & Silver Partnership Exposure Gold and Silver Official Partners appear in every edition of the newsletter. No more than two Gold Official Partners and five Silver Official Partners appear in every edition. GOLD  PARTNERS SILVER  PARTNERS
  • 8. 1. Gold & Silver Partnership Access to our exclusive events Gold partnership provides you with complimentary access to our exclusive, invitation-only quarterly events. 91% of attendees rate our events as better than other We typically invite 50 senior industry decision-makers to networking forums our events, which provide a unique opportunity to network and gain insight into the wind energy industry. Each Spring we hold an event on Financing Offshore Wind, which we hosted this year in association with HSBC. For information on upcoming events, get in touch with us at: events@awordaboutwind.com
  • 9. With  its  finger  on  the   1. Gold & Silver Partnership: A Comparison pulse,  A  Word  About   Wind  is  my  first  port  of   call  for  the  latest   industry  news  and   GOLD PARTNER SILVER PARTNER views. Preferential newsletter Senior Executive, GCube positioning ✔ Complimentary access to A Word About Wind ✔ conferences & events Advance warning of future A Word About Wind conferences ✔ ✔ & events Partnership & affiliate discounts ✔ ✔ Full colour newsletter and website logo ✔ ✔ Company website link & logo click through ✔ ✔ Html & plain text newsletter compatibility ✔ ✔ A Word About Wind website logo inclusion ✔ ✔
  • 10. 2. Newsletter Banner Advertising In an industry filled with hype, A Word About Wind Newsletter banners appear in every edition throughout the month and are delivers smart, concise available at either the top or the bottom of the page. Given reader interactivity industry intelligence. and engagement both opportunities offer good market exposure. Account Manager, SSE Renewables TOP  BANNER  -­‐  £1,900 per month Both banner adverts offer the advertiser a static colour display, with a customisable website link. BOTTOM  BANNER  -­‐  £1,200 per month Rates are in £ sterling – prevailing US dollar and Euro rates apply at time of booking. All rates are exclusive of VAT, which will be charged at the appropriate rate, where applicable.
  • 11. 3. Website Advertising A useful and much- needed service, with helpful and informed industry updates. Advertise on our homepage and attract the regular attention of our community of senior professionals in the wind energy industry. Senior Executive, Department of Energy & Climate Change Advertising is completely customisable to your needs. Static or dynamic, JPEG or JavaScript, tell us about what you want at: advertise@awordaboutwind.com AD  BANNER  -­‐  £2,100 per month
  • 12. Are you in the loop? Join the community today… For further information about these and other commercial enquiries, please contact Adam Barber: +44 (0)20 7193 6013 adam@awordaboutwind.com