The document discusses the evolution of digital trust over four phases, from initial low trust between strangers online to the potential for high trust through technologies like mobile commerce and augmented reality shopping. It also touches on challenges like the prisoner's dilemma and maintaining trust over time as technologies continue advancing.

1. Digital trust

2. Trust between strangers

3. An ordinary day..

4. A world without..

5. Me!

6. Me or you?

7. Prisoners dilemma

9. Here to stay..

10. No tech - no problems

11. The internets

12. Yes! Just do it

13. Oddballs in a basement

14. The trust curve
High trust
BAM
Low
trust

15. THE DIGITAL TRUST EVOLUTION: FOUR PHASES
PHASE 01

16. THE DIGITAL TRUST EVOLUTION: FOUR PHASES
PHASE 02

17. THE DIGITAL TRUST EVOLUTION: FOUR PHASES
PHASE 03

18. THE DIGITAL TRUST EVOLUTION: FOUR PHASES
PHASE 04

20. Trust my business

21. Mobile trustability

22. Next step?

23. The future?

24. Buy through the eye?

25. Soon in a store near you

26. Remember..

27. Finito!