Publication Plan for UNORTHADOX

1. Publication Plan
TITLE: Unorthodox
POSITIONING STATEMENT: Unique. Original. Unothadox
FREQUENCY OF PUBLICATION: Monthly
PRICE: £2.99
ISSUE SIZE: 75 pages
DISTRIBUTION: Newsagents, supermarkets and music shops (e.g. Instrument shops and CD shops such as
HMV).
RATIONALE: The magazine’s aim is to provide the freshest, most insightful, exclusive content to a reader
who feeds off our inside knowledge. Insightful interviews matched with eye catching content will ensure
the reader can fully immerse themselves in the world of Indie music and feel part of the industry they love.
STYLE: Chatty whilst also being informative at the same time, UNORTHODOX magazine will offer honest
opinions on content subjects and up to date information on the latest from the Indie genre. The average
page will include 3 columns containing simple vocabulary for its less jargon savvy readers but images will
be the focal point of each feature’s layout.
REGULAR CONTENT:-
 U review section- readers send in reviews.
 Noel Gallagher monthly column.
 Top 5 released tracks this month- Walk the moon: Different colours, James Bay: If you ever want to
be in love, Sigala: Sweet Lovin’, Coldplay: Everglow and Charlie Puth: One call away.
 Up and coming- section with unsigned, promising artist: ‘Enfield Road’.
 Encore- quiz of the last month and word search.
 We were there- review section of the last month’s gigs we attended: Suede at the roundhouse,
London 13th November.
 Through the lens- the month’s best Indie events and gossip in pictures.
 I was there- a reader written article about their favourite gig.
 Catch Up With..- we see what a famous Indie artist is doing now they’ve left the industry.
 On the airwaves- 5 most played indie tracks on the radio this month.

2. FEATURE CONTENT:-
 Accepting April exclusive interview (double page spread).
 Our Indie Christmas number 1.
 Top 10 Indie music personalities to follow on twitter.
 ‘Seasonal Preview’ section- Christmas/New year
- Upcoming gigs- Shed Seven 02 academy.
- Upcoming single/album releases- Coldplay ‘A head full of dreams’, Sia- ‘One million Bullets’.
 ‘Life of a roady’ interview.
 Investigation into gig ticket prices.
 The Christmas List- complication of gifts for Indie music lovers.
 Interview with record label scout- what they are looking for in the next big thing.
 Youtube’s impact on the Indie scene.
 Radio X Road trip gig preview- James Bay 02 Academy Birmingham and Noel Gallagher and Johnny
Marr Manchester Apollo.
 Touting to a profit- how to earn money through buying and selling event tickets.
 Venue of the month- lists facts and upcoming events at the most exciting venue of the month
which is the Manchester Arena.
 5 best ways to use social media to get your music heard.
 Steward’s inquiry- a concert steward tells all about the madness of trying to control a gig.
 ‘Why are small venues better than arena gigs?’ article.
 ‘Quotes of the year’ section.
 Indie abroad- finding the best material from overseas: Shortstraw (South Africa)
 ‘How to organising a gig’ with the crew of Noel Gallagher’s High Flying Birds.
 How to stay safe at Britain’s largest gigs.
 Johnny Marr’s top 10 guitar tips.
HOUSE STYLE:-
Coverlines: Myriad Pro Condensed-12pt.
Headlines: Myriad Pro Bold
Sublines: Myriad Pro Light Condensed 10pt.
Standfirst: Myriad Pro Semibold Italic-14pt.
Captions: Myriad Pro Light Condensed-8pt.
Features first paragraph: Drop capital, Myriad Pro Light.
Body text: Times New Roman-11pt.
Colour scheme: Red, white, black.