1. Social media and the job search:
Finding employment in the digital age
Kristina Jokinen, Direct Placement Director, Adecco Staffing
Matilda Anderson, Digital Marketer, Adecco Group North America

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About us
Adecco provides free temporary, contract and direct-hire staffing services to job seekers.
To help you realize your goals, we offer career counseling, resume enhancement,
interview preparation, skills training and advice about local job markets and workplace
trends, as well as one of the most comprehensive benefits programs in the industry.
Please visit us at adeccousa.com to learn more.

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About our presenters
Kristina Jokinen
• Direct Placement Director at Adecco Staffing
• Works closely with direct hire recruiters
and Adecco's extensive branch network
to ensure successful matches between
companies and candidates for full-time roles
• More than 15 years of experience in the
recruiting and staffing industry

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About our presenters
Matilda Anderson
• Digital Marketer at Adecco Group
North America
• Oversees digital marketing efforts for several
companies in Adecco Group
North America
• Specializes in digitally connecting the best
talent with top positions in other global
Fortune 500 companies

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Recommended social media outlets

6. Introduction
LinkedIn

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Basic LinkedIn tips
• Have a profile picture
• Make sure your location, job title,
and company are up to date
• Have a succinct summary that also
includes specialties
• Build out the skills section
• Periodically update your profile
• Have a custom url
Example: www.linkedin.com/matildaanderson
•Write and request recommendations

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How to be an active member on LinkedIn
• Follow companies that you’re interested in
• Take note of the company’s “Career tab”
• Like and comment on posted topics
• Join Groups!

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Staying up to date on industry news via LinkedIn
When you sign in to LinkedIn you’ll notice
“LinkedIn Today” in your stream:

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LinkedIn today
• See what your network is reading
• Follow industries and publishers
• Save articles to read later
• Share headlines with your network
• Apps available on iPhone and
Android

11. Introduction
Facebook

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Facebook timeline

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What you need to know about the new Timeline features
Visible to the profile owner and makes it easier to find content for
publishing or hiding on the timeline
Facebook now lets you feature old posts on timeline, or to even delete them
Pages may now receive private messages
Activity log
Backdated
posts
Messages

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Additional Facebook features you should know about
Posts may be pinned to the top of a page or highlighted and given more
screen real estate
Only 4 tabs are now visible and “Photos” can not be removed as the first tab
Pinning &
highlighting
Backdated
posts

15. Introduction
Twitter

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Twitter tips
• Have a professional profile picture
• Make sure your Bio mentions the
industry where you’re trying to find work
• Choose a geographic location
• Use relevant hashtags and engage
with industry leaders
• Thank people that RT, follow, or
mention you
• Create a custom background if possible
• The center modules are 764 pixels wide

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Identifying Twitter users to engage with
• Use hashtags, keyword phrases, and choose a geographic target,
job seekers can search and connect with and potential employers.
• Search and engage in conversations based on search results for
keywords/hashtags using the following tools:
- Twitter.com/#!/search-advanced
- Tweetmyjobs.com
- TweetReach.com
• Learn what is popular and being engaged with in real time
• Track the popularity of a topic or a term to help plan content
• Job seekers receive highly targeted job matches and can integrate their
Facebook and Twitter profiles to find referrals to hiring employers.

18. Introduction
Klout

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About Klout
• Measure influence online using data from
your social networks
• Scores that measure your overall influence
• Klout can help identify top influencers by topic
• Aggregates the content you’re posting and
measures effectiveness
• Allows users to understand who they are
influencing

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Klout scores and tips to increase your score
• 100 million people have a Klout score
• Scores range from 1-100, average score is 20
Increase your score by:
• Building a network
• Create meaningful content
• Engage with everyone
• Publish
• Keep at it
Source: http://mashable.com/2011/12/20/how-to-increase-klout-score/

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Finding influencers on Klout
• Search relevant industry
topics to find influencers
to follow and engage via
social media

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Key takeaways to build your personal brand
• Diversify your social media presence
• Engage with your audience
• Be vigilant about your social media persona
• Regularly seek opportunities to personally connect with
influencers within your industry
Questions?
Contact me on Twitter: @MatildaEmily

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Ways to build your professional network and
uncover job opportunities
• Join professional groups on social media sites
• Add your LinkedIn contacts to BranchOut
• Find a trusted recruiter to connect with on LinkedIn,
Twitter and Facebook
• See who has viewed your profile on LinkedIn and
connect with them

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How companies use social media to screen you
• When companies screen applicants
• What sites they use to screen
• What will alienate prospective employers
• What will attract prospective employers
?

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When companies use social media to screen in/out candidates
• At the time of application/resume sent
• After the initial pre-screen
• After an interview
• Right before making an offer
• Part of the hiring process?

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What will alienate prospective employers
• Discrepancies between resume/application and
information available online
• Inappropriate photos
• Negative comments about prior/current employers
• Inappropriate/discriminatory comments
• References to drinking/drug use
• Poor communication skills

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What will attract prospective employers
• A good “fit” with the company
• Highlighted qualifications
• Good recommendations
• Well-rounded and creative
• Truthfulness about qualifications

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Websites and resources that will help you find the
best career path
• bls.gov/ooh – Occupational Outlook
Handbook
• careerthoughtleaders.com
• glassdoor.com

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More websites and resources for the job seeker
• mynextmove.org
• careerpath.com

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Visit us on Facebook:
facebook.com/adecco