1. Adewale Olusegun Michael
9, Kayode Shonowo Street, Ifako Ijaiye, Lagos +234
Cell: 08025068861, 08053526774
Email: segunmicheal66@yahoo.com
Career Focus
To function within a well structured merit-oriented organization which will provide a platform on which
to build upon my acquired proficiencies towards a successful career, adding value to my professional,
organisation, environment and myself.
Strive to acquire the necessary skill and competence so as to be equipped to rise to the top and remain
resourceful at the top.
Summary of Skills
. Excellent interpersonal skills . Ability to learn fast
. Meticulous and accuracy . Good communication
. Problem solving oriented . Initiative to achieve the company’s goal and objectives
Experience
2013 till date Cadbury Mondelēz International, latteef Jakande
Road Agindingbi Ikeja,
Duties Trade & Marketing Assistant to Bournvita Brand manager
 Pre-selling of Cadbury Nigeria Brands in retail
environment (RE)
 Drives brand visibility through the use of POB
within assigned territory.
 Collates Market Intelligence Report (MIR) for
CNP within assigned territory as par pricing,
promotions, and market trends.
 Monitoring and post activation evaluation of
trade activations championed by 3rd parties/
agencies within assigned territory.
 Updating collating brand / category data /
records as per market prices, promotions, retail
performance, consumer trends and spend.
 Tracking / monitoring of brands / category
performance in markets and channels (Kiosk,
Groceries, table tops etc.).
 Involvement and post event evaluation of
specific consumer or trade related activations.
 Preparation of brand update reports
(researches, in house surveys, specified
sampling / brand activations).

2.  Initiate marketing strategies and coordinate
actions to influence the market
 Estimate the market share, prices (throughout
the value chain) and inventory of competing
brand in the area
 Assist the regional manager in BTL (below the
line) promotion
 Identify opportunities, develop plans and
establish business alliances that will strengthen
the company's brand
 Maintain the business development database
and checklist
 Brand ambassador wherever and whenever the
brand is present and involved in consumer
engagement.
 Reporting activities of Competitors and market
information to the management which will
enable good decision making.
 To understand customer needs and behaviour
and respond to them based on the Company’s
policy and strategy.
 To minimize the complaints and manager them
so as to reduce customer’s dissatisfaction
 Any other task that may be assigned as related
2003 -2004 Fox Pharmacy 18, Ijaiye Road, Ogba Lagos
Duties Sales Representative and Store Keeper
 To maximize customer satisfaction.
 Controlled and monitored how all transaction is
being done.
 Worked as experience store keeper and proper
arrangement of stores.
 Recording of all sales and order for new stock
for replacement.
 Visit clients to demonstrate use of products,
show samples and take orders.
Other Information
Date of Birth 1st January 1984
Marital Status Single
Sex Male
State of Origin Oyo State

3. Nationality Nigerian
Languages Spoken English and Yoruba
Religion Christianity
Education
B.Sc. Business Administration University of Lagos 2007-2012
Akoka Yaba Lagos.
Second Class Honours (Lower Division)
Computer School Diploma In Desktop Publishing 2008
Chen Training international
11, Thomas Salako Street Ogba Lagos
Senior Secondary School Certificate Obalaju High School Joga Orile May/June2003
Ogun State.
First school Leaving Certificate Ayanleye Primary School 1991-1997
Ifako Ijaiye, Lagos
Personal Skills and Qualities
Analytic: Excellent numerical and critical reasoning skills
Communication: Excellent interpersonal, written and oral communication skills
Job delivery: Meticulous and Conscientious
Team spirit: Team Player and proven team leadership skills
Leadership: Able to motivate and inspire people to achieve beyond their
perceived abilities
Innovative: Always seeking to solve new problems or old ones in better or more
efficient way
Integrity: Operate under very high moral standards and code of ethics.
Multitasking; Able to handle more than one task simultaneously and efficiently.
Computerliteracy
 Proficiency in the use of other Computer applications (MS Word, PowerPoint, Excel, Corel
draw etc)
HOBBIES
 Music; Gospel Music
 Problem Solving: Both academic and non-academic
Referees
ENGR. OPEYEMI MATTHEW PASTOR S.A. ADEOGUN
Akinyemi Diesel and Electrical Company Christ Apostolic Church (Mount of Joy)
36,Boladale Street,Oshodi Lagos, 9,Kayode Shonowo Street,
080239988921 Ifako Ijaiye Lagos.
08022728793