1. Awoniyi, Adeyemi Olawale.
8, Redemption Street, Oreyo, Igbogbo, Ikorodu, Lagos.
Mobile: 08031122662
e-mail:adeyemiaustin@yahoo.com
Profile
Professional
Experience
Excellent interpersonal and people management skills. Ability to work accurately
and efficiently under pressure. A skilled problem solver who takes an objective
overview and generates viable solutions.
NESTLE NIGERIA PLC
Sales Performance Development Manager Lagos (October 2014 To Date)
Identify Sales Capability Deficiencies across Roles for Nestle and Distributors'
Salesforce through in-depth Gap analysis.
Determine & Implement suitable Corrective steps to address identified
gaps per sales role using approved training modules & tools
Manage the Head Count in relation to Territory Coverage requirements
within assigned Branch.
Identify, coordinate and deploy all Health & Safety Trainings for the branch
team members.
Formulate annual training plan validated by the Cluster/Country SPDM and
ensure the delivery of same with Professionalism to the Nestle and
Distributors sales force in the Branch.
Carry out Field Accompaniment & On -Job Coaching with Field Sales force
to evaluate the implementation of Sales Best Practices.
Strong Alignment with Internal & External Stake holders to facilitate Joint
Responsibility of Developmental Activities in the Branch
Pre & Post Evaluation of Trainings using the Gap Management Sequence
NESTLE NIGERIA PLC
FIELD SALES MANAGER (December 2010- September 2014)
Ensure Availability, Visibility and Accessibility of all Nestle products in all
relevant outlets in the assigned Sales Area through distributor salesmen
To effectively manage and develop the distributor sales forces through
training and coaching.
Adapt the Regional Sales Business Plan into a Territory Sales Plan.
Establish coverage plan for distributor in assigned territory
Ensure distributor operates within the assigned territory and sell at
recommended prices
Proper route planning for the distributor sales forces
Ensure Route plan and call frequency are strictly adhered to
Regular updates of relevant outlets as captured by distributor salesmen
Agree on Daily/weekly/monthly sales targets with the distributor sales
forces and monitored
Ensure distributors salesmen use/submit working documents on or before
due dates.
2. Communicate cycle objectives and merchandising priorities to all
operational Field Sales Force promptly.
Manage the relationships between retailers and wholesalers with Nestle
and distributor.
Responsible for the selection/recruitment of Distributor Salesmen
Use of merchandising tools to maximise sales.
Effective Distribution of POS/POP Materials
.
NIGERIAN BREWERIES PLC
Sales Team Executive (Onitsha District) (Jun 2010 – Nov 2010)
Full responsibility for the performance of Retail Executives, Bulk Breaker
Executives and Special Accounts Executives.
Routine route accompaniments, spot-checks & back-checks of Retail
Executives, Bulk Breaker Executives and Special Accounts Executives.
Ensure stocking & redistribution are well managed to avoid stock-out within
sales territory.
Responsible for availability and visibility of NB brands in over 3,000 retail
outlets.
Ensure availability of cold beer and visual merchandising in outlets within
coverage area.
Numeric distribution and market share drive for NB brands within assigned
territory.
Manage, direct, motivate and develop subordinates to attain high
standards of performance
Ensure effective management and prompt reporting of all trade schemes &
promotions within sales territory
Manage the Retail Executives and Special Accounts Executives.
to ensure route call compliance, operations /functionality of Distributor
Management Solutions/ PDAs,Sales planning tool & other sales tools
correctly and solving problems/challenges that will be encountered by the
Retail Executives and Special Accounts Executives.
Maintain a comprehensive database of all NB resources & trade
infrastructure deployed to the territory and ensure they are used
exclusively for NB. Brands
NIGERIAN BREWERIES PLC
Special Account Executive (Jan 2009- May 2010)
Development of non traditional retail channels
Availability of products at point of purchase (POP).
Trade Activations
Designing and development of Salesmen route plan.
Development of Salesmen journey list.
Preparation and measurement of Key Distributors quarterly business plan.
Market share and numeric distribution growth for fledging brands.
Organization, execution and monitoring of events/promotions .
3. NIGERIAN BREWERIES PLC
Retail Executive (Onitsha District) (Sept. 2005 – Dec. 2008)
1) Key Distributor Management :
Management of NB Plc. Redistribution scheme via NB Plc. Van Salesmen;
• Cluster development.
• Designing and development of Salesmen route plan.
• Development of Salesmen journey list.
• Deployment and management of NB Plc trade infrastructures.
• Preparation and measurement of Key Distributors quarterly business plan.
• Management of Super Key Distributor’s financial commitment to NB Plc. Via
Distributor Management Solution ( Accounting Software )
• Management of stock flow (Full and empties) to checkmate diversion.
• Management of SKD sellout through Bulk Breakers.
2) Retail Outlet Management :
• Stock Availability in all Retail Outlets.
• Adherence to recommended retail price by all levels of trade.
• Visibility Maintenance in all Retail Outlets.
• Implementation of the company’s cold beer programme.
Activation of all Retail Schemes.
Numeric Distribution Drive for all fledging brands.
Merchandising of Retail Outlets
NIGERIAN BREWERIES PLC
Key Accounts Executive (Lagos North District) (May.2003 – Aug. 2005)
Key Account Management.
Order raising and processing.
Delivery management.
Activation of All Bulk Breaker Schemes
Retail Execution
NIGERIAN BREWERIES PLC
Career
Achievements
Best sales Executive in 2007 and 2009 with the highest numeric distribution and
market share growth.
Successfully set up, organize and action a plan to increase the volume, numeric
distribution and market share of a stout brand.
Coordinated weekly town storming exercise to improve numeric distribution drive
and off take of fledging brands.
Administered effective distribution of cans brands into 95% of off and on premise
outlets in coverage area.
Currently, managing Nigerian Breweries No.3 customer with annual turnover in
excess of N3b.
Successfully conducted trade census in assigned territory to ascertain retail outlet
population.
4. COMPUTER KNOWLEDGE
Working knowledge of spreadsheets and word processing packages i.e.
Microsoft Word, Excel and other packages like PowerPoint etc
Education Nnamdi Azikiwe University, Awka
MBA Marketing (In view)
Nnamdi Azikiwe University, Awka
PGD Marketing.
Federal Polytechnic, Ado-Ekiti, Ekiti State.
HND Business Administration (Upper Credit).
Lagos State Polytechnic.
OND Business Administration (Upper Credit).
Trainings
Professional Sales Training-1 (MAC -TAY TACK CONSULTING) - July 2004.
Professional Sales Training-2 (MAC -TAY TACK CONSULTING) – June 2006
Relationship Management (POISE CONSULTING)-July 2007
Protecting and Managing Key Accounts (PROFILIANT RESOURCES)-April 2008.
Essential Selling Skills (MENA SALES ACADEMY)-May 2008.
Essential Merchandising Skills (MENA SALES ACADEMY)-MAY 2009.
In Call Execution – December 2010
Field Manager Best Practice- April 2014
Personal
Details
Date of Birth: 16th August, 1976.
Place of Birth: Lagos state.
State Of Origin: Lagos state.
Marital Status: Married
Referees
To be provided on request.