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Awoniyi, Adeyemi Olawale. 
8, Redemption Street, Oreyo, Igbogbo, Ikorodu, Lagos. 
Mobile: 08031122662 
e-mail:adeyemiaustin@yahoo.com 
Profile 
Professional 
Experience 
Excellent interpersonal and people management skills. Ability to work accurately 
and efficiently under pressure. A skilled problem solver who takes an objective 
overview and generates viable solutions. 
NESTLE NIGERIA PLC 
Sales Performance Development Manager Lagos (October 2014 To Date) 
 Identify Sales Capability Deficiencies across Roles for Nestle and Distributors' 
Salesforce through in-depth Gap analysis. 
 Determine & Implement suitable Corrective steps to address identified 
gaps per sales role using approved training modules & tools 
 Manage the Head Count in relation to Territory Coverage requirements 
within assigned Branch. 
 Identify, coordinate and deploy all Health & Safety Trainings for the branch 
team members. 
 Formulate annual training plan validated by the Cluster/Country SPDM and 
ensure the delivery of same with Professionalism to the Nestle and 
Distributors sales force in the Branch. 
 Carry out Field Accompaniment & On -Job Coaching with Field Sales force 
to evaluate the implementation of Sales Best Practices. 
 Strong Alignment with Internal & External Stake holders to facilitate Joint 
Responsibility of Developmental Activities in the Branch 
 Pre & Post Evaluation of Trainings using the Gap Management Sequence 
NESTLE NIGERIA PLC 
FIELD SALES MANAGER (December 2010- September 2014) 
 Ensure Availability, Visibility and Accessibility of all Nestle products in all 
relevant outlets in the assigned Sales Area through distributor salesmen 
 To effectively manage and develop the distributor sales forces through 
training and coaching. 
 Adapt the Regional Sales Business Plan into a Territory Sales Plan. 
 Establish coverage plan for distributor in assigned territory 
 Ensure distributor operates within the assigned territory and sell at 
recommended prices 
 Proper route planning for the distributor sales forces 
 Ensure Route plan and call frequency are strictly adhered to 
 Regular updates of relevant outlets as captured by distributor salesmen 
 Agree on Daily/weekly/monthly sales targets with the distributor sales 
forces and monitored 
 Ensure distributors salesmen use/submit working documents on or before 
due dates.
 Communicate cycle objectives and merchandising priorities to all 
operational Field Sales Force promptly. 
 Manage the relationships between retailers and wholesalers with Nestle 
and distributor. 
 Responsible for the selection/recruitment of Distributor Salesmen 
 Use of merchandising tools to maximise sales. 
 Effective Distribution of POS/POP Materials 
. 
NIGERIAN BREWERIES PLC 
Sales Team Executive (Onitsha District) (Jun 2010 – Nov 2010) 
 Full responsibility for the performance of Retail Executives, Bulk Breaker 
Executives and Special Accounts Executives. 
 Routine route accompaniments, spot-checks & back-checks of Retail 
Executives, Bulk Breaker Executives and Special Accounts Executives. 
 Ensure stocking & redistribution are well managed to avoid stock-out within 
sales territory. 
 Responsible for availability and visibility of NB brands in over 3,000 retail 
outlets. 
 Ensure availability of cold beer and visual merchandising in outlets within 
coverage area. 
 Numeric distribution and market share drive for NB brands within assigned 
territory. 
 Manage, direct, motivate and develop subordinates to attain high 
standards of performance 
 Ensure effective management and prompt reporting of all trade schemes & 
promotions within sales territory 
 Manage the Retail Executives and Special Accounts Executives. 
to ensure route call compliance, operations /functionality of Distributor 
Management Solutions/ PDAs,Sales planning tool & other sales tools 
correctly and solving problems/challenges that will be encountered by the 
Retail Executives and Special Accounts Executives. 
 Maintain a comprehensive database of all NB resources & trade 
infrastructure deployed to the territory and ensure they are used 
exclusively for NB. Brands 
NIGERIAN BREWERIES PLC 
Special Account Executive (Jan 2009- May 2010) 
 Development of non traditional retail channels 
 Availability of products at point of purchase (POP). 
 Trade Activations 
 Designing and development of Salesmen route plan. 
 Development of Salesmen journey list. 
 Preparation and measurement of Key Distributors quarterly business plan. 
 Market share and numeric distribution growth for fledging brands. 
 Organization, execution and monitoring of events/promotions .
NIGERIAN BREWERIES PLC 
Retail Executive (Onitsha District) (Sept. 2005 – Dec. 2008) 
1) Key Distributor Management : 
Management of NB Plc. Redistribution scheme via NB Plc. Van Salesmen; 
• Cluster development. 
• Designing and development of Salesmen route plan. 
• Development of Salesmen journey list. 
• Deployment and management of NB Plc trade infrastructures. 
• Preparation and measurement of Key Distributors quarterly business plan. 
• Management of Super Key Distributor’s financial commitment to NB Plc. Via 
Distributor Management Solution ( Accounting Software ) 
• Management of stock flow (Full and empties) to checkmate diversion. 
• Management of SKD sellout through Bulk Breakers. 
2) Retail Outlet Management : 
• Stock Availability in all Retail Outlets. 
• Adherence to recommended retail price by all levels of trade. 
• Visibility Maintenance in all Retail Outlets. 
• Implementation of the company’s cold beer programme. 
 Activation of all Retail Schemes. 
 Numeric Distribution Drive for all fledging brands. 
 Merchandising of Retail Outlets 
NIGERIAN BREWERIES PLC 
Key Accounts Executive (Lagos North District) (May.2003 – Aug. 2005) 
 Key Account Management. 
 Order raising and processing. 
 Delivery management. 
 Activation of All Bulk Breaker Schemes 
 Retail Execution 
NIGERIAN BREWERIES PLC 
Career 
Achievements 
 Best sales Executive in 2007 and 2009 with the highest numeric distribution and 
market share growth. 
 Successfully set up, organize and action a plan to increase the volume, numeric 
distribution and market share of a stout brand. 
 Coordinated weekly town storming exercise to improve numeric distribution drive 
and off take of fledging brands. 
 Administered effective distribution of cans brands into 95% of off and on premise 
outlets in coverage area. 
 Currently, managing Nigerian Breweries No.3 customer with annual turnover in 
excess of N3b. 
 Successfully conducted trade census in assigned territory to ascertain retail outlet 
population.
COMPUTER KNOWLEDGE 
 Working knowledge of spreadsheets and word processing packages i.e. 
Microsoft Word, Excel and other packages like PowerPoint etc 
Education  Nnamdi Azikiwe University, Awka 
MBA Marketing (In view) 
 Nnamdi Azikiwe University, Awka 
PGD Marketing. 
 Federal Polytechnic, Ado-Ekiti, Ekiti State. 
HND Business Administration (Upper Credit). 
 Lagos State Polytechnic. 
OND Business Administration (Upper Credit). 
Trainings 
 Professional Sales Training-1 (MAC -TAY TACK CONSULTING) - July 2004. 
 Professional Sales Training-2 (MAC -TAY TACK CONSULTING) – June 2006 
 Relationship Management (POISE CONSULTING)-July 2007 
 Protecting and Managing Key Accounts (PROFILIANT RESOURCES)-April 2008. 
 Essential Selling Skills (MENA SALES ACADEMY)-May 2008. 
 Essential Merchandising Skills (MENA SALES ACADEMY)-MAY 2009. 
 In Call Execution – December 2010 
 Field Manager Best Practice- April 2014 
Personal 
Details 
 Date of Birth: 16th August, 1976. 
 Place of Birth: Lagos state. 
 State Of Origin: Lagos state. 
 Marital Status: Married 
Referees 
To be provided on request.

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Adeyemi Awoniyi Olawale

  • 1. Awoniyi, Adeyemi Olawale. 8, Redemption Street, Oreyo, Igbogbo, Ikorodu, Lagos. Mobile: 08031122662 e-mail:adeyemiaustin@yahoo.com Profile Professional Experience Excellent interpersonal and people management skills. Ability to work accurately and efficiently under pressure. A skilled problem solver who takes an objective overview and generates viable solutions. NESTLE NIGERIA PLC Sales Performance Development Manager Lagos (October 2014 To Date)  Identify Sales Capability Deficiencies across Roles for Nestle and Distributors' Salesforce through in-depth Gap analysis.  Determine & Implement suitable Corrective steps to address identified gaps per sales role using approved training modules & tools  Manage the Head Count in relation to Territory Coverage requirements within assigned Branch.  Identify, coordinate and deploy all Health & Safety Trainings for the branch team members.  Formulate annual training plan validated by the Cluster/Country SPDM and ensure the delivery of same with Professionalism to the Nestle and Distributors sales force in the Branch.  Carry out Field Accompaniment & On -Job Coaching with Field Sales force to evaluate the implementation of Sales Best Practices.  Strong Alignment with Internal & External Stake holders to facilitate Joint Responsibility of Developmental Activities in the Branch  Pre & Post Evaluation of Trainings using the Gap Management Sequence NESTLE NIGERIA PLC FIELD SALES MANAGER (December 2010- September 2014)  Ensure Availability, Visibility and Accessibility of all Nestle products in all relevant outlets in the assigned Sales Area through distributor salesmen  To effectively manage and develop the distributor sales forces through training and coaching.  Adapt the Regional Sales Business Plan into a Territory Sales Plan.  Establish coverage plan for distributor in assigned territory  Ensure distributor operates within the assigned territory and sell at recommended prices  Proper route planning for the distributor sales forces  Ensure Route plan and call frequency are strictly adhered to  Regular updates of relevant outlets as captured by distributor salesmen  Agree on Daily/weekly/monthly sales targets with the distributor sales forces and monitored  Ensure distributors salesmen use/submit working documents on or before due dates.
  • 2.  Communicate cycle objectives and merchandising priorities to all operational Field Sales Force promptly.  Manage the relationships between retailers and wholesalers with Nestle and distributor.  Responsible for the selection/recruitment of Distributor Salesmen  Use of merchandising tools to maximise sales.  Effective Distribution of POS/POP Materials . NIGERIAN BREWERIES PLC Sales Team Executive (Onitsha District) (Jun 2010 – Nov 2010)  Full responsibility for the performance of Retail Executives, Bulk Breaker Executives and Special Accounts Executives.  Routine route accompaniments, spot-checks & back-checks of Retail Executives, Bulk Breaker Executives and Special Accounts Executives.  Ensure stocking & redistribution are well managed to avoid stock-out within sales territory.  Responsible for availability and visibility of NB brands in over 3,000 retail outlets.  Ensure availability of cold beer and visual merchandising in outlets within coverage area.  Numeric distribution and market share drive for NB brands within assigned territory.  Manage, direct, motivate and develop subordinates to attain high standards of performance  Ensure effective management and prompt reporting of all trade schemes & promotions within sales territory  Manage the Retail Executives and Special Accounts Executives. to ensure route call compliance, operations /functionality of Distributor Management Solutions/ PDAs,Sales planning tool & other sales tools correctly and solving problems/challenges that will be encountered by the Retail Executives and Special Accounts Executives.  Maintain a comprehensive database of all NB resources & trade infrastructure deployed to the territory and ensure they are used exclusively for NB. Brands NIGERIAN BREWERIES PLC Special Account Executive (Jan 2009- May 2010)  Development of non traditional retail channels  Availability of products at point of purchase (POP).  Trade Activations  Designing and development of Salesmen route plan.  Development of Salesmen journey list.  Preparation and measurement of Key Distributors quarterly business plan.  Market share and numeric distribution growth for fledging brands.  Organization, execution and monitoring of events/promotions .
  • 3. NIGERIAN BREWERIES PLC Retail Executive (Onitsha District) (Sept. 2005 – Dec. 2008) 1) Key Distributor Management : Management of NB Plc. Redistribution scheme via NB Plc. Van Salesmen; • Cluster development. • Designing and development of Salesmen route plan. • Development of Salesmen journey list. • Deployment and management of NB Plc trade infrastructures. • Preparation and measurement of Key Distributors quarterly business plan. • Management of Super Key Distributor’s financial commitment to NB Plc. Via Distributor Management Solution ( Accounting Software ) • Management of stock flow (Full and empties) to checkmate diversion. • Management of SKD sellout through Bulk Breakers. 2) Retail Outlet Management : • Stock Availability in all Retail Outlets. • Adherence to recommended retail price by all levels of trade. • Visibility Maintenance in all Retail Outlets. • Implementation of the company’s cold beer programme.  Activation of all Retail Schemes.  Numeric Distribution Drive for all fledging brands.  Merchandising of Retail Outlets NIGERIAN BREWERIES PLC Key Accounts Executive (Lagos North District) (May.2003 – Aug. 2005)  Key Account Management.  Order raising and processing.  Delivery management.  Activation of All Bulk Breaker Schemes  Retail Execution NIGERIAN BREWERIES PLC Career Achievements  Best sales Executive in 2007 and 2009 with the highest numeric distribution and market share growth.  Successfully set up, organize and action a plan to increase the volume, numeric distribution and market share of a stout brand.  Coordinated weekly town storming exercise to improve numeric distribution drive and off take of fledging brands.  Administered effective distribution of cans brands into 95% of off and on premise outlets in coverage area.  Currently, managing Nigerian Breweries No.3 customer with annual turnover in excess of N3b.  Successfully conducted trade census in assigned territory to ascertain retail outlet population.
  • 4. COMPUTER KNOWLEDGE  Working knowledge of spreadsheets and word processing packages i.e. Microsoft Word, Excel and other packages like PowerPoint etc Education  Nnamdi Azikiwe University, Awka MBA Marketing (In view)  Nnamdi Azikiwe University, Awka PGD Marketing.  Federal Polytechnic, Ado-Ekiti, Ekiti State. HND Business Administration (Upper Credit).  Lagos State Polytechnic. OND Business Administration (Upper Credit). Trainings  Professional Sales Training-1 (MAC -TAY TACK CONSULTING) - July 2004.  Professional Sales Training-2 (MAC -TAY TACK CONSULTING) – June 2006  Relationship Management (POISE CONSULTING)-July 2007  Protecting and Managing Key Accounts (PROFILIANT RESOURCES)-April 2008.  Essential Selling Skills (MENA SALES ACADEMY)-May 2008.  Essential Merchandising Skills (MENA SALES ACADEMY)-MAY 2009.  In Call Execution – December 2010  Field Manager Best Practice- April 2014 Personal Details  Date of Birth: 16th August, 1976.  Place of Birth: Lagos state.  State Of Origin: Lagos state.  Marital Status: Married Referees To be provided on request.