AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.

2. Countdown to the data explosion

6. 3 From Legs & Cleavage to Brains & Knowledge
2 Turning data into action
1 Curing mass media collateral damage

7. 3
From Legs & Cleavage to Brains & Knowledge

9. If you knew, magically, where all the insects were,
you could do very magical things.

22. 2
Turning data into action

34. Your new communication strategy must tightly integrate
real time insights mined from social media into your use of mass media

46. > $1 billion
2002-2010: $44 billion -> $67 billion

53. 1
Curing mass media collateral damage

62. Pepsi
Can Pepsi access your data?

63. Pepsi
Can Pepsi access your data?

64. 09281631

65. 09281631
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ou
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si this
week. That gives
yo
bonus of 100 points u a
!
+ 100 credits

67. Generosity Bonus!
Congratulations, because
you’re a generous guy for
sharing your precious
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+ 50 credits

68. Generosity Bonus! Welcome Jan!
Congratulations, because Thanks for joining our
you’re a generous guy for loyalty program. You just
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do with it in our Shop.
+ 50 credits + 100 credits

70. ur
D on’t forget yo
Pepsi
inder:
Just a quick rem e is
hom
y our stash at d since
. An
almost empty mer,
you’re a good custo s
nerou
we ’re in a ge
mood:
-1 € on a 6-pack

72. A tasty
opportunity
Since you like both Pepsi
and Lay’s chips, we offer
you this unique
opportunity
+ =1€

90. Countdown to the data explosion