The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before. Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.

1. THE
SHARING
ECONOMY

2. Sharing is what we do.
Everyday.

3. And we have been doing it.
For centuries.

4. It’s true that sharing is a simple
concept and a fundamental part
of everyday life.
Thanks in large part to the web,
it’s now an industry with
seemingly unbounded potential.

6. definition of sharing borrowing / lending / co-owning for free* common goal

7. first thing peop
digital sharers are l
when discussine think about
rs
better offline share g “sharing”
drivers of sharing technology community eco concerns recession
larger communities “I would share more stuff,
evoke sharing, also w
ith if it would make me money”
strangers

8. there’s only tha
only buy/maintain you can fit un t much
one thing der your bed
the appeal of sharing lower cost less is more space-saving
own something,
swap for a lot

9. For many consumers,
access is better than ownership.

10. impact of age (& experience) close sharing wide sharing
wealth

11. stuff shared most living space work space food household items apparel
(besides news & media)

12. the more people
evil dance the more intere share,
money makes the d sting
why we share personal monetization indirect reciprocity scalability
“what a feeling”

13. being shared today nearly everything, let’s check some examples

14. transportation

15. transportation

16. transportation

17. transportation

18. transportation

19. transportation

20. transportation

22. taxi

23. work

24. work

25. work

26. books

27. books

28. homes

29. homes

30. homes

31. homes

32. (second hand) stuff

33. (second hand) stuff

34. (second hand) stuff

35. (second hand) stuff

36. ideas

37. ideas

38. ideas

39. food

40. food

41. music

42. music

43. money

44. money

45. energy

46. energy

47. fashion

48. fashion

49. fashion

50. fashion

51. One more thing...
that you can share

52. wives (and husbands)

53. Interesting Resources
http://www.collaborativeconsumption.com
http://www.meshing.it
http://www.scribd.com/doc/38786066/The-New-Sharing-Economy