The document discusses digital marketing trends and Adobe's solutions. It covers how marketing budgets are larger and growing faster than IT budgets. Key topics discussed include personalization, social media, mobile, big data, analytics, and Adobe's digital experience platform. Slides showcase Adobe.com's success and Adobe's cloud-based digital marketing solutions.

1. Willkommen zum Adobe Digital Marketing Tag
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. By 2017 the CMO will
Spend More on IT
Than the CIO
Source:http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webinar-Calendar
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3. Marketing Budgets sind größer
als IT Budgets
10% vs. 3.6%
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4. Und sie wachsen schneller
(9% vs. 4.7%)
.......sagt Gartner
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5. Data Driven Marketing
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6. ®
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7. Personalisierung
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8. ®
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9. Relevante Inhalte
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10. Social
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11. Muss man den immer bei
Adam und Eva beginnen
wenn man über Social Media
spricht ?
http://www.youtube.com/watch?feature=player_embedded&v=2G8QljHVn_A
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12. Mobile
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13. 32% verlassen sich beim
Überqueren der Strasse
auf Ihr Smartphone ®
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14. Big Data
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15. ‘Real-time
insights now
with 80%
accuracy are
more important
than 100%
accuracy in three
months’ time’
Source: eConsultancy 2012 ®
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16. „Daten sind das neue Öl“
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17. Traffic ?
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18. Conversion !
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19. Mache Verhalten messbar
und es wird sich ändern
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20. Is Data killing
Creativity ?
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21. ®
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22. Digital Timeline
Agency/Marketing/tech
Social &
Mobile Local
Search CRM UGC
Display Blogs Forums Earned Engines
CMS/ Analytics Media
Email Automation Big Data
Ecommerce Optimisation
bidding
1995 2000 2005 2010 2015
Delivery Staging Experiences Transformations
Pull, budgets shifting, digital
Push, digital as an add on Engage, content creation
as a driver
Brochureware Web Second
Web 1.01 2.0 wave
One to many One to one Many to many
| 22 7 February 2012 | Agency Digital Maturity - Adobe Partner Cafe

23. Adobe.com – July 2004
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24. Weltweit Top 20 Seite
$ 500 Mio Store Umsatz
59 Länderversionen
Basierend auf
Adobe CQ
Web Experience
System
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.

25. Changing the world
through digital experiences
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

26. Adobe Geschäftsbereiche
DIGITAL MARKETING
DIGITAL MEDIA
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

27. Adobe Cloud
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

28. Willkommen zum Adobe Digital Marketing Tag
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.