Leveraging Web and Social Media for Professional Development
1. Leveraging Web and Social Media
for Professional Development
Adrian Chu
April 6, 2013
2. Who I am
UW alum – Electrical Engineering
When I was in school…
“Engineer by Day”
Software Engineer working on Hardware Products
Worked in SF Bay Area (Silicon Valley) , now back in WA
Other
Business development and startup incubation @ PDIC (Seattle-based
real estate development and venture firm)
Licensed Real Estate Broker and Mortgage Loan Originator
Interests: build communities, connect people, and support professional
development activities
Leveraging Web and Social Media for Professional Development
2
Adrian Chu | April 6, 2013
3. Who I am not
I am not a career expert
I don’t do social media for a living
I offer tips that have been helpful as a student leader, recent
college graduate, and in my own career
Casual user of social media for networking
Everyone should know some web technologies and social media
“Full-stack” mindset – social media is like the new Microsoft Office
Leveraging Web and Social Media for Professional Development
3
Adrian Chu | April 6, 2013
4. Today
What today is meant to be:
Interactive discussion
Practical ideas and how to implement them
Topics: Networking, web and social media tools, and
interesting things you can do
What today is not meant to be:
One-way transfer of information
A step-by-step “how-to” tutorial
Leveraging Web and Social Media for Professional Development
4
Adrian Chu | April 6, 2013
5. What is Social Media?
“Social Media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual communities
and networks.”
Source: http://en.wikipedia.org/wiki/Social_media
Leveraging Web and Social Media for Professional Development
5
Adrian Chu | April 6, 2013
6. Introvert or Extrovert?
Social media provides a venue for networking
Good way to motivate yourself and go beyond
boundaries
Consistency between your virtual persona and you as
a person
Leveraging Web and Social Media for Professional Development
6
Adrian Chu | April 6, 2013
7. How do companies find
people to hire?
Source:
http://www.linkedin.com/today/post/
article/20130401172726-15454-the-
importance-of-networking-the-
hidden-job-market-and-recruiter-
relevancy (April 1)
Leveraging Web and Social Media for Professional Development
7
Adrian Chu | April 6, 2013
8. Networking
“It’s about who you know, not what you know that
counts.”
“It’s about who knows what you know!”
Leveraging Web and Social Media for Professional Development
8
Adrian Chu | April 6, 2013
9. Social Media Tools
LinkedIn (professional development, personal branding,
networking, community building)
Facebook (groups, pages, your personal profile)
WordPress (building a web presence for yourself, a business or
an organization)
LaunchRock (launch page for startup lead generation)
Twitter, Quora, Google+ and others (good to have...)
Leveraging Web and Social Media for Professional Development
9
Adrian Chu | April 6, 2013
10. LinkedIn
Online resume/portfolio with lots of different sections
Background
Summary, Experience, Education, Projects, Courses, Certifications,
Volunteer Experiences & Causes, Organizations, Languages, Publications,
Skills & Expertise, Honors & Awards, Tests Scores, Patents, and Additional
Info
Recommendations
Connections
Groups
Keywords are good to have
LinkedIn is a good tool for professional networking
Leveraging Web and Social Media for Professional Development
10
Adrian Chu | April 6, 2013
11. LinkedIn
Use your “student card”
People don’t see you as a threat
Connect with people you want to meet
Find a common LinkedIn group and directly message through group
Search their name on Google for their direct contact info
Get introduced through a common connection
Take advantage of the 1 month free LinkedIn Premium account trial
Leveraging Web and Social Media for Professional Development
11
Adrian Chu | April 6, 2013
12. LinkedIn
Connect with the person
Introduce yourself
Say who referred you or mention that you came across his/her profile on LinkedIn
Reason why you’re interested in talking to him/her (learn more about…?)
Ask if you could set up a 1:1 informational interview in person (or by phone)
Thank him/her
When you meet someone
At the end ask, “Is there anything I can do to help support you?” (two-way
relationship)
Following Up
Networking needs to be consistent and you need to follow up
A relationship without follow up is not very effective
Leveraging Web and Social Media for Professional Development
12
Adrian Chu | April 6, 2013
13. LinkedIn - FAQ
Q: Should my LinkedIn have the same content as your resume?
A: Doesn’t have to be, you have more flexibility, develop a strong personal
branding message (know who you are and what you want)
Q: Do recruiters reach out to potential candidates on LinkedIn?
A: Yes, and if you put your phone number down, they might call you as well
Q: Do companies you apply to look at your LinkedIn profile?
A: Yes, most of the time they do and this is helpful if there is a huge gap
between the date of your application and interview
Q: What are some ways to get more visibility?
A: Make connections, add more keywords, and view other people’s profiles
Leveraging Web and Social Media for Professional Development
13
Adrian Chu | April 6, 2013
14. LinkedIn
Share your favorite LinkedIn experience…
Leveraging Web and Social Media for Professional Development
14
Adrian Chu | April 6, 2013
15. Facebook
What are Facebook Groups good for?
Good for community building and facilitating discussion
Add friends to the group, and your friends can add their friends
Great for shared interests or activities
What are Facebook Pages good for?
Your friend has to accept your invite to “Like” the page
Easier to build something with an engaged community first
Good for promoting an established business
How can you use Facebook professionally?
One “you” (virtual “you” vs real person “you”)
Facebook friends are generally closer to you than connections on other social
networks
Leveraging Web and Social Media for Professional Development
15
Adrian Chu | April 6, 2013
16. Facebook
Share your favorite Facebook experience…
That one status update that night?
Let’s not go there...
Leveraging Web and Social Media for Professional Development
16
Adrian Chu | April 6, 2013
18. WordPress
Good tool for blogging or making a quick and easy
website for yourself, projects, startups, businesses,
organizations, and etc
No programming experience needed
Leveraging Web and Social Media for Professional Development
18
Adrian Chu | April 6, 2013
21. Others
Twitter
Share real time updates
Connect with famous people and organizations
Quora
Sophisticated version of Yahoo! Answers
Google+
It’s good to have… just another Facebook?
And others…
Leveraging Web and Social Media for Professional Development
21
Adrian Chu | April 6, 2013
22. Good Exercises
Create a LinkedIn Profile, get 500+ connections, endorsed and
recommended
Schedule one or more informational interviews
Start a Facebook or LinkedIn group based on a common interest
Make your own website!
Buy your own domain name (~$10 /year) www.YourName.com
Get a hosting account (~$60/year)
Try WordPress or make it yourself
Leveraging Web and Social Media for Professional Development
22
Adrian Chu | April 6, 2013
23. Good Reads
http://www.geekwire.com/2013/commentary-startup-
marketing-minds-aka-fullstack-marketers/
http://www.linkedin.com/today/post/article/201304011
72726-15454-the-importance-of-networking-the-
hidden-job-market-and-recruiter-relevancy
http://www.adrianchu.com/top-posts/
(Don’t mind the self-promotion :P)
Leveraging Web and Social Media for Professional Development
23
Adrian Chu | April 6, 2013
24. Final Points
Maintain consistency between the virtual “you” and
real “you”
“Full-stack” mindset – treat web and social media like
Microsoft Office
Don’t take social media for granted – following up is
key for maintaining a professional or personal
networking relationship
Leveraging Web and Social Media for Professional Development
24
Adrian Chu | April 6, 2013
25. Questions or Comments?
Say hello! Reach me!
Adrian Chu
206.407.5452 | Adrian@AdrianChu.com
http://www.linkedin.com/in/adrianchu
Leveraging Web and Social Media for Professional Development
25
Adrian Chu | April 6, 2013
27. Demo
LinkedIn
http://www.linkedin.com/in/adrianchu
http://www.linkedin.com/groups?gid=4047304
Facebook
http://www.facebook.com/groups/UWCareerNetwork/
http://www.facebook.com/AdrianChuRealEstate
WordPress
http://www.TrifectaCoworking.com
http://www.AdrianChu.com
LaunchRock
http://www.StudentLuxe.com (not for long!)
Leveraging Web and Social Media for Professional Development
27
Adrian Chu | April 6, 2013