1. Hi, we’re

4. Today, we’re bringing our
community’s view of
WordPress to you.

5. How do people find out
about WordPress?

6. My employer or work used it (9%)
Googled it* (38%)
Blog or advertising (2%)
Tutorial (1%)
My client asked
me to use it (14%)
Other (6%)
A friend
recommended it (30%)
* I Googled it or similar (search)
Question: “How did you start using WordPress?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 619.

7. Of those who did not use WordPress,
many were building their own CMS,
or not using one at all.

8. Other (16%)
Joomla (11%)
Drupal (9%)
I built my own (30%)
Magento (6%)
Tumblr (6%)
PrestaShop (4%)
I don’t use
a CMS (14%)
Blogger (4%)
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 60.

9. How do people choose
a theme?

10. Support (9%)
Price (10%)
Design (37%)
Author (6%)
Other (2%)
Rating (10%)
(26%)
* Examples of features listed were slider, WPML, and responsive
Question: “Why did you buy your last WordPress theme?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 634.

11. And the features most in demand
in the past year...

12. Touch sliders (7%)
Fancy menus (6%)
Responsive (32%)
Better
security (10%)
Not relevant (4%)
Other (2%)
Better admin
(11%)
Social (14%)
e-Commerce
(14%)
Question: “What is the number one new feature your clients have requested in the last year?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 700.

13. 1. Slider
2. Menu
3. Portfolio
4. Live chat
5. Booking
Source: Searches June to August on the CodeCanyon site. n = 23,735.

14. But the criteria changes when we
talk about online stores.

15. Design (16%)
I know WordPress
(31%)
Other (2%)
Cost (20%)
Plugins* (24%)
* Plugins mentioned included WooCommerce, Jigoshop, Shopp, and WP e-Commerce
Question: “Why did you use WordPress to build an online store?”
Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 647.

16. Searches on ThemeForest also
validate our survey results.

17. 1. Responsive
2. Music
3. Real estate
4. Photography
5. One page
Source: Searches June to August on the ThemeForest site. n = 86,458.

18. These searches speak to
niches that are in demand.

19. David (dtbaker)

20. Xaver (revxarts)

21. Jake (designcrumbs)