1. LinkedInDiscussion about Social Media, Case Studies, Best Practices, and New Media Opportunities

2. Understanding how to work in a networked world

3. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices New media opportunities on LinkedIn

4. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices New media opportunities on LinkedIn

6. Identity

7. Relationships

8. Activities

9. The Big Three

10. Twitter

11. Facebook

13. Real time, trending, celebrity appeal

16. Core use cases: games, photos, sharing

17. In the context of LinkedInVery different environments (customers, priorities, objectives) Overlap in participants, but not in intent

18. The Professional Network MISSION: Connect the world’s professionals to make them more productive and successful Provide ability to own and manage one’s own professional identity Curate professional context Turn relationships and information into business opportunity

19. Agenda Differentiating between the Social Networks Snapshot of LinkedIn

20. Identity 1 Authenticity 2 Reputation 3 Accessibility 4 Reciprocity 5

21. Our Mission We connect the world’s professionalsto make them more productiveand successful. 11

22. LinkedIn by the Numbers

23. Truly Global. 100M members +3M / month, 1 new member / second CAN 4% EU 22% IND 8% USA 52% BRZ 2% AUS 2%

24. LinkedIn: Global Internet Business Platform * Data from 8/2010

25. LinkedIn.com in the next 90 minutes 5,400+New members 37,500+ Links shared 900,000+Pages viewed 150,000+Professionals will visit

26. Agenda Differentiating between the Social Networks Snapshot of LinkedIn Brazil Landscape

27. Source ComscoreBrasil 2010 Year In Review

28. LinkedIn Brazil 3+Million Members 2.260 Million Unique Visitors 52 Million Page Views 22 Million Minutes 9.7 Average Minutes Per Visitor Source: comScore Brazil Media Metrix February 2011

29. LinkedIn Demographic Profile 91% of UV on LinkedIn Brazil are adults 25-54 Gender Age Source: comScore Brazil Media Metrix January 2011

30. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices

31. LinkedIn Best Practices/Case Studies LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. 69% of LinkedIn members trust the information they receive from colleagues on LinkedIn more than any other network

36. Feature real Chevron employees in marketing campaigns.

38. Philips Innovation in Health: home for like minded individuals

39. Petrobras: 2623 members with quality discussions

41. Feature real Chevron employees in marketing campaigns.

42. Engage users in dialogue on LinkedIn and see what people are talking about.

45. Feature real Chevron employees in marketing campaigns.

46. Engage users in dialogue on LinkedIn and see what people are talking about.

47. Utilize polls to help inform how to interact with LinkedIn members..

48. Agenda Differentiatingbetween the Social Networks Snapshot of LinkedIn Brazil Landscape Case Studies / Best Practices New media opportunities on LinkedIn

49. LinkedIn Company PagesA recommendation engine with professional context. Highlight your companies products and services Drive member recommendations. Generate awareness through ongoing viral updates

50. LinkedIn GroupsIncreased Management Controls and ability to open Groups Moderate Members Delete discussions, comments and job posts before they go live Group Moderation Tools Organize Content Move discussions , jobs and promotions to separate tabs Decrease SPAM Restrict posts from repeat guideline offenders Enable Self-Policing Review content members flag for moderation

51. LinkedIn Company Pages Recommendation AdsDrive recommendations with viewer-aware advertising Recommendation Ads leverage the LinkedIn social graph Content dynamically served based on recommendations from the viewers network Members can share or recommend through the ad unit

52. LinkedIn Content AdsMultiple choices to bring content to your target audience.

53. LinkedIn PollsComplete revamp of our Polls platform for more sharing capabilities.

54. LinkedIn in2Video In-Banner Experience Enhanced ad functionality Videos RSVP for upcoming meetings Scrolling ticker of real-time Tweets during a live meeting

55. Send Partner Messages Personalized, customized and professional relevant messaging Campaign Objective Promote the 2010 GSMA Mobile Money Summit in Rio de Janeiro LinkedIn Solution Deployed relevant messaging with summit benefits, agenda and sign up Targeted LATAM professionals in the telecom industry and members of mobile LinkedIn Groups Results Exceeded the average 20% standard Partner Message open rate About the LinkedIn Partner Message Enjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox

56. Delivering Results Personalized, customized and professional relevant messaging Campaign Objective Promote Microsoft’s Lync Server 2010 as a solution for seamless voice, video and web conferencing LinkedIn Solution Deployed personalized information about the product benefits, targeted IT decision makers in Argentina and Uruguay Results Exceeded the average 20% standard Partner Message open rate in both countries About the LinkedIn Partner Message Enjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox

58. LinkedIn is the largest professional network with over 100 million users worldwide, and over 3 million users in Brazil and gaining a new user every second.

59. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.

61. LinkedIn Brand Perception StudiesLearn what people think of your brand before you go to market.

63. 42% say the group is more useful than other groups they belong to

64. 20% have commented in a discussion and nearly everyone has read a discussion

66. Source ComscoreBrasil 2010 Year In Review

67. Source ComscoreBrasil 2010 Year In Review

68. Goldman Sachs Brings Together People to Help Support Communities

69. LinkedIn Campaign Insight ReportsA detailed look at specifically who saw your ads and who acted on them. Profile-specific data about your ads Learn which targets were engaged Discover new audiences