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ASEAN Nutrition Labelling & Packaging Standards 2012
CASE STUDY 1:


Nutrition Labelling &
Packaging Standards

- Dr Roger Bektash
- Ms Cyndy Au
Nutrition Labelling & Packaging
           Standards


       Dr Roger Bektash
VISION FOR ASEAN


        Products made for one ASEAN country can be sold in
        other ASEAN countries

        Efficient Supply Chain

        Benefits to local & regional economy
           - scale up & efficient manufacture
           - increased trade

        Benefits for consumers in all countries

www.foodindustry.asia    What’s this got to do with Nutrition Labelling?   4
LABELLING COMPLEXITY -
                        A MAJOR BARRIER

        Common labelling standards are needed for
        common information       (as in EU)

        • Unique Labelling requirements
          – goes beyond local language requirements

        • There are unique National formats, tolerances or
          standards for the same information

        • Currently dictating Individual country labels, or
          complexity and limiting the information provided
www.foodindustry.asia                                         5
NUTRITION LABELLING

        Nutrition Labelling is either Mandated or the format is
        prescribed by most ASEAN countries
           - Nutrition Information Facts Panel



        Increased Voluntary Information or Claims
           - “Good Source of Fibre”
           - “Reduced Salt”, and
           - Front of Pack “GDA”




www.foodindustry.asia      However there are many challenges ........   6
CHALLENGE 1


        Variance in Mandatory & Voluntary requirements
        • Malaysia – mandatory nutrition labelling on many
          foods
        • Indonesia – required on fortified foods
        • Singapore – required on foods making nutrient
          claims
        • Philippines – the nutrition information format
          requires specific measurement units



www.foodindustry.asia                   Confusing            7
CHALLENGE 2


        Differing min & max limits for vitamins & minerals
        To meet local standards, one Singaporean
           manufacturer needs to:

        • Make four different formulations for the same
          product to supply 8 ASEAN markets

        • And have different analytical testing limits &
          requirements for several markets


www.foodindustry.asia                 Adding Complexity & Costs   8
CHALLENGE 3


        Variance in Tolerance levels for nutrients
        • A common recipe across multiple countries faces
          differing tolerances for nutrients

        • Most ASEAN countries require products to contain at
          least 80% of the declared nutrient (as per Codex), but
          some impose further restrictions
          - more stringent if fortified
          - first consignment vs. subsequent shipments
          - Nutrients claimed on the front vs. in the NIP on back

www.foodindustry.asia                       Inconsistent
CHALLENGE 4


        The daily reference values for nutrients vary
        • Indonesia, Thailand & the Philippines require the
          %RDA to be stated for each nutrient in the NIP;
          Malaysia adopts %NRV from Codex

        • But these reference values vary between the
          countries, making a common NIP label
          impossible



www.foodindustry.asia      A disincentive to voluntary nutrition information
                                                                           10
RECOMMEND DAILY INTAKE VALUE
                        FOR IRON IN DIFFERENT COUNTRIES




www.foodindustry.asia     Consumers don’t receive nutrition information   11
BENEFITS OF HARMONISATION


        Nutrient values, tolerances and labelling

        • Cost efficiencies for manufacturers, trade,
          consumers and governments

        • Clarity of information for Consumers

        • Increased product availability



www.foodindustry.asia                                   12
EUROPEAN EXPERIENCE


        Reluctance to Invest Capital
        Where regulation is fragmented and marketing
          opportunities are constrained


          ASEAN needs:     Common labelling
           standards for common information




www.foodindustry.asia
                                              13
Nutrition Labelling & Packaging
           Standards


         Ms Cyndy Au
CHALLENGES AND OPPORTUNITIES
                            FOR HARMONIZATION



                        SPECIFIC RECENT EXAMPLES




www.foodindustry.asia
                                                   15
EXAMPLE 1: NON-HARMONIZATION
                        OF NIP

       Malaysia’s format only     After: MY, SG, PH, HK, BR




www.foodindustry.asia                                         16
EXAMPLE 2:
                        SPEED OF CODEX ADOPTION
 •    Regulatory Circular issued with ONE MONTH to comply.
 •    Required : Detailed mapping of labels for over 400 SKUs from over
      10 countries; 40 pages of such tables, 2 month process.




www.foodindustry.asia
                                                      17
EXAMPLE 2:
                        SPEED OF CODEX ADOPTION
               Impact to business – within one site (Singapore)
Example of impact resulting from change in one section of regulation
for qualification of Vegetable Oil/Fat to one of the following:
1. Hydrogenated Vegetable Oil/Fat
2. Partially Hydrogenated Vegetable Oil/Fat
3. Non-Hydrogenated Vegetable Oil/Fat

  Total Number of SKUs                                        296
  Total Number affected of SKUs                               117

  Implementation: 3 types of stickers with dimensions: 50mm (L) x 5mm (H)
  1. Vegetable Oil/Fat is Hydrogenated
  2. Vegetable Oil/Fat is Partially Hydrogenated
  3. Vegetable Oil/Fat is Non-Hydrogenated

www.foodindustry.asia
                                                         18
EXAMPLE 2:
                                    SPEED OF CODEX ADOPTION
 Cost and resource impact (sticker solution) = S$364k
     BRAND   NO. OF     MONTHLY      MONTHLY    ANNUAL      ANNUAL     MTHS TO      2012 QTY      2012 COSTS
              SKUS        QTY         COSTS      QTY         COSTS     STICKER

 A             21       190,801       $6,010   2,289,611    $72,123    AU – 12      1,939,831      $61,105
                                                                       MY – 4-8

 B              3        47,232       $1,488    566,784     $17,854     5, 12           452,712    $14,260
                                                                        (Crumbs)

 C             22       137,028      $18,932   1,644,336    $227,189      12        1,644,336      $227,189

 D              2        11,652       $367      139,824      $4,404        5            58,260      $1,835

 E              8        84,678       $2,667   1,016,136    $32,008       12        1,016,136      $32,008

 F             11        50,026       $1,576    600,312     $18,910       12        $600,312       $18,910

 G              3        40,236       $1,267    482,832     $15,209       12            482,832    $15,210

 H              3        27,000       $851      324,000     $10,206       12            324,000    $10,206

 J              7        44,736       $1,409    536,832     $16,910       12            536,832    $16,910

 K              5       129,348       $4,074   1,552,176    $48,894       12        1,552,176      $48,894

 L              9        66,354       $2,090    796,248     $25,082       12            796,248    $25,082

 M             12       133,596       $4,208   1,603,152    $50,499       12        1,603,152      $50,499

 N              6        25,942       $817      311,301      $9,806       12            311,301     $9,806

 P              5
www.foodindustry.asia    18,828       $593      225,936      $7,117       12            225,936     $7,117
                                                                                   19
 TOTAL         117      1,007,457    $31,735   12,089,480   $380,819                11,544,064     $363,638
EXAMPLE 3: NET WEIGHT LABELLING
                         NEW REQUIREMENT ONE COUNTRY
    New regulation requires either “net wt.” or “e”
    Interim solution to address a “non-quality” issue for ONE sku
     Product                                 Cost of
                                                          Cost of   Cost of
                                            Labelling
                        Carton per month                 Labelling Labelling
                                             per unit
                          imported to                     per unit  per unit
                                              (SGD
                           Singapore                       per 6     per 1
                                           0.0306) per
                                                          months     year
     Description                              month
     A                        500             $428        $2,570    $5,141
     B                        500             $428        $2,570    $5,141
     C                        500             $428        $2,570    $5,141
     D                        500            $3,305      $19,829    $39,658
     E                       500             $3,305      $19,829    $39,658
     Total                   2500            $7,895      $47,369    $94,738
www.foodindustry.asia
                                                            20
NEGATIVE IMPACTS

                 Consumers              Manufacturers           Regulatory agencies


          • Over cluttered           • 3 languages on           • Resource and time
            food label                 NIP, ingredients list    companies seek
                                       Longer ingredients       advice to comply,
          • Compromised                declaration e.g.         clarify on different
            readability                non-hydrogenated         interpretations of
                                       fat, specific food
                                                                regulations
          • Stickers –                 conditioners,
            perception of              nutrients, E codes
            misleading
                                     • Cost of printing,
                                       resources cost
                                       especially to train
                                       and hire regulatory
                                       affairs professionals.


                        How can we reduce these negative impacts for regulators,
www.foodindustry.asia   manufacturers and consumers?         21
EUROPEAN EXPERIENCE


        Reluctance to Invest Capital

        Where regulation is fragmented and marketing
         opportunities are constrained


          ASEAN needs:     Common labelling
           standards for common information


            So what do we want to do about it ?

www.foodindustry.asia
                                              22
WAY FORWARD

        Regulatory agencies and industry both want clear
        regulations & standards for labelling and claims.

       ASEAN needs:   Common labelling standards for
         common information
    1. How can industry contribute to the development
       of national regulations in the region harmonized
       toward Codex standards?

    2. How can food industry create a level playing field
       in implementation of harmonized regulations by
       MNCs and SMEs?

www.foodindustry.asia
                                              23
ASEAN Nutrition Labelling & Packaging Standards 2012

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ASEAN Nutrition Labelling & Packaging Standards 2012

  • 2. CASE STUDY 1: Nutrition Labelling & Packaging Standards - Dr Roger Bektash - Ms Cyndy Au
  • 3. Nutrition Labelling & Packaging Standards Dr Roger Bektash
  • 4. VISION FOR ASEAN Products made for one ASEAN country can be sold in other ASEAN countries Efficient Supply Chain Benefits to local & regional economy - scale up & efficient manufacture - increased trade Benefits for consumers in all countries www.foodindustry.asia What’s this got to do with Nutrition Labelling? 4
  • 5. LABELLING COMPLEXITY - A MAJOR BARRIER Common labelling standards are needed for common information (as in EU) • Unique Labelling requirements – goes beyond local language requirements • There are unique National formats, tolerances or standards for the same information • Currently dictating Individual country labels, or complexity and limiting the information provided www.foodindustry.asia 5
  • 6. NUTRITION LABELLING Nutrition Labelling is either Mandated or the format is prescribed by most ASEAN countries - Nutrition Information Facts Panel Increased Voluntary Information or Claims - “Good Source of Fibre” - “Reduced Salt”, and - Front of Pack “GDA” www.foodindustry.asia However there are many challenges ........ 6
  • 7. CHALLENGE 1 Variance in Mandatory & Voluntary requirements • Malaysia – mandatory nutrition labelling on many foods • Indonesia – required on fortified foods • Singapore – required on foods making nutrient claims • Philippines – the nutrition information format requires specific measurement units www.foodindustry.asia Confusing 7
  • 8. CHALLENGE 2 Differing min & max limits for vitamins & minerals To meet local standards, one Singaporean manufacturer needs to: • Make four different formulations for the same product to supply 8 ASEAN markets • And have different analytical testing limits & requirements for several markets www.foodindustry.asia Adding Complexity & Costs 8
  • 9. CHALLENGE 3 Variance in Tolerance levels for nutrients • A common recipe across multiple countries faces differing tolerances for nutrients • Most ASEAN countries require products to contain at least 80% of the declared nutrient (as per Codex), but some impose further restrictions - more stringent if fortified - first consignment vs. subsequent shipments - Nutrients claimed on the front vs. in the NIP on back www.foodindustry.asia Inconsistent
  • 10. CHALLENGE 4 The daily reference values for nutrients vary • Indonesia, Thailand & the Philippines require the %RDA to be stated for each nutrient in the NIP; Malaysia adopts %NRV from Codex • But these reference values vary between the countries, making a common NIP label impossible www.foodindustry.asia A disincentive to voluntary nutrition information 10
  • 11. RECOMMEND DAILY INTAKE VALUE FOR IRON IN DIFFERENT COUNTRIES www.foodindustry.asia Consumers don’t receive nutrition information 11
  • 12. BENEFITS OF HARMONISATION Nutrient values, tolerances and labelling • Cost efficiencies for manufacturers, trade, consumers and governments • Clarity of information for Consumers • Increased product availability www.foodindustry.asia 12
  • 13. EUROPEAN EXPERIENCE Reluctance to Invest Capital Where regulation is fragmented and marketing opportunities are constrained ASEAN needs: Common labelling standards for common information www.foodindustry.asia 13
  • 14. Nutrition Labelling & Packaging Standards Ms Cyndy Au
  • 15. CHALLENGES AND OPPORTUNITIES FOR HARMONIZATION SPECIFIC RECENT EXAMPLES www.foodindustry.asia 15
  • 16. EXAMPLE 1: NON-HARMONIZATION OF NIP Malaysia’s format only After: MY, SG, PH, HK, BR www.foodindustry.asia 16
  • 17. EXAMPLE 2: SPEED OF CODEX ADOPTION • Regulatory Circular issued with ONE MONTH to comply. • Required : Detailed mapping of labels for over 400 SKUs from over 10 countries; 40 pages of such tables, 2 month process. www.foodindustry.asia 17
  • 18. EXAMPLE 2: SPEED OF CODEX ADOPTION Impact to business – within one site (Singapore) Example of impact resulting from change in one section of regulation for qualification of Vegetable Oil/Fat to one of the following: 1. Hydrogenated Vegetable Oil/Fat 2. Partially Hydrogenated Vegetable Oil/Fat 3. Non-Hydrogenated Vegetable Oil/Fat Total Number of SKUs 296 Total Number affected of SKUs 117 Implementation: 3 types of stickers with dimensions: 50mm (L) x 5mm (H) 1. Vegetable Oil/Fat is Hydrogenated 2. Vegetable Oil/Fat is Partially Hydrogenated 3. Vegetable Oil/Fat is Non-Hydrogenated www.foodindustry.asia 18
  • 19. EXAMPLE 2: SPEED OF CODEX ADOPTION Cost and resource impact (sticker solution) = S$364k BRAND NO. OF MONTHLY MONTHLY ANNUAL ANNUAL MTHS TO 2012 QTY 2012 COSTS SKUS QTY COSTS QTY COSTS STICKER A 21 190,801 $6,010 2,289,611 $72,123 AU – 12 1,939,831 $61,105 MY – 4-8 B 3 47,232 $1,488 566,784 $17,854 5, 12 452,712 $14,260 (Crumbs) C 22 137,028 $18,932 1,644,336 $227,189 12 1,644,336 $227,189 D 2 11,652 $367 139,824 $4,404 5 58,260 $1,835 E 8 84,678 $2,667 1,016,136 $32,008 12 1,016,136 $32,008 F 11 50,026 $1,576 600,312 $18,910 12 $600,312 $18,910 G 3 40,236 $1,267 482,832 $15,209 12 482,832 $15,210 H 3 27,000 $851 324,000 $10,206 12 324,000 $10,206 J 7 44,736 $1,409 536,832 $16,910 12 536,832 $16,910 K 5 129,348 $4,074 1,552,176 $48,894 12 1,552,176 $48,894 L 9 66,354 $2,090 796,248 $25,082 12 796,248 $25,082 M 12 133,596 $4,208 1,603,152 $50,499 12 1,603,152 $50,499 N 6 25,942 $817 311,301 $9,806 12 311,301 $9,806 P 5 www.foodindustry.asia 18,828 $593 225,936 $7,117 12 225,936 $7,117 19 TOTAL 117 1,007,457 $31,735 12,089,480 $380,819 11,544,064 $363,638
  • 20. EXAMPLE 3: NET WEIGHT LABELLING NEW REQUIREMENT ONE COUNTRY New regulation requires either “net wt.” or “e” Interim solution to address a “non-quality” issue for ONE sku Product Cost of Cost of Cost of Labelling Carton per month Labelling Labelling per unit imported to per unit per unit (SGD Singapore per 6 per 1 0.0306) per months year Description month A 500 $428 $2,570 $5,141 B 500 $428 $2,570 $5,141 C 500 $428 $2,570 $5,141 D 500 $3,305 $19,829 $39,658 E 500 $3,305 $19,829 $39,658 Total 2500 $7,895 $47,369 $94,738 www.foodindustry.asia 20
  • 21. NEGATIVE IMPACTS Consumers Manufacturers Regulatory agencies • Over cluttered • 3 languages on • Resource and time food label NIP, ingredients list companies seek Longer ingredients advice to comply, • Compromised declaration e.g. clarify on different readability non-hydrogenated interpretations of fat, specific food regulations • Stickers – conditioners, perception of nutrients, E codes misleading • Cost of printing, resources cost especially to train and hire regulatory affairs professionals. How can we reduce these negative impacts for regulators, www.foodindustry.asia manufacturers and consumers? 21
  • 22. EUROPEAN EXPERIENCE Reluctance to Invest Capital Where regulation is fragmented and marketing opportunities are constrained ASEAN needs: Common labelling standards for common information So what do we want to do about it ? www.foodindustry.asia 22
  • 23. WAY FORWARD Regulatory agencies and industry both want clear regulations & standards for labelling and claims. ASEAN needs: Common labelling standards for common information 1. How can industry contribute to the development of national regulations in the region harmonized toward Codex standards? 2. How can food industry create a level playing field in implementation of harmonized regulations by MNCs and SMEs? www.foodindustry.asia 23