Stefan Längin presented Ultra personalization at the NOAH Conference 2013

2. ULTRA PERSONALIZATION

3. THE FUTURE OF MARKETING
ULTRA PERSONALIZATION
6
5
4
3
2
1
Optimized for all devices
Automated Machine Learning
Targeted Design, Content and Products
Automated Multivariate Testing
Site and Ad optimization
Site Analysis (Reporting)

4. CURRENT MARKET STANDARD
ULTRA PERSONALIZATION
5
4
3
2
1
Optimized for all devices
Automated Machine Learning
Targeted Design, Content and Products
(Automated) Multivariate Testing
Site and Ad optimization
Site Analysis (Reporting)
Standard
6

5. PERSONALIZATION WITH CONVERT+
ULTRA PERSONALIZATION
6
5
4
3
2
1
Optimized for all devices
Automated Machine Learning
Targeted Design, Content and Products
Automated Multivariate Testing
Site and Ad optimization
Site Analysis (Reporting)

6. Personalization makes
people´s life easier…

7. …more comfortable

8. For our clients:
More Relevance
= More Revenue
$

9. THE PROMISE: MASSIVE UPLIFTS IN REVENUE
1%
0%
50%
Possible Uplift in
Conversion Rates

10. A TYPICAL CUSTOMER JOURNEY
Channels
Devices
Location
Targeting
Personalized
Websites & Apps

11. WHERE DOES THE DATA
COME FROM?

12. THE DATA IS ALREADY THERE

13. CONVERT+ CAN MATCH ANY DATA IN REAL TIME

14. SIMPLE EXAMPLE: A WEBSITE VISIT
Problem:
Steve wants
products
he likes not
woman shoes
Profil Parameters
24
Generic Website

15. PERSONALIZED WEBSITE BASED ON PROFILE
Solution:
Steve likes to get
tailored product
recommendations
Profil Parameters
Personalized
product
recommendat
ions
Filtered
product
feed
24
Tailored user
experience
colors, content,
products

16. DIFFERENT PEOPLE SHOULD HAVE DIFFERENT WEBSITES
45
32
24

17. 30
MORE THAN
6.000

18. MORE THAN
10.000
PRODUCT FEED




PRODUCT FEED
PRODUCT FEED
BEST COMBINATION
OF TARGET GROUP, LANDING PAGE
AND CREATIVE

19. INDUSTRY LEADERS TRUST US
SOME CLIENT EXAMPLES

20. EXPERIENCE ULTRA PERSONALIZATION WITH ADTELLIGENCE
1
Use the power
of Big Data
2
Adtelligence
Personalization Cloud
3
Generate
personalized UX
4
Earn more Money
Web
Product Data
30 - 50%
Mobile
Finance Data
Tablet
3rd party Data
CRM Data
TV
Location Data
Aggregate
In Memory Data Matching
Real-time User Experiences
Generate more revenue

21. CONVERT+
#1 PLATFORM FOR
PERSONALIZATION
START NOW!
Stefan Laengin
VP Europe