Adva Mobile provides artists with tools to create a mobile fan club to connect with fans on their mobile phones. This allows artists to engage fans, notify them of events and new music, sell merchandise and tickets, and get insights into fan locations and activities through various reports. Mobile marketing is an important part of an overall strategy to grow an artist's fan base and sales.
31. The name of the page on the Artist Portal that shows all your fan blasts, when they were scheduled, how many fans received the fan blast, the web page they were directed to, the message in the SMS Text, and the Title. Question
47. T or F. The artist “owns” the fan’s mobile phone numbers and can contact them whenever you want. Question
48. Answer False. (The phone numbers, like email addresses, are “yours”, but there are rules for contacting them.)
49. Question “ I’d like to know where my fans are located so I can send a text blast to only those fans in a particular location.” is something you might say when looking at which report?
55. Using your mobile fan club is part of an overall marketing __________ to engage your fans, create loyalty, and sell more music, tickets and merchandise. Question
67. Question T or F. If your Twitter Account is set up to send Tweets to your Facebook Page, fan Tweets on your mobile site will also go to your Facebook Page.
69. T or F. The Adva Mobile Facebook Page is a good place to connect with us and other Artists that recognize the advantages of mobile marketing. Question