SlideShare a Scribd company logo

Deep Understanding of Search Often Falls on Deaf Ears

•Download as PPT, PDF•
•
Advanced Media Productions
Advanced Media Productions
BusinessTechnology
1 of 15
© Advanced Media Productions AdvMediaProductions.com Deep Understanding of Search Often Falls on Deaf Ears Louise Rijk Vice President of Marketing and Sales Advanced Media Productions Search Marketing Vs. Traditional Marketing
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
© Advanced Media Productions AdvMediaProductions.com Why Search? Search Marketing Vs. Traditional Marketing: ,[object Object],[object Object],[object Object]
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Types” of Search © Advanced Media Productions AdvMediaProductions.com Search Marketing Vs. Traditional Marketing:
Keywords © Advanced Media Productions AdvMediaProductions.com 1. Research and assign value 2. Selection and exclusion 3. Refine the list Search Marketing Vs. Traditional Marketing:
Keyword Tools © Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing Vs. Traditional Marketing:
© Advanced Media Productions AdvMediaProductions.com Google Crawl Digital Asset Optimization: Hosted Content Search Marketing Vs. Traditional Marketing: Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images
© Advanced Media Productions AdvMediaProductions.com News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Digital Asset Optimization: Posted Content Search Marketing Vs. Traditional Marketing: Posting
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
© Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversion Search Marketing Vs. Traditional Marketing:
5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
© Advanced Media Productions AdvMediaProductions.com Social Media Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing Vs. Traditional Marketing:
© Advanced Media Productions AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Tips for Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing Vs. Traditional Marketing:
Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com Twitter: @AdvancedMedia © Advanced Media Productions AdvMediaProductions.com Search Marketing Vs. Traditional Marketing:

Recommended

DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDigital Insights - Digital Marketing Agency
 
Social media monitoring for lead generation
Social media monitoring for lead generationSocial media monitoring for lead generation
Social media monitoring for lead generationConall Murtagh
 
Facebook Marketing Tactics
Facebook Marketing TacticsFacebook Marketing Tactics
Facebook Marketing TacticsOnline Marketing Institute
 
Digital marketing overview for EBS
Digital marketing overview for EBSDigital marketing overview for EBS
Digital marketing overview for EBSFranck Debane
 
Media Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextMedia Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextAnandan Pillai
 
Advanced Ways To Do More with Facebook Custom Audiences
Advanced Ways To Do More with Facebook Custom AudiencesAdvanced Ways To Do More with Facebook Custom Audiences
Advanced Ways To Do More with Facebook Custom AudiencesAdStage
 
DBS-Week10-EcommSites&SalesFunnells
DBS-Week10-EcommSites&SalesFunnellsDBS-Week10-EcommSites&SalesFunnells
DBS-Week10-EcommSites&SalesFunnellsDigital Insights - Digital Marketing Agency
 
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
 

Recommended

DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDigital Insights - Digital Marketing Agency
 
Social media monitoring for lead generation
Social media monitoring for lead generationSocial media monitoring for lead generation
Social media monitoring for lead generationConall Murtagh
 
Facebook Marketing Tactics
Facebook Marketing TacticsFacebook Marketing Tactics
Facebook Marketing TacticsOnline Marketing Institute
 
Digital marketing overview for EBS
Digital marketing overview for EBSDigital marketing overview for EBS
Digital marketing overview for EBSFranck Debane
 
Media Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextMedia Planning Approach in Employer Branding Context
Media Planning Approach in Employer Branding ContextAnandan Pillai
 
Advanced Ways To Do More with Facebook Custom Audiences
Advanced Ways To Do More with Facebook Custom AudiencesAdvanced Ways To Do More with Facebook Custom Audiences
Advanced Ways To Do More with Facebook Custom AudiencesAdStage
 
DBS-Week10-EcommSites&SalesFunnells
DBS-Week10-EcommSites&SalesFunnellsDBS-Week10-EcommSites&SalesFunnells
DBS-Week10-EcommSites&SalesFunnellsDigital Insights - Digital Marketing Agency
 
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...
The Big Picture of Digital Marketing - Guest Lecture at PPM School of Managem...Indra Jaya
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAMAMichiana
 
Simon Rogers
Simon RogersSimon Rogers
Simon RogersInBlackandWhite
 
Digital marketing-overview (1)
Digital marketing-overview (1)Digital marketing-overview (1)
Digital marketing-overview (1)Namitstar K
 
Software Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingSoftware Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingJake Aull
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overviewVijay Bhoya
 
Twitter Advertising
Twitter AdvertisingTwitter Advertising
Twitter AdvertisingAnandan Pillai
 
Overview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social UniverseOverview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social UniverseMamba Media
 
Desertation on digital marketing
Desertation on digital marketingDesertation on digital marketing
Desertation on digital marketingHARSH BAZAJ
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaignpaonuchit
 
WebResults.ie Smarter Web Strategy
WebResults.ie Smarter Web StrategyWebResults.ie Smarter Web Strategy
WebResults.ie Smarter Web StrategyRosey Broderick
 
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...AdStage
 
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing SpeakerVerio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speakerhlutze
 
Learning Session: What Is A Campaign?
Learning Session: What Is A Campaign?Learning Session: What Is A Campaign?
Learning Session: What Is A Campaign?stonewall
 
David Braun. "Wins and fails of crowd marketing. Weblium case"
David Braun. "Wins and fails of crowd marketing. Weblium case"David Braun. "Wins and fails of crowd marketing. Weblium case"
David Braun. "Wins and fails of crowd marketing. Weblium case"Octopus Events
 
Connecting your Brand with Customers Using Digital Advertising Platfoms
Connecting your Brand with Customers Using Digital Advertising PlatfomsConnecting your Brand with Customers Using Digital Advertising Platfoms
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
 
PPT on Digital Marketing
PPT on Digital Marketing PPT on Digital Marketing
PPT on Digital Marketing sidhantshinde1
 
Digital Marketing Plan - 2013
Digital Marketing Plan - 2013Digital Marketing Plan - 2013
Digital Marketing Plan - 2013Solid Radicle Solutions
 
Digital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationDigital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationMahesh Wagh
 
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhuryDigital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
 
Social Media Revolution
Social Media RevolutionSocial Media Revolution
Social Media RevolutionInstitute for Transformative Leadership
 
Social Media, Search and Digital Asset Optimization
Social Media, Search and Digital Asset OptimizationSocial Media, Search and Digital Asset Optimization
Social Media, Search and Digital Asset OptimizationAdvanced Media Productions
 
Social Media Search and Digital Asset Optimization
Social Media Search and Digital Asset OptimizationSocial Media Search and Digital Asset Optimization
Social Media Search and Digital Asset OptimizationAdvanced Media Productions
 

More Related Content

What's hot

Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAMAMichiana
 
Digital marketing-overview (1)
Digital marketing-overview (1)Digital marketing-overview (1)
Digital marketing-overview (1)Namitstar K
 
Software Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingSoftware Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingJake Aull
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overviewVijay Bhoya
 
Overview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social UniverseOverview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social UniverseMamba Media
 
Desertation on digital marketing
Desertation on digital marketingDesertation on digital marketing
Desertation on digital marketingHARSH BAZAJ
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaignpaonuchit
 
WebResults.ie Smarter Web Strategy
WebResults.ie Smarter Web StrategyWebResults.ie Smarter Web Strategy
WebResults.ie Smarter Web StrategyRosey Broderick
 
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...AdStage
 
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing SpeakerVerio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speakerhlutze
 
Learning Session: What Is A Campaign?
Learning Session: What Is A Campaign?Learning Session: What Is A Campaign?
Learning Session: What Is A Campaign?stonewall
 
David Braun. "Wins and fails of crowd marketing. Weblium case"
David Braun. "Wins and fails of crowd marketing. Weblium case"David Braun. "Wins and fails of crowd marketing. Weblium case"
David Braun. "Wins and fails of crowd marketing. Weblium case"Octopus Events
 
Connecting your Brand with Customers Using Digital Advertising Platfoms
Connecting your Brand with Customers Using Digital Advertising PlatfomsConnecting your Brand with Customers Using Digital Advertising Platfoms
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
 
PPT on Digital Marketing
PPT on Digital Marketing PPT on Digital Marketing
PPT on Digital Marketing sidhantshinde1
 
Digital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationDigital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationMahesh Wagh
 
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhuryDigital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
 

What's hot (20)

Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Simon Rogers
Simon RogersSimon Rogers
Simon Rogers
 
Digital marketing-overview (1)
Digital marketing-overview (1)Digital marketing-overview (1)
Digital marketing-overview (1)
 
Software Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online MarketingSoftware Product & Brand Planning; + Online Marketing
Software Product & Brand Planning; + Online Marketing
 
Digital marketing-overview
Digital marketing-overviewDigital marketing-overview
Digital marketing-overview
 
Twitter Advertising
Twitter AdvertisingTwitter Advertising
Twitter Advertising
 
Overview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social UniverseOverview on Digital Marketing and the Social Universe
Overview on Digital Marketing and the Social Universe
 
Desertation on digital marketing
Desertation on digital marketingDesertation on digital marketing
Desertation on digital marketing
 
Social media marketing campaign
Social media marketing campaignSocial media marketing campaign
Social media marketing campaign
 
WebResults.ie Smarter Web Strategy
WebResults.ie Smarter Web StrategyWebResults.ie Smarter Web Strategy
WebResults.ie Smarter Web Strategy
 
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & ...
 
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing SpeakerVerio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker
 
Learning Session: What Is A Campaign?
Learning Session: What Is A Campaign?Learning Session: What Is A Campaign?
Learning Session: What Is A Campaign?
 
David Braun. "Wins and fails of crowd marketing. Weblium case"
David Braun. "Wins and fails of crowd marketing. Weblium case"David Braun. "Wins and fails of crowd marketing. Weblium case"
David Braun. "Wins and fails of crowd marketing. Weblium case"
 
Connecting your Brand with Customers Using Digital Advertising Platfoms
Connecting your Brand with Customers Using Digital Advertising PlatfomsConnecting your Brand with Customers Using Digital Advertising Platfoms
Connecting your Brand with Customers Using Digital Advertising Platfoms
 
PPT on Digital Marketing
PPT on Digital Marketing PPT on Digital Marketing
PPT on Digital Marketing
 
Digital Marketing Plan - 2013
Digital Marketing Plan - 2013Digital Marketing Plan - 2013
Digital Marketing Plan - 2013
 
Digital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationDigital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentation
 
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhuryDigital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy Chaudhury
 
Social Media Revolution
Social Media RevolutionSocial Media Revolution
Social Media Revolution
 

Similar to Deep Understanding of Search Often Falls on Deaf Ears

Social Media, Search and Digital Asset Optimization
Social Media, Search and Digital Asset OptimizationSocial Media, Search and Digital Asset Optimization
Social Media, Search and Digital Asset OptimizationAdvanced Media Productions
 
Social Media Search and Digital Asset Optimization
Social Media Search and Digital Asset OptimizationSocial Media Search and Digital Asset Optimization
Social Media Search and Digital Asset OptimizationAdvanced Media Productions
 
The Grueling & Gratifying World of B2B Search Marketing
The Grueling & Gratifying World of B2B Search MarketingThe Grueling & Gratifying World of B2B Search Marketing
The Grueling & Gratifying World of B2B Search MarketingStacy Sutton Williams
 
Content marketing - recruiting firms
Content marketing - recruiting firmsContent marketing - recruiting firms
Content marketing - recruiting firmsJoseph Gonzalez
 
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinGuerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinLynnelle Wilson
 
Content Marketing for Recruitment Firms | SourceIn 2013
Content Marketing for Recruitment Firms | SourceIn 2013Content Marketing for Recruitment Firms | SourceIn 2013
Content Marketing for Recruitment Firms | SourceIn 2013LinkedIn Talent Solutions
 
B2B Search Marketing & Conversion Optimization (B2BCamp)
B2B Search Marketing & Conversion Optimization (B2BCamp)B2B Search Marketing & Conversion Optimization (B2BCamp)
B2B Search Marketing & Conversion Optimization (B2BCamp)Stacy Sutton Williams
 
Essential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnesEssential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnesnixonmcinnes
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon BusinessSara Martin
 
2. E Marketing Chorlton09
2. E Marketing Chorlton092. E Marketing Chorlton09
2. E Marketing Chorlton09mdda
 
Seo presentation
Seo presentationSeo presentation
Seo presentationParth Patel
 
Seo presentation
Seo presentationSeo presentation
Seo presentationParth Patel
 
Webinar Social Media Marketing for Construction Industry
Webinar Social Media Marketing for Construction IndustryWebinar Social Media Marketing for Construction Industry
Webinar Social Media Marketing for Construction IndustrySimply Marcomms
 
Digital marketing campaign template
Digital marketing campaign templateDigital marketing campaign template
Digital marketing campaign templateAdCMO
 
Online marketing presentation
Online marketing presentationOnline marketing presentation
Online marketing presentationViterra
 
How to use social media
How to use social mediaHow to use social media
How to use social mediaNick Leech
 

Similar to Deep Understanding of Search Often Falls on Deaf Ears (20)

Social Media, Search and Digital Asset Optimization
Social Media, Search and Digital Asset OptimizationSocial Media, Search and Digital Asset Optimization
Social Media, Search and Digital Asset Optimization
 
Social Media Search and Digital Asset Optimization
Social Media Search and Digital Asset OptimizationSocial Media Search and Digital Asset Optimization
Social Media Search and Digital Asset Optimization
 
The Grueling & Gratifying World of B2B Search Marketing
The Grueling & Gratifying World of B2B Search MarketingThe Grueling & Gratifying World of B2B Search Marketing
The Grueling & Gratifying World of B2B Search Marketing
 
Content marketing - recruiting firms
Content marketing - recruiting firmsContent marketing - recruiting firms
Content marketing - recruiting firms
 
Content Marketing for Recruitment Firms
Content Marketing for Recruitment FirmsContent Marketing for Recruitment Firms
Content Marketing for Recruitment Firms
 
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinGuerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social Spin
 
Content Marketing for Recruitment Firms | SourceIn 2013
Content Marketing for Recruitment Firms | SourceIn 2013Content Marketing for Recruitment Firms | SourceIn 2013
Content Marketing for Recruitment Firms | SourceIn 2013
 
Small Business Social Media 101
Small Business Social Media 101Small Business Social Media 101
Small Business Social Media 101
 
business 4 women.pptx
business 4 women.pptxbusiness 4 women.pptx
business 4 women.pptx
 
B2B Search Marketing & Conversion Optimization (B2BCamp)
B2B Search Marketing & Conversion Optimization (B2BCamp)B2B Search Marketing & Conversion Optimization (B2BCamp)
B2B Search Marketing & Conversion Optimization (B2BCamp)
 
Essential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnesEssential Online Marketing by Nixon McInnes
Essential Online Marketing by Nixon McInnes
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
2. E Marketing Chorlton09
2. E Marketing Chorlton092. E Marketing Chorlton09
2. E Marketing Chorlton09
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 
Webinar Social Media Marketing for Construction Industry
Webinar Social Media Marketing for Construction IndustryWebinar Social Media Marketing for Construction Industry
Webinar Social Media Marketing for Construction Industry
 
Digital marketing campaign template
Digital marketing campaign templateDigital marketing campaign template
Digital marketing campaign template
 
Brand Matters
Brand MattersBrand Matters
Brand Matters
 
Online marketing presentation
Online marketing presentationOnline marketing presentation
Online marketing presentation
 
How to use social media
How to use social mediaHow to use social media
How to use social media
 

More from Advanced Media Productions

Using Internet Marketing To Build Your Business
Using Internet Marketing To Build Your BusinessUsing Internet Marketing To Build Your Business
Using Internet Marketing To Build Your BusinessAdvanced Media Productions
 
Integrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing MixIntegrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing MixAdvanced Media Productions
 
Online Visibility And Advertising For Local Businesses
Online Visibility And Advertising For Local BusinessesOnline Visibility And Advertising For Local Businesses
Online Visibility And Advertising For Local BusinessesAdvanced Media Productions
 
Local Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingLocal Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingAdvanced Media Productions
 
Ecommerce Web Site Design And Internet Marketing (3)
Ecommerce Web Site Design And Internet Marketing (3)Ecommerce Web Site Design And Internet Marketing (3)
Ecommerce Web Site Design And Internet Marketing (3)Advanced Media Productions
 
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixInternet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
 
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Advanced Media Productions
 
Blogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsBlogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsAdvanced Media Productions
 

More from Advanced Media Productions (9)

SEO and Search-friendly Web Design
SEO and Search-friendly Web DesignSEO and Search-friendly Web Design
SEO and Search-friendly Web Design
 
Using Internet Marketing To Build Your Business
Using Internet Marketing To Build Your BusinessUsing Internet Marketing To Build Your Business
Using Internet Marketing To Build Your Business
 
Integrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing MixIntegrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing Mix
 
Online Visibility And Advertising For Local Businesses
Online Visibility And Advertising For Local BusinessesOnline Visibility And Advertising For Local Businesses
Online Visibility And Advertising For Local Businesses
 
Local Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingLocal Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media Marketing
 
Ecommerce Web Site Design And Internet Marketing (3)
Ecommerce Web Site Design And Internet Marketing (3)Ecommerce Web Site Design And Internet Marketing (3)
Ecommerce Web Site Design And Internet Marketing (3)
 
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixInternet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
 
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...
 
Blogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsBlogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media Productions
 

Recently uploaded

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 

Recently uploaded (20)

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 

Deep Understanding of Search Often Falls on Deaf Ears

  • 1. © Advanced Media Productions AdvMediaProductions.com Deep Understanding of Search Often Falls on Deaf Ears Louise Rijk Vice President of Marketing and Sales Advanced Media Productions Search Marketing Vs. Traditional Marketing
  • 2. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 3.
  • 4. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 5.
  • 6. Keywords © Advanced Media Productions AdvMediaProductions.com 1. Research and assign value 2. Selection and exclusion 3. Refine the list Search Marketing Vs. Traditional Marketing:
  • 7.
  • 8. © Advanced Media Productions AdvMediaProductions.com Google Crawl Digital Asset Optimization: Hosted Content Search Marketing Vs. Traditional Marketing: Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images
  • 9. © Advanced Media Productions AdvMediaProductions.com News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Digital Asset Optimization: Posted Content Search Marketing Vs. Traditional Marketing: Posting
  • 10. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 11.
  • 12. 5 Customer Evolution Steps Search Marketing Vs. Traditional Marketing: © Advanced Media Productions AdvMediaProductions.com Pre Beginning Middle End Spread Awareness Familiarity Consideration Purchase Advocacy Need Search Choices Call to Action Buzz Buying Cycle Internet Need Sales Time
  • 13.
  • 14.
  • 15. Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com Twitter: @AdvancedMedia © Advanced Media Productions AdvMediaProductions.com Search Marketing Vs. Traditional Marketing: