This latest presentation from Advanced Media Productions, entitled “Integrating Social Media into the Internet Marketing Mix”, lays out all the information you need to know regarding word of mouth on the web in all its forms and how it can be a benefit to your internet marketing campaign. By capitalizing on marketing trends and acknowledging the skyrocketing popularity of viral buzz, social media can work with various advertising, online and offline marketing campaigns to deliver exceptional results. “Integrating Social Media into the Internet Marketing Mix” begins by defining the components of Internet Marketing through visual diagrams which highlight the relationships between numerous variables including search engine marketing, social marketing and media placement. Multiple social media networks and applications (Facebook, Twitter, YouTube etc.) can be utilized simultaneously throughout your campaign, and “Integrating Social Media into the Internet Marketing Mix” is an introduction to the tools that will ensure that your bases are covered when it comes to conducting a successful endeavor in internet marketing.

1. © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

2. © Advanced Media Productions AdvMediaProductions.com The Return of the Conversation in the Social Order Integrating Social Media into the Internet Marketing Mix: LinkedIn

3. What Is Happening In Marketing? Fragmentation of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

4. Social Marketing And Advertising Are Working Together © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

6. Integrated Social Marketing and Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

7. Integrated Facebook “Viral”/Advertising Campaign © Advanced Media Productions AdvMediaProductions.com Friend’s Home Page Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Canvas Page Profile Page Group Page Facebook Page (Business) News Feed (Become Fan) Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Friend’s Home Page Integrating Social Media into the Internet Marketing Mix:

8. Generating Web Site Traffic Using YouTube Link to Video Page Search Term Link to Web Site Your Company Web Site © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

10. Organic Search Engine Optimization - Universal Search - Digital Asset Optimization PPC/Mobile Search Advertising - PPC Search – Google, Yahoo, MSN AdCenter - Mobile Search Advertising - “On-deck” White Label Search - Web Search through Smartphones with Mobile Web browsers Search Marketing © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

11. Search & Mobile Search Marketing Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

17. Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix: