This presentation provides in-depth coverage of organic search and search engine optimization, PPC advertising and social media marketing and how it can be effectively used by small businesses to boost online brand visibility, generate viral buzz and web site traffic and drive deeper user engagement. Specific attention is given to the benefits of digital asset optimization and local online marketing with Twitter.

1. © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

3. © Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic Universal Search PPC/Mobile Search Advertising Organic Image Search Shopping Comparison Search Engines Organic Video Search Other Organic Search Components of Internet Marketing Local Search Marketing, Online Advertising and Social Media Marketing

6. © Advanced Media Productions AdvMediaProductions.com Universal Search Image Results Organic Web Results News Results Local Search Marketing, Online Advertising and Social Media Marketing

7. © Advanced Media Productions AdvMediaProductions.com Image Search Image Results Local Search Marketing, Online Advertising and Social Media Marketing

8. © Advanced Media Productions AdvMediaProductions.com Video Search YouTube Results Crawled Results Google Crawled Video Local Search Marketing, Online Advertising and Social Media Marketing

9. © Advanced Media Productions AdvMediaProductions.com Shopping Search Shopping Results Local Search Marketing, Online Advertising and Social Media Marketing

10. © Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Conversations As They Are Happening Local Search Marketing, Online Advertising and Social Media Marketing

12. Organic Mobile Search Mobile Web Search Results Mobile Local Search Results © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing

13. © Advanced Media Productions AdvMediaProductions.com Shopping Results PPC Results Google – PPC Search Local Search Marketing, Online Advertising and Social Media Marketing

14. © Advanced Media Productions AdvMediaProductions.com Google – PPC Search Expanded Plus Box Results Normal PPC Results Google AdWords Product Plusbox (Beta) Plus Box Expanded Local Search Marketing, Online Advertising and Social Media Marketing

16. Local Search © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing

18. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Web Results (10-box) Local 10-Box Results Local Organic Web Results Local Search Marketing, Online Advertising and Social Media Marketing

19. © Advanced Media Productions AdvMediaProductions.com Google – Local Web Results Results Without Geographic Modifier Local 10-Box Local Search Marketing, Online Advertising and Social Media Marketing

20. © Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google – Local Organic Map Results Local Search Marketing, Online Advertising and Social Media Marketing

21. © Advanced Media Productions AdvMediaProductions.com Google – Local Organic Map Results (Infobox) Organic Results (Infobox) No Link Local Search Marketing, Online Advertising and Social Media Marketing

23. © Advanced Media Productions AdvMediaProductions.com Google - PPC Local Business Ads PPC Local Business Ad Local Search Marketing, Online Advertising and Social Media Marketing

24. © Advanced Media Productions AdvMediaProductions.com PPC Business Ad (Infobox) Link to Site Google - PPC Local Business Ads (Infobox) Local Search Marketing, Online Advertising and Social Media Marketing

26. © Advanced Media Productions AdvMediaProductions.com Google - Local Organic Web Results (10-box) 10-Box Results Organic Web Results Local Search Marketing, Online Advertising and Social Media Marketing

28. Social Media Marketing © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing

29. © Advanced Media Productions AdvMediaProductions.com The Return of Conversation in the Social Order Local Search Marketing, Online Advertising and Social Media Marketing LinkedIn

33. © Advanced Media Productions AdvMediaProductions.com Social Networking Sites Local Search Marketing, Online Advertising and Social Media Marketing

36. Mini-Feed Ads Wall Post Status Update Facebook Profile © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing

37. Facebook Pages © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing

38. © Advanced Media Productions AdvMediaProductions.com Facebook Groups Local Search Marketing, Online Advertising and Social Media Marketing

40. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization Local Search Marketing, Online Advertising and Social Media Marketing

41. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Hosted Content Google Crawl Local Search Marketing, Online Advertising and Social Media Marketing Web Site Hosted Video Podcasts Blogs Press Releases White Papers (PDF) Google Search Engine Images

42. © Advanced Media Productions AdvMediaProductions.com Digital Asset Optimization – Posted Content News/Tip Sheets/How To’s (Digg/StumbleUpon) PowerPoint Presentations (SlideShare.net) Posted Video (Video Sharing – YouTube) Posted Images (Image Sharing – Flickr) Press/News Releases (PR Web, BusinessWire, PRLeap) Local Search Marketing, Online Advertising and Social Media Marketing Posting

44. Twitter “Tweets” © Advanced Media Productions AdvMediaProductions.com Direct tweet Retweet General tweet (with shortened URL) Local Search Marketing, Online Advertising and Social Media Marketing

45. Twitter Custom Profile © Advanced Media Productions AdvMediaProductions.com Local Search Marketing, Online Advertising and Social Media Marketing

48. Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Local Search Marketing, Online Advertising and Social Media Marketing