Questions? Christin Alvarado at christin@advancingamericafoundation.org

1. 2012 Es El Momento: Feria de
Educación
EXHIBITOR
ORIENTATION

2. QUESTIONS?
Please send any questions during
Orientation toChristin Alvarado:
christin@advancingamericafoundation.
org
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www.FeriaParaAprender.com
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& Twitter @LearningFair

3. 4th Annual Es El Momento: Feria de
Educación
Saturday October 13 | 10am – 3pm
CSU Dominguez Hills
1000 East Victoria Street |Carson CA 90747

4. EXHIBITOR
ORIENTATION
1. The Future of California
2. How Feria Benefits California
3. Connect in 5 Engagement Model
4. Exhibitor Expectations & Guidelines
5. Logistics Review

5. THE FUTURE OF
CALIFORNIA 2000
Population Growth in California
2040
Population: 33,871,648 Population: 54,266,115
Source for 2000: Census 2000 Summary File 3, Table P7 and Table PCT62H, http://www.quickfacts.census.gov./qfd/states/06000.html
Source for 2040 projections: State of California, Department of Finance, E-1 Population projections for Cities, Counties and the State-Sacramento, CA,
May 2008

6. PROFILE OF A FERIA
PARENT represent the future of
Hispanic families
California.
- Children of all ages: infants to adolescents
- Extended family units: cousins & grandparents
- Average age of parents: mid-20s
A student’s educational journey starts at
home.
- Enter school Kindergarten Ready
- Graduate from high school College Ready
- Plan for & persist through higher education
- Pursue & succeed in a rewarding career

7. ASSUMPTIONS OF US
PARENTS
Parents must understand what is expected of them
to guide their children to academic & professional
success.
1. Parents are a child’s first teacher.
1. Education is the key to the American Dream.
1. High school graduation is an expected & celebrated
rite of passage for American youth.
1. College is an essential step to a successful career
& an opportunity to build important networks.

8. 1.0 FAMILY IN A 2.0
WORLD
1.0 2.0
- Parents are unfamiliar - Families expect high
with the US education school graduation
system or did not
graduate from HS in - Parents familiar with
US the college experience
- Families utilize current
- Aspiring students who technology & resources
are seeking new ways in pursuit of education
to better provide for
their families

9. FERIA PREPARES
FAMILIES are not ready to succeed in
California students
college.
ALL HIGH SCHOOL GRADUATES
UC System 13.4%
CSU System 32.7%
LATINO GRADUATES
UC System 6.9%
CSU System 22.5%
Berkeley & UCLA <1.0%
* This is a significant improvement among Latino
Source: California Post-secondary Commission, December 2008
students.

10. BRIDGES OUT OF
POVERTYGoalDream 
Vision
Extraordinary
Skill or Talent YOU Significant Adult
Relationship
NEED
Too Painful to
Stay Dr. Ruby K. Payne, Ph.D.
Bridges Out of Poverty

11. BRIDGES OUT OF
POVERTYGoalDream 
Vision
VISUALIZATION
EDUCATIONAL
PATHWAY PROFESSIONAL
Extraordinary FERIA MENTORS
Significant Adult
Skill or Talent Relationship
EXTRACURRICULA
GIVES PARENT
R PROGRAMS WORKSHOPS
PARA UNA BUENA
VIDA
Too Painful to
Stay Dr. Ruby K. Payne, Ph.D.
Bridges Out of Poverty

12. PARA UNA BUENA
VIDA
for a college-going culture by connecting the
Build a better life
value of an education with economic prosperity for
the whole community.
1. Graduate from High School = Earn $1MILLION in Your
Lifetime
2. Graduate from College = Earn $2MILLION in Your
Lifetime
1. Develop English AND Spanish Fluency
= More Job Opportunities & Higher Wages
Source: The College Board, Education Pays Update, 2005

13. CONNECT IN 5 TM
1. Greet and praise the parent for
caringabout their child’s education.
2. Reinforce economic value of an education, emphasizing
Para Una Buena Vida and careers.
3. Describe your role at Feria de Educación.
4. Tell your story and mention your college shirt.
5. Tell the parent what to do next.

14. STEP 1: Greet & Praise
Stand in front of your table.
- You make the first impression by
approaching the families.
- Creates a warm & welcoming
environment from the start.
- Many parents don’t know what
they don’t know.
“Thank you for coming &
caring
about your child’s education!”

15. STEP 2: Reinforce the
PUBV introduction with
Preface your
the economic value of an
education.
REMEMBER:
the parent is your primary audience.
- Utilize the PUBV to segue into
your organization’s mission &
programs.
- How does your organization help
students prepare for or graduate
from high school & college?

16. STEP 3: Describe Your Role
Frame your description in a culturally-relevant way.
CONSIDER:
- parent understanding
- cultural context
- a family’s position in the
cycle of engagement
What message can you
provide for every family
even if they can’t participate
in your programs?

17. STEP 4: Tell Your Story
All Exhibitors are asked to wear a shirt with a
college or university logo to create a college-going
culture.
- build familiarity with the variety of opportunities in higher
- education personal
develop a for students & parents
connection to help parents
remember you & your
organization
- each representative acts as a
Mentor to encourage families
through the educational
journey

18. STEP 5: What’s Next?
Direct families to the next stage of the Educational
Pathway and encourage them to visit key
Enrichment Areas.
- Know Your Neighbors: direct
families to other Exhibitors based
on their interests
- Reference the Welcome Kit:
remind families to visit the
additional activities throughout the
campus
o Parent Workshops
o Visualization
o Reading Garden

19. ACTIVE ROLE OF
EXHIBITORS should complete Orientation
1. All Exhibitor representatives
& wear a college/university shirt.
2. Every parent is verbally engaged by the Exhibitors at
Feria through positive & proactive conversations.
3. Every representative can link the organization or program
to the economic value of an education through the Para
Una Buena Vida message.
4. Familiarize yourself with the entire Feria de Educación to
be able to guide families to the next stage of the
experience.
Feria de Educación is an opportunity for 50,000
impressions.

20. MAXIMIZE YOUR
ENGAGEMENT
TABLE A Student TABLE B
Engagemen
t
Parent
Engagemen
t
Family
Outreach
PASSIVE
ACTIVE

21. ACTIVE ROLE OF
EXHIBITORS to focus on students& one
1. Designate one representative
representative to focus on parents.
2. Connect with more families with 2 or more bilingual
representatives at your booth.
3. Empower the parents by directing conversation to them in
their preferred language. Do not use children to translate.
4. If your booth needs additional translators, please contact
Christin Alvarado by Monday October 1.

22. LOCATION: CSU
Dominguez Hills
ADDRESS:
1000 East Victoria Street | Carson CA 90747
PARKING:
- Exhibitors should park in Lots 4A & 4B from University
Drive.
- Parking will cost $4 per car on Friday & Saturday.
- All parking lots will be used by general public on Saturday.
FACILITIES:
- Most Exhibitors will be in the ToroDome Gym unless
notified otherwise including Early Childhood through
College booths.
- Early Childhood (if requested) & STEM will be outside the
Gym.
- Parent Workshops will be directly across from the Gym.

25. SET UP: Friday October 12
All Exhibitors must set up between 3PM – 7PM on
Friday.
- Booths will be pre-assigned based on registration requests.
- Bring all materials to completely set up your booth.
- Troubleshoot electrical & wireless access but do not leave
laptops or other valuables overnight.
- Identify your neighboring organizations as well as Enrichment
Activities that support your mission.
NEED APPROVAL IN ADVANCE:
- Drive vehicles next to gym or require additional assistance
- Arriving from out-of-town & unable to set up on Friday
SEND REQUESTS BY MONDAY OCTOBER 1 TO:
christin@advancingamericafoundation.org

26. SCHEDULE: Saturday October
13
7AM Final Set up for APPROVED
Exhibitors
8:30AM Volunteer Translators arrive.
9AMAll Exhibitors must be set up completely.
Empty booths will be removed from layout.
9:30AM Ribbon Cutting | Main Stage
10AM Doors Open to the Public
3PM Doors Close to the Public
Take all materials & clear personal trash.
Do not close booth until families have cleared
the gym.

27. EXHIBITOR GUIDELINES
- Booth assignments will be sent onWednesday October 3.
- Exhibitors are responsible for all supplies – pens, tape, easels &
any extension cords or adapts if electrical access was
requested.
- NO candy or food can be given away from your booth.
- NO raffles can be conducted from your booth.
LUNCH:
- More than 12 different food vendors will be distributed across
campus with a variety of affordable lunch options for purchase.
- Limited water & food coupons may be available to Exhibitors
and will be distributed at Check IN on Friday.
- Exhibitors are responsible for scheduling enough
representatives to cover the booth at all times.

28. QUESTIONS?
Your Primary Contact is:
Christin Alvarado
Day of Event: 512-705-
4215
* text message preferred during event
SPREAD THE WORD!
Download Flyers @
www.FeriaParaAprender.com
Follow on Facebook.com/FeriaParaAprender
& Twitter @LearningFair