1. Feria Destino Universidad 2012 Atlanta
Educational Mobilization Training

2. Feria Destino Universidad
Saturday, June 9
10am – 3pm
Georgia Tech – Student Center
Presented by
The College Board
Georgia Tech
Univision
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3. TRAINING OVERVIEW
• Background of the Feria Model
• Why do we need a Feria?
• What is the Feria approach?
• Who is the Feria audience?
• Who do you reach at the Feria?
• What happens at a Feria?
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4. Research | Train | Mobilize
Preparing the 21st Century Workforce
Advancing America Foundation
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5. MOBILIZATION CAMPAIGN
Para Una Buena Vida
• 180,000 parents and children
engaged in education
“For a Better Life”
• 150,000 books given away
• 16 educational/health events across
the country
• 400+ organizations & 1000+
volunteers trained
Advancing America Foundation
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6. LOS ANGELES  AUSTIN  DALLAS
MIAMI  CORPUS CHRISTI
Advancing America Foundation
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7. EDUCATION
REQUIREMENTS Bachelor’s Graduate
FOR JOBS - 2018
Degree Degree
Some
High School College
Diploma
Associates
Degree
Less than
High School
Georgetown University, Center on Education and the Workforce CommuniCard, LLC
2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf All Rights Reserved

8. All parents want the
best for their
children..
but how can you teach
what you don’t know?
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9. HOW DOES FERIA WORK?
Three-Fold Methodology
1 2 3
Training Parent Navigation Economic Development
Increase organizational Reach the families with relevant Increase workforce for careers
capacity through resources and information for that drive a region’s growth
mobilization and training their child’s academic success
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10. Why is a Feria
Needed?

11. WHO IS THE FERIA PARENT?
A. Limited Parental Understanding & Access
Parents who are unfamiliar with the U.S.
education system or did not graduate
from U.S. schools
• Empowerment is created, not inherent.
• 1.0: aspiring parents, seeking new
opportunities or ways of better providing for
their families
• 1.5: parents grew up in U.S. but are disconnected
with current resources.
• 2.0: parents understand current U.S. education
system & take advantage of resources & technology
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12. WHO IS THE FERIA PARENT?
B. Relevancy and a MAJOR Cultural Shift Needed
• Parents as the child’s first teacher.
• What’s the key to the American Dream? Higher
education is the key to the American Dream
• What are rites of passage for American
families?
• How do we create a college-going culture?
Example: NCAA, etc
There is no better way to help this audience feel connected than through relevance
–
relevance in our offerings, the experiences, and the way it all fits into their lives
RIGHT NOW.
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13. WHO IS THE FERIA PARENT?
C. Culture: Cycle of Engagement Starts with Parents
• High School Graduation
• College Readiness
• College Completion
• Career Success
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14. The Feria Method
TM

15. Goal G Vision Dream
Extraordinary Bridges Out Significant Adult
Skill or Talent of Poverty Relationship
Dr. Ruby K. Payne, Ph.D. Too Painful to Stay
Bridges Out of Poverty
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16. Feria Support Systems
Goal G Vision Dream
Visualization Area
Educational Pathway
Professional Mentors
Extraordinary Bridges Out Significant Adult
Skill or Talent of Poverty Relationship
Extracurricular
Programs
Para Una Buena Vida:
Life Benefits &
Financial Access
Dr. Ruby K. Payne, Ph.D. Too Painful to Stay
Bridges Out of Poverty
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17. THE PARA UNA BUENA VIDATM
Educational Pathway
Para Una Buena Vida is a research-based messaging campaign geared to the parent and student that
underscores how education attainment equals prosperity for all. The campaign emphasizes three central
messages designed to appeal to economic aspirations and to create a college-going culture.
For A Better Life
• Graduate from high school & earn at least a million dollars in your lifetime.
• Earn at least another million dollars in your lifetime by
graduating from college or earning a certificate.
• Keep your Spanish but learn English as fast and
fluently as you can and you will have more
opportunities for jobs and higher pay.
Education: A shared path with a common destination, mutual benefits for the entire
community.
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18. CONNECT IN 5: STEP 1
Stand in front of your table.
Greet and praise the parent
for caring about their child’s
education.
Example: “You’re doing a good
thing by being here today!
We are glad you came!”
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19. CONNECT IN 5: STEP 2
Reinforce the value of an education.
State the Para Una Buena Vida.
Remember:
Parent is your first audience.
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20. CONNECT IN 5: STEP 3
Describe your role at the Feria.
What does your organization
or institution do?
Frame your description
appropriately given what you know
about parental understanding,
cultural context & cycle of
engagement needed.
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21. CONNECT IN 5: STEP 4
Tell your story and
mention your college shirt.
Why did you choose that school?
What does college mean to you?
Did your family help you get to
college?
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22. CONNECT IN 5: STEP 5
ell the parent what to do next
at the Feria.
now the Exhibitors around on the
Educational Pathway at the Feria.
now the Workshops and
nrichment Activities.
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23. CONNECT IN 5TM
l Greet and praise the parent for
caring about their child’s education.
i Reinforce economic value of an
education, emphasizing Para Una
Buena Vida and careers.
a Describe your role at Feria.
l Tell your story and mention your
college shirt.
a Tell the parent what to do next at the
Feria.
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24. VOLUNTEER’S ACTIVE ROLE
1. All volunteers should be:
o trained
o wearing a shirt with a college logo
w Every parent is verbally engaged with the resources at the Feria.
Volunteers are positive and proactively interacting with the parent.
o Every volunteer can link their message to education and economic
prosperity, including what a parent needs to do next.
u All volunteers are reinforcing:
o Connect in 5™
o Para Una Buena Vida
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25. EXPECTATIONS FOR INTERACTIONS
 Stand in front of your table, ready to greet parents.
 Try to have something to share with each family, no matter the age
or where they live.
 Use chairs to rest briefly; do not talk or text on cell phones.
 Remember that every person who walks by could benefit from your
services if you approach them.
Feria Destino Universidad is an opportunity for 1000+ impressions.
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26. ENRICHMENT ACTIVITIES
2012 Feria Destino Universidad
will include:
• Reading Garden/First Home Library
• Photo Visualization
• College Board Workshops for Parents
• Georgia Tech Workshops on Admissions &
Financial Aid
• MANY MORE!
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27. PASSPORT

28. PASSPORT
• Use a pen or marker to
check off the color-
coded box that matches
your tablecloth.
• Use the map to direct
parents to the next
section.
• Parent will turn in the
Passport at the end of
the Feria to Univision
Radio.

29. TIPS FOR PASSPORT INTERACTIONS
amilies must have 1 mark in each color-coded box to submit their
Passport at the end of the Feria. The Passport enters the family into a
number of raffles from Univision Radio.
•
cknowledge the Passport.
•
sk for 3 minutes to share an important educational message that can
help the family.
•
omplete the Connect in 5 interaction.
•
ark the Passport with the color-coded marker provided. CommuniCard, LLC
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30. SUMMARY: The Feria Method™
• Thousands of PUBV / Connect in 5
interactions occurring at one time
• Primary audience: Parent
• Secondary audience: Youth
• One-way Educational Pathway
• Color-coded Early Childhood through
College
• College wear displays at all booths
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31. How to Prepare

32. LOCATION: Georgia Tech – Student Center
Address
350 Ferst Drive – Atlanta GA 30332
Directions
o Georgia Tech is located in downtown Atlanta just off I75/85.
o For detailed driving directions, visit http://map.gtalumni.org/directions.php
o Directions will also be posted at www.FeriaParaAprender.com/atlanta
Parking
o Parking is available in the Student Center Parking Deck for $7 per car.
Facilities
o Feria will utilize both the 3rd floor of the Student Center.
o All Exhibitors will be inside for the duration of the event.
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33. LAYOUT BOOTH ASSIGNMENTS:
Early Childhood
Elementary
Middle School
High School
College & University
Community Resources
Career/Workforce
3RD Floor – Student Center
BALLROOM – Educational Pathway
Exhibitors assigned by grade level(s) served.
ENRICHMENT AREAS
301 Exhibitor & Volunteer Check IN & Lunch
319 College Board Workshops
320 Georgia Tech Workshops
321 Visualization
343 Reading Garden
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34. SCHEDULE: Saturday, June 9
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35. Questions?
Contact: Christin Alvarado
christin@advancingamericafoundation.org
Day of Event: 512-705-4215