Strategic Change Management

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Advocate/ Burson-Marsteller

Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
How can leading companies deal with,
communicate and benefit from
strategic change?
Issues, Insights and Perspectives
Advocate/Burson-Marsteller

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
Across the Universe

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
www.advocate-bm.gr

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
… …
…
…

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
Top Findings
•
•
“engaged”
• ,

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
Burson-Marsteller

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
“Big Bang”

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
•
• 33%
, 19%
40% 33,3%

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
How do I engage
employees?
Do it in a relevant inspiring
and memorable way

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
• 16%
• 1 4
• (16%)
• 22%

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010

EVIDENCE-BASED COMMUNICATIONS
4th Corporate Communication Conference
21 2010
!
mlazarimou@advocate-bm.gr
Maria Lazarimou @ Linkedin
Marialaz @ twitter.com
Maria Lazarimou @ Facebook
www.advocate-bm.gr

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